As a graphic designer, one of your responsibilities is to be well-versed in software for designing advertisements. While the hundreds of apps in the online market can be confusing for any user, it’s important that designers take the time to investigate all their options. The key, however, is knowing what to look for when comparing design apps
Graphic Design Software for Advertising is used in advertising agencies, media companies and print shops for creating high-quality designs like banners, profit reports, CD covers, posters, leaflets and more. These graphic design software programs include tools to make 2D drawings by hand or by computer. Graphics design software are efficient in designing online ads.
Since the invention of computers, graphic design has made a favorable leap into a new dimension. Today graphic design is not mere handcrafting, but is transforming into an interactive process that combines traditional craftsmanship with state-of-the-art technologies. The graphical industry has some major players in the market and they are constantly launching new software to drive innovation in the sector.
Save time and money by discovering the most affordable graphic design software for advertising. In just three easy steps you can make your own banners, fliers, PowerPoint presentations, blogs, or even cool wallpapers. Use the design wizard and create professional-looking graphics by simply dragging pre-designed shapes into a workspace. You’ll have all sorts of choices from unique fonts to eye-catching shapes. This free graphic design software download is just what you need to make your advertising shine.
What software do graphic designers use?
For most working graphic designers, Adobe’s Creative Cloud suite of apps is the standard choice. Its main tools for graphic design are Photoshop (raster image editing), Illustrator (vector image editing), InDesign (desktop publishing) and After Effects (motion design). You can subscribe to the Creative Cloud suite as a whole, or take out a single-app subscription. Either way, you’ll also get the Behance portfolio service and access to Adobe Fonts. See our guide to getting a Creative Cloud discount to make sure you find the best price.
For graphic designers on a budget, Affinity’s suite of apps provide a close approximation to Adobe’s tools, namely Affinity Photo (which rivals Photoshop), Affinity Designer (which rivals Illustator) and Affinity Publisher (which rivals InDesign). There is no equivalent, however, to After Effects.
Adobe Photoshop.
Adam’s Take
If you’re looking for the best graphic design software for your needs, I highly recommend Adobe Photoshop. Used by professionals, this software will get you the results you want.9.2out of 10
Best For
Overall Graphics
Price
$20.99+/mo
Annual Discount
No
Promotion
Adobe Photoshop is synonymous with photo editing for graphic designers. It is one of the most popular photo editing software tools in the market in a robust package that offers excellent graphic design capabilities.
Key Features:
- Design Tools: Offers a lot of design tools for both mobile apps and web
- Creative Cloud: Its active synchronization with Adobe Creative Cloud offers a lot of unique features, including Content-Aware Crop, Face-Aware Liquify, Artboards, the Design Space view, synced libraries, a glyph panel, Cloud Documents, touch, and stylus input support, among others.
- User Interface: The Adobe graphic design software interface is continuously updated to provide a more customizable user interface. It offers several targeted workspace layouts, including Graphic and Web, Motion, 3D, Painting, and Photography, Designer can also create your own custom layout of panels and windows.
- Open-Source GIMP Software: If you don’t want to pay a dime, then you can download and install this software for free. Consider installing it on a powerful machine to avoid lag and other performance issues.
User Experience:
With the ability to work in offline mode through your browser, you can use Adobe Photoshop to quickly edit photos with a few clicks.
The software provides an intuitive user interface that is easy to use, making it a great choice for those who are new to photo editing.
At the same time, advanced features allow those that are experienced to get the most out of the software.
Pricing Plans:
Adobe offers Photoshop at a subscription price of US$20.99 per month per license.
What I Like/Dislike About Adobe Photoshop:
Like:
- It offers a complimentary mobile application
- Its slick user interface offers a lot of assistance for easy use
- Got a rich set of typography and drawing tools
- Comes loaded with 3D design capabilities
- Offers a library and photo management with Adobe Creative Cloud
- Efficient file transfer between different programs
- Multiple design tools come with responsive graphics
- Ability to edit animation and video layers
- Users can define the size of the canvas, create custom brushes, work in 3D, isolate elements from backgrounds, among others.
Dislike:
- Adobe now offers Photoshop along with the subscription of Creative Cloud. The recurring payment turns out to be more costly, and people who want to buy software forever don’t have the option to buy a perpetual license
- A plethora of features might overwhelm a new user
- Offers lessor support for raster and vector images like SVG files
Product Updates:
- Improvements to cloud documents means you can now work on your Adobe Photoshop projects even when you’re not connected to the internet.
- Edge enhancement in your skies means that you can get better definition and detail in your photos, making them look more realistic.
Adobe InDesign.
Adam’s Take
For publishers that want to create stunning outputs that are also functional, I suggest you check out Adobe InDesign. With a lower learning curve than Photoshop, InDesign is an excellent software for those who want to create beautiful layouts for published works quickly.8.8out of 10
Best For
Publishers
Price
$20.99/mo
Annual Discount
No
Promotion
Adobe InDesign is a must-have software tool if you are in the business of publishing. It offers excellent capabilities to design stunning magazines, info sheets, and brochures while easily exporting them to PDF or HTML.
Key Features:
- Easy To Use: Unlike PhotShop, InDesign requires a low learning curve. That means new users can quickly learn how to combine text and graphics to achieve the best results.
