Want to learn how to use social media monitoring tools? In this ebook I provide a list of free tools that you can use to monitor various social networks. Social media monitoring is an important part for any social media manager and channel manager.
There are several web-based services as well as software applications that can be used to monitor social media. In this article, you will discover free social media monitoring tools and examples of how people are using monitoring tools for a variety of reasons.
Mention
Price: Free+
Mention has the capacity to track millions of content sources across 42 languages to monitor brand mentions all over the world. You can select what content you’d like to tune out so you’re only paying attention to trends that matter.
There’s a competitive analysis tool that lets you compare your brand against two or more competitors — this way, you can ensure your content is always relevant, timely, and unique to your brand when compared to other industry leaders.
Mention Features and Compatibility
- Use the Team feature so employees can collaborate on social media management efforts and alert each other when they need help.
- Track progress while working through your crisis communication plan.
- Effectively manage any social media uproar or crisis situation that comes your way with the Crisis Management feature.
- Use the software to track your social media success with any compatible platform including Facebook, Instagram, Twitter, and Buffer.
Awario
Price: $24/month+
Awario is a social listening tool focused on building brand awareness. It works by tracking keywords in a number of languages. This solution is great for companies that are trying to grow their international customer base through social media engagement.
The platform provides everything you need to not only monitor and respond to comments but also build meaningful relationships with your target audience on social.
Awario Features and Compatibility
- Use the Social Selling feature to identify posts that ask for a product recommendation similar to yours or posts where users talk about issues they’re having with products sold by your competitors.
- Use the Social Selling tool to keep an updated list of new leads your sales team can pursue.
- Connect Awario with Facebook, Twitter, Instagram, Reddit, and YouTube profiles.
- Pair the software with your blogs, forums, and external websites using API.
Digimind
Digimind sources data from more than 850 million sources in 200+ languages. Using artificial intelligence, it analyzes mentions to monitor trends and sentiment, presenting them in useful data visualizations.
ForSight by Crimson Hexagon
ForSight by Crimson Hexagon allows you to filter your social listening streams by sentiment, opinion category, gender, geography, and influence score. With access to a data library of more than 400 billion social media posts, it allows you to engage with a large audience in real-time.
Meltwater
Plans: Not shown on website. Contact Meltwater for information.
Meltwater provides AI-driven insights, covering many aspects of an enterprise’s activities. A significant aspect of this is its social media monitoring and engagement software, emphasizing analytics and focused engagement.
It looks at more than just social media, examining millions of posts each day from social media platforms, blogs, and news sites. It filters out irrelevant mentions and assigns sentiment to the mentions that interest you.
You can use Meltwater to set up searches, find key influencers, and track your online performance.
Meltwater incudes multiple dashboards, including some that monitor, benchmark, and analyze your online activity. You can also design customized dashboards to meet your needs better.
Meltwater allows you three keyword per search, and you can add numerous filters to refine the results. It carries out sentiment analysis on the results, determining whether each mention is positive, negative, or neutral.
NetBase
Plans: NetBase Starter, NetBase Business, NetBase Enterprise. Prices not shown on website. Contact NetBase for information.
NetBase provides real-time insight into customer conversations. It uses AI to determine emotions, behaviors, attributes, hashtags, people, and brands from social posts. NetBase’s platform processes millions of social media posts daily.
It also uses non-social data, for example, surveys, focus groups, ratings, and reviews, to discover as much as possible about a business.
You can use NetBase to capture all the conversations about your business, across 99+ countries and 199 languages. It even includes analysis of the latest emoji and language.
You can use it to compare the performance of owned, earned, and partnered content.
You can also use NetBase’s AI to discover when your brand appears in pictures. This can help you find out the most popular user-generated content relating to your brand on visual platforms, such as Instagram. At the same time, you can use it to see if anybody has misused your logo.
Forrester recently named NetBase, a leader in their social listening platforms report.
Synthesio
Plans: Not shown on website. Contact Synthesio for information.
Synthesio Social Media Intelligence Suite is a social listening platform that monitors businesses’ online presence and provides their clients with actionable insights. It currently captures social media intelligence from 195 countries in more than 80 languages. It offers automatic sentiment analysis (AS) on more than 20 of those languages.
It features customizable Social Listening dashboards, displaying an immense amount of data relating to social mentions of your brand. All mentions in the Synthesio Social Listening Platform incorporate robust metadata about the content, author, and tone. They can be filtered easily.
You can also integrate into these dashboards paywall data from LexisNexis, logo recognition capabilities, and consumer reviews.
You can also track views, likes, favorites, replies, retweets, and shares from Facebook, Twitter, Instagram, and YouTube directly on your social media listening dashboards. You can add high-level business intelligence with Media Value and Engagement Rate widgets.
Synthesio enables you to export massive pre-filtered data sets via API or using an in-house tool, Reveal, and merge Social Listening metrics with performance data in many SaaS business intelligence tools.
Conclusion
People track their friends, families, and news organizations on Facebook, Twitter, and other social networking sites. By leveraging free social media monitoring tools, use of these sites for internal reports on topics such as corporate reputation tracking is possible. Learn the examples of social media monitoring tools from this article, including how to get a free trial and the best analysis tools for business