There are tons of free twitter analytics tools out there. So if you want to know about the best free twitter analytics tool, you’ve come to the right place. I am going to talk about three awesome Twitter Analytics Tools for you which will help you in accomplishing your goals on Twitter and beyond.
There are a lot of good Twitter analytics tools on the market. However, they can be time consuming to set up and many will cost you a pretty penny. If you want to take a look at your social media ROI there are better ways of doing this for free or cheap that won’t take as long. In this article, we’re going to look at a few great Twitter tracking tools you can use today for free!
Followerwonk
Followerwonk has been around for years and is loved by seasoned social media managers. It’s one of the best free and paid tools you can use to search for users, compare data with your competitors, and use filters that help you access important aggregate data.
Follower Wonk allows you to identify when your followers are most active, the most effective times to send tweets to maximize your content and engagement.
Tweepi
If you’re looking for a Twitter analytic tool that’s more focused on data on your audience, then Tweepi is your tool. You can find users to engage with, like industry leaders or influencers, based on a single keyword.
Tweepi is essential if you want to incorporate influencer marketing or finding brands to do co-promotions with in the future.
You also have access to additional features like those who are following you, researching tools to connect with influencers and reliable recommendations for people to follow.
ManageFlitter
Manage Filter does exactly what it sounds like; it allows you to filter your Twitter analytics. This tool allows you to declutter your tweets and followers and find out who is engaged and who’s not. You can use this data to help you understand and build a stronger community amongst your Twitter followers.
Manage Filter allows you to spot fake Twitter accounts so you can get the most out of your Twitter following. Their paid account has a cool feature called “PowerPost.” This allows you to know the best time to post Tweets based on your account.
Twitter Analytics
This is Twitter’s very own analytics tool. It’s available to all users and can be a great first step to understanding how your tweets perform.
At first you’re greeted with a 28 day summary including data on your tweet count, impressions, profile visits, mentions, and followers. You can then scroll down and get a month-by-month summary.
There are other sections too. One is all about your tweets specifically so you can see the best performing ones. There are options here to set a date range and export your data.
There’s also an audiences tab that, unsurprisingly, gives you data on who follows you. This includes demographics, consumer behaviour and lifestyle information. You can then compare this to some pre-built audiences such as millennials or small businesses.
If you post videos, there’s also a section for that offering metrics on viewing figures, completion rate, and engagement.
Hootsuite
Hootsuite is one of our personal favorites as far as Twitter management and reporting is concerned.
It’s a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. It enables teams to collaboratively execute campaigns across multiple social channels from one secure, web-based dashboard.
With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more.
It also has its own analytics section where you can the performance of your Twitter posts (among content on other platforms). You can get an overview with data on things like engagement and followers, but you can also create custom reports to look at exactly what’s important to you.
Brandwatch Consumer Research
Brandwatch Consumer Research is a very powerful and versatile tool, especially when it comes to Twitter and your owned channels.
You can plug your accounts in to get metrics on followers, impressions, audience, and engagement, while also getting a navigable mentions list where you can tag and categories content.
Then there’s the further analysis you can do with the platform, such as topic analysis, demographics, emoji analysis, plus sentiment and emotional data. You can even set up queries to track your competitor’s accounts too so you can get the whole picture.
Buffer
Buffer is mostly known as a tweet and social post scheduler. It’s great for that, but you can also use it to analyse your Twitter performance too. It can be particularly useful for working out the times to tweet to get the best engagement.
There’s a couple of areas to look at in Buffer. The first is just at your posts where you can list them by the most clicks or the highest levels of engagement. This an excellent way to quickly see what kind of Twitter posts work best for you.
There’s also an analytics area where you can see data on clicks, followers, impressions, and similar metrics. It’s not the most in-depth, but it’s still incredibly handy. You can export data too.
Buffer has a more filled out option called Analyze, but this is a paid product.
Twitter Analytics
Don’t forget Twitter’s own analytics tool. It’s available to all users and can be a great first step to understanding how your tweets perform.
At first, you’re greeted with a 28-day summary, including data on your tweet count, impressions, profile visits, mentions, and followers. You can then scroll down and get a month-by-month summary.
There’s also an audiences tab that, unsurprisingly, gives you data on who follows you. This includes demographics, consumer behavior, and lifestyle information. You can then compare this to some pre-built audiences such as millennials or small businesses.
Klear
Klear comes with a free version, but it will try to get you to sign up for a paid plan. Start by entering your Twitter handle, and Klear will give you your account’s analytics, though. Klear uses advanced algorithms to differentiate between fake influencers and those that can impact your target audience.
You’ll get an influence score, top-performing posts, and some data on your followers. However, to get a more detailed report, you’ll need to get a paid account.
Twitonomy
Twitonomy is a bit different from other Twitter analytics tools because instead of showing your analysis, it shows your account and those of your competitors.
Twitonomy will show you details on Twitter lists you’re both part of, popular Tweets, statistics, and much more. Twitonomy allows you to see ways you can create a Twitter strategy to outdo your competitors.
Conclusion:
If you are serious about marketing your business on Twitter, then you need to know which Twitter analytic tools will help you grow. Whether you are trying to improve your follower count, grow your traffic, or improve the overall effectiveness of your tweets, there are free analytic tools that can help you gain valuable insight into exactly what is working for or against your company’s marketing campaign. These free social media analytic tools will give you an edge over the competition.