Instagram is used by Millions of people, which makes it perfect for growing your business online if you know how to leverage it. A picture is worth a thousand words, but video is worth much more. People are more likely to pay attention to you if you’re able to communicate with them through videos. As I’ve said before, businesses that use video grow faster than those that don’t.
Movavi Video Editor Plus (Windows, Mac)
Movavi video editor plus tops our list for the top 7 video editing software. This application works on both Windows and Mac operating systems. It’s often used for the conversion of images into video clips, adding music, text, filters, and background to videos. If you’ve got no idea how to edit videos on your MacBook or Windows, you need to go for the Movavi video editor plus. It has a simple drag-and-drop interface that lets you start editing on your PC right away. There are a variety of formats that you can choose to save your videos.
A Color Story
A Color Story is all about the filters. This video editor app contains more than 300 of them (some free, some paid). You can also add fun effects like lighting flares and leaks, fogs of color, and a grainy effect. There are just over 20 tools to use, but the color enhancements and filters are what this Instagram video editor is all about.
What people love about it
- Saves your edits as filters so you can apply the same look to other videos
- Truly enhances the color and aesthetic of your videos
- Offers plenty of free filters to choose from if you’re on a tight budget
- Allows for grid planning so you can see how your videos and photos will look together on your Instagram profile
Where it can improve
- Make it easier to see how far you’ve adjusted each effect – some reviewers have suggested added a numerical weighting system for more consistency across videos
- Add the option to bulk edit a batch of videos and photos
- Sync purchased filters and packages across devices
Horizon Camera
Horizon Camera is an app that lets you both record and edit video from your mobile device. Horizon auto-levels your photos and videos when you are recording and lets you record horizontal videos – even when holding your phone in portrait mode. As for the editor itself, you can take advantage of features like lossless zoom, eight fun filters, and a video library with clever item selection.
After editing, Horizon Camera lets you share your creations to your favorite social network – like Instagram. You can also open your videos in other apps, which makes Horizon Camera an extremely versatile video editor. Horizon Camera is available on iOS and Android devices.
Wondershare DemoCreator (Windows, Mac)
Wondershare DemoCreator is a web-based video editing software compatible with Windows OS, for now, however, it’s macOS version is on the way. Wondershare DemoCreator video editing software is often used by both beginners and professionals in the tech industry for their video production process. It has an easy to use user interface with a built-in editor. Features such as photo video conversion, disc burning and editing, and the creation of video slideshow are supported on this application. Wondershare DemoCreator app comes with a series of annotation tools which include; overlays, captions, and banners which you can use to enrich your videos. It also has colorful stickers for you to make videos lively.
Wave
Wave has also become incredibly popular with the Instagram content creators of today. With Wave, you can get your videos online in minutes and make square videos that are ideal for Instagram. There are all kinds of stylish text effects to choose from, and you can even choose from over 200 million videos on virtually any topic if you don’t have your own clip but wish to practice.
Most viewers watch Instagram clips with the sound turned down, but the text overlay function can help you get your message across perfectly when your clip is being enjoyed with the eyes only. If you need your video in landscape and vertical formats, just change the format and download it once more.
Adobe Premiere Rush
Another Adobe spot on the list, Premiere Rush is more primed for the social-sharing aspect of making Instagram videos. Shoot, edit, and share all within the app – while also syncing up to the cloud, making your shots accessible from other CC products. The free version limits you to three exports, or you can pay for unlimited shares (included with your CC subscription, if you have that kind of money). Editing options include adding audio and graphics, trimming, color enhancements, titles, transitions, voiceover, and noise reduction.
What people love about it
- Built-in automations you can add to your clips
- Resizes videos and rearranges them from landscape to portrait (and vice a versa) to make them ready for The Gram
- Customizable text and titles
- Good as a standalone option (unlike Premiere Clip)
Where it can improve
- Needs to work better for videos shot outside of the app
- No search functionality to find clips you want to edit
- No option to extract audio from video
- You can’t speed up or slow down video speed
- Exporting can be slow, so it’s not good if you’re in a rush
Animoto
With Animoto, you can create gorgeous videos with ease, including clips for professional and personal use. Animotor has an intuitive drag-and-drop interface that you can get to grips with straight away, and there are many different templates to choose from. You can also customise your work with pacing, design, voice-overs, colors and more.
Anchor
Anchor is the best app to make videos for Instagram from podcast audio clips. If podcasts are part of your ecommerce strategy, you can use it to record the audio, trim clips you want to share on Instagram, and turn them into videos you can share (up to two minutes long). It’ll automatically transcribe and automate your videos.
What people love about it
- Many call it the easiest way to create video clips from podcast audio
- Great customer support
- Creates permalinks for clips
Where it can improve
- The audio quality isn’t the best, so if podcasting is a major part of your strategy, you may need to upgrade your recording setup
- Can be buggy
Biteable
Biteable’s simple interface helps you get to work right away even if you have little or no video editing experience. There’s no need to download or install anything on to your computer and it is free to use, though you can pay to remove the small watermarks from your videos. There are many templates available, and a wealth of stock footage on offer if you need it.
Boomerang
When Boomerang first hit the scene, we were all obsessed with jumping up and down and making funny videos. The fascination has worn off a bit (that’s good, because now they’re not hogging your audience’s feed), but Boomerang still makes engaging video content for Instagram. Open the app to record a quick video, and it’ll format it so the action loops, both forwards and in reverse.
What people love about it
- Boomerang is owned by Instagram, so it’s a seamless transition to share to the network
- Reliable
- Accessible to “videographers” of all skill levels
Where it can improve
- You have to shoot the video in-app, so you can’t upload pre-recorded clips and turn them into Boomerangs
- Only offers one type of video and no editing options
Quik by GoPro
Quik by GoPro is a free Instagram video editor that is especially useful if you love extreme sports. You can get Quik on both iOS and Android devices.
To start, Quik is extremely powerful. Upon downloading and opening the app, Quik obtains data from your GoPro footage, analyzes your photos and videos, and selects the greatest moments.
Whether you have raw footage from a skiing adventure or a slideshow of images from your camping trip, Quik can take arrange the media into a compelling movie. Along with this useful feature, Quik lets you easily rotate, trim, and edit photos and video clips. Using this app, you can also speed up or slow down your video. And to make your video stand out, Quik helps you pick the perfect soundtrack. You can choose from over 100 songs in Quik’s library, select a song from your own iTunes library, or import music from hosts like Dropbox or iCloud.
FlipaClip
FlipaClip is another fun one to say, but instead of spelling out your words, this one lets you create animated videos for Instagram. If you’re a pro animator, you’ll find it too basic for your needs, but it makes animated videos a possibility for those new to the skillset. Draw your designs, add audio, and customize it with skins (their version of filters). You can also use real-world photos or videos as backgrounds (what they call layers).
What people love about it
- Makes basic animated videos possible even without an in-house or outsourced animator
- Over time, users have become really skilled and improved the quality of their videos – though busy ecommerce entrepreneurs may not have time for that
Where it can improve
- This Instagram video editor app is too simple for skilled animators
- Limited in free features and tools
- Difficult to compare frames
COnclusion
All we hear about these days is the power of visual content. A picture really can be worth a thousand words. In fact, Google’s own data shows that on average, videos on landing pages get over 95% more views than those without any video at all.