- Adjust Layout: The ‘Adjust Layout’ feature empowers the designer just to change the text of the template, and design gets adjusted automatically, which is great for infographics.
- Sensei Technology: Adobe’s AI-powered Sensei technology ensures automatic resizing and arrangement of images.
- Adobe InCopy: Designers can leverage InCopy to work with other members of the team by sharing text, colors, and graphics.
User Experience:
With an interface similar to Photoshop and Illustrator, Adobe InDesign provides a familiar experience for those who are used to using Adobe products.
If you work with text, images and/or vector artwork, then InDesign will give you the professional results that you’re looking for.
While there is a learning curve to using the software, there are tons of tutorials that can help you get up to speed quickly.
Pricing Plans:
Adobe offers InDesign at a monthly subscription of $20.99. The full Creative Cloud costs $52.99 per month.
What I Like/Dislike About Adobe InDesign:
Like:
- Graphic designers can efficiently combine graphics and texts for easier streamlining and optimizations of files.
- It allows users to add tags to indexes, keywords, anchor text frames, footnotes, table of contents, and captions with hyperlinks.
- It supports HTML exporting that enables web developers to export clean and simple codes during the implementation of the website’s layout designs. This works great for WordPress sites.
- It can help you eliminate redundant div tags in HTML files along with insignificant content grouping.
- Has the capability of resizing multiple objects and changing the width and height at the same time.
- Designers can leverage its Eyedropper tool to apply position or size instantly to another object within the document.
- It is an industry standard for desktop publishing.
Dislike:
- The less intuitive user interface can make things overwhelming for new users.
- Not positioned for general users. Suitable for enterprise use only.
- Relatively expensive than other similar software available in the market.
- PDF comment integration needs perfection
Product Updates:
- Adobe has updated the InDesign UI to better match the scaling of other Adobe Creative Cloud products on high-resolution displays. This makes it easier to use InDesign on devices with high pixel density, such as Retina displays.
- The Adobe Capture extension for InDesign lets you quickly turn photos into design elements that you can use in your InDesign layouts. With the extension, you can capture colors, shapes, and textures from photos and apply them to your designs.
DesignWizard
Platform: Windows
DesignWizard ranks among the best free graphic design software for beginners. The tool offers a large database of images along with a host of free templates (over 10,000), plus a simple, easy-to-use interface. While you can also quickly create custom templates, DesignWizard excels as a front-line, free graphic design tool for beginners.
Despite an easy-to-use interface and no upfront costs, it’s worth noting that most of the more powerful options in DesignWizard are only available in its for-pay version.
Setka Editor
Platforms: Windows, Mac
Setka bills itself as “everything you need to create content that converts.” This graphic design software is primarily focused on delivering enhanced content branding across your website, ad campaigns, and social media posts — and works from within your current CMS or in the cloud.
The caveat? Although the Setka Editor is free to try for two weeks, companies will need to select a plan — Starter, Pro, or Enterprise — to unlock the full feature set and keep using Setka.
Krita
Platforms: Windows, Mac, Android, Linux
Krita is a free, open-source painting program made by artists, for artists. Ongoing development of this tool depends on donations and is driven by the needs of the designer community at large. It’s no surprise, then, that Krita includes a customizable user interface, feature-rich toolset, and a comprehensive resource manager.
For businesses looking to boost their graphic design impact, Krita is a great tool — if they have the help of an experienced designer. For companies in need of simple, streamlined solutions, other software on this list offers a better fit for beginners.
DesignWizard
Platform: Windows
DesignWizard ranks among the best free graphic design software for beginners. The tool offers a large database of images along with a host of free templates (over 10,000), plus a simple, easy-to-use interface. While you can also quickly create custom templates, DesignWizard excels as a front-line, free graphic design tool for beginners.
Despite an easy-to-use interface and no upfront costs, it’s worth noting that most of the more powerful options in DesignWizard are only available in its for-pay version.
What is the Best Free Graphic Design Software?
If your research turns up a problem — your images aren’t compelling, your text is hard to read and your color scheme hurts the eyes — you need a simple solution.
Free graphic design software offers the ability to customize the look and feel of your site without breaking the bank. But with a host of options on the market, which is the best fit for your business?
Two broad factors impact this outcome: Your current graphical ability and your potential use case. For example, if you have no experience with graphic tools, look for a solution that’s simple, streamlined, and does most of the work behind-the-scenes. If you have a graphic design background or natural inclination, tools with more robust customization and control may be a better fit.
If you’re planning to revamp your entire site with new colors, images, logos, and menus, you’ll need an in-depth solution that provides this level of control. If you’re starting small with minor changes to your color scheme or image quality, this kind of granular adjustment isn’t necessary.
Conclusion
Graphic Design software is a great tool for creating designs, logos and graphics. These are some software programs that are designed with easy instructions and templates to give you professional-looking graphics in no time.
Graphic design software for advertising is a combination of the technologies and techniques used for graphic design. Graphic design software for advertising allows simple creation, modification, and manipulation of images as well as integration with other graphics. Best free graphic design software for advertising allow designers to create complex and professional advertisements with relative ease.