Google Market Research Tools is a very efficient tool for conducting market research. If you are looking for Google market research tools, then you have landed at the right place. At present you have a lot of choices in best software to do market research. Let’s review a few of them and see which one is suitable for your needs.
Google Market Research Tools: The following Google market research tools and AdSense tools will help you do better keyword and online search engine optimization work. You can use them to easily find profitable keywords to write about, find good products to sell, find good sites to advertise on and much more.
Google Analytics
Every business that has a website should have a Google Analytics account to track and measure website traffic. It is a paid tool and one of the most widely used tools for website analytics. It has data on users’ demographics, interests, behavior, and more, plus data on acquisition channels for third party campaigns, site traffic and speed, real-time activity.
Most recent updates and integrations with Google Ads and Search Console made it a fundamental tool for every business. You have all the information in one place, which allows you to create better connections regarding your data. You have access to the Acquisition, Behavior and Conversions data in one place, which means more possibilities to discover insights:
- find out the most engaging landing pages that bring visitors through organic search;
- determine the landing pages which have the highest engagement but lack organic search visitors;
- identify the best ranking queries for each landing page and more.
GA helps you track any fluctuations in your traffic evolution, so you can spot any drops or improvements and check furthermore whether there is a connection to Google penalties.
Measure overall organic traffic to better understand your users and get insights based on the activity that happens on your website or set up goals to track specific user interactions on site.
The data give you the power to make valuable business decisions.
Keyword Planner
Google Keyword Planner is an important feature from the Google Ads tools. You can use it independently, no matter if you pay or not. There’s a catch though. If you have active campaigns, you’ll get more information comparing to a non-paid account.
It is a keyword research tool, which can be used for getting insights on the terminology used for different topics or keyword ideas, plus search volumes for every country and language, search trend. You have the possibility to apply filters and get only the results you are interested in.
Google Marketing Platform
Google Marketing Platform is a suite of tools designed for businesses to have smarter marketing measurement and better results. It is a paid tool and it includes advertising and analytics tools by Google such as Analytics 360, Search Ads 360, Display and Video 360, Tag manager 360, optimize 360 and more. Some of them were presented already, and some of them can be found below in the article.
Along with the change made for AdWords & DoubleClick, which became Ads and Search Ads 360, Google integrated the new tools into a new platform: Google Marketing Platform to have in one place all the tools that a business needs.
Every business owner and marketer has one major pain point: to better understand their customers. Having all the tools in one place makes it easier to gather all the information and easily compare the information side by side than using different web pages and platforms.
Google My Business
For local SEO you need to register on GMB. Google My Business is connected to Google Maps and here you can add your contact information such as NAP (name, address, phone), website, open hours, photos, posts and a lot more.
The process is simple, create a GMB account, add all the information, choose a verification method, after that use the code you received in the verification step and submit the request. After that, you’ll be able to see your location on Google Maps.
There are several ways to verify your GMB listing:
- By postcard
- By phone
- By email
- Instant verification
- Bulk verification for more locations.
Whenever you search for a specific company, if it is registered on Google My Business, you’ll find that information on the right side of SERP. Beside the NAP information, you can see Q&A posted by users, popular time visits.
Also, you can add your social profiles and see all the reviews from your users, integrated into this snippet.
It is recommended to register on GMB because users can get directions, and this will increase the number of clients that come to your store.
Google Patents
Google Patents provides one of the most comprehensive collections of patent data. Patents are a good source for documentation. We’ve used Google Patents for understanding the way Google’s algorithm works and documented a blog post about context SEO.
Bill Slawski is the founder of SEO by the Sea and Google patents master because he can make any individual understand the encrypted world of patents.
| I started paying attention to, and looking for new patents from Google after reading on about Information Retrieval based upon historical data, which was written by some of Google’s top search engineers, and focused upon indexing stale content and spam content, and how Google might avoid both. | |
 | BILL SLAWSKI |
| Director of SEO Research at Go Fish Digital |
Think With Google Research Tools
Wish you had information on your product’s likelihood of success? Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product (Google Trends), which markets to launch to (Market Finder), and what retail categories rise as the months and seasons pass (Rising Retail Categories).
If you’d like to market your product through YouTube, the Find My Audience tool allows you to investigate what your potential viewers are interested in and what you should discuss in your brand’s YouTube channel.
Pricing: Free
Make My Persona
Make My Persona is a proprietary tool that allows you to create a buyer persona for your potential new product. Defining who might benefit from your product is key to marketing it in an effective way. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges, allowing you to pinpoint both demographic and psychographic information.
This tool is most suited for B2B product launches, because you’ll be prompted to document your buyer persona’s career objectives and role-specific challenges. As such, your product would ideally solve a problem for them in the workplace or help their company achieve revenue goals.
Pricing: Free
Attest
Send your first market research survey for free to a built-in audience. No credit card required.
Attest helps marketers access brand and market insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz.
Attest’s platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time.
Using the built-in audience makes it quick & easy to find the information you need from your target market. What they think, which brands they know & trust, and their buying habits.
We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes. No credit card required.
Social Mention
Social Mention is a really simple tool that surfaces real-time data from social media platforms. Whether that’s blogs, videos, or Reddit posts, this handy social media scanner works like a search engine, pulling up examples of whatever you search from across the social web.
Social Mention also features sentiment analysis and estimates of mentions per minute. For example, when I searched for ‘bubblewrap’, sentiment analysis revealed that people felt pretty neutral about it, but when I searched for ‘tired’, the sentiment was resoundingly negative.
This market research tool is a quick and simple way to check in on what’s going on in the realms of social media.
Heartbeat Ai
The world of market research is constantly evolving, and thanks to digital innovation, market research tools are advancing all the time. Heartbeat Ai is no exception to this – its a ‘Human Experience’ software that uses machine learning to suss out the emotions underpinning written content.
Heartbeat Ai believe that human emotion is a key facet of market research that often gets left out. As it says on their website: “At Heartbeat Ai, we’ve seen the power of unveiling the rich emotional world that word choice analysis conveys. We’re not talking binary indicators of approval. Instead, we generate far more nuanced, concrete insights about how people are triggered by what they experience.”
Conclusion
With the increased popularity of Google Analytics, it is becoming increasingly important for companies to monitor their website traffic. Not only does it enable the firm to acquire new customers but also allows management to make informed decisions that could ensure its profitability. As competition in all business fields intensifies, it is no longer sufficient for a company to run its business based on gut feelings and instinct alone. Mostly, businesses use marketing research tools like Google Analytics to help them answer questions over their sales volume, the prices of their products, competitor’s pricing strategy, location of their target market, consumer awareness of the product and so much more.