Wondering how to create interactive content? That’s not a surprise. After all, there are few good sources on the internet which gives clear and helpful information on the subject. But don’t worry — we’re going to change that right here, right now! My intent is to provide you with all the knowledge you want and need in order to design your own interactive content, using freely available tools.
Here are the best interactive content software.
Zembula
Another great tool is Zembula. With the goal to make interactive content available to all marketers, no matter company size or skill, they built a tool that allows anyone to create sophisticated interactive content without the need for a developer or any complicated coding skills.
Qzzr
Looking for a more enterprise solution? Qzzr has helped top brands like ESPN, LinkedIn, HBO, Red Bull, and Marriott create intelligent interactive content. Their software is designed to help you increased exposure, engagement, conversions, and insights. Last year, over 358 million people interacted with content created with Qzzr.
ContentTools
ContentTools creates interactive content for companies of all sizes across a variety of industries. ContentTools has helped companies create quizzes, calculators, contests, interactive maps, data visualization, infographics, eBooks and microsites as a way to engage audiences, capture leads, and collect customer data.
ThingLink
ThingLink is one of the leading providers of visual media interaction tools. Over 5 million educators, students, and businesses in 190 countries use ThingLink to build engaging visual stories, presentations, and virtual tours.
Mapme
If you’re looking for an interactive map builder Mapme is your best choice. Mapme lets you create beautiful interactive maps designed to seamlessly display rich multimedia content such as photos, videos, and 360 tours. Its advanced customization features allow you to create the look and feel you want.
Ceros
Ceros is a cloud-based interactive content creation platform. We empower marketers and designers to create rich, engaging interactive content without any coding. If you’re looking for high-end design Ceros should be at the top of your list.
Apester
Apester provides the tools to create, distribute, and monetize interactive content in a way
consumers love. Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands.
Survey Anyplace
Survey Anyplace is the one tool you’ll ever need to build engaging, interactive questionnaires of all shapes and sizes. In just minutes you can build playful personality quizzes that ask follow-up questions based on your previously chosen answers, assessments that generate tailor-made PDF reports based on your score, calculators that help respondents navigate to the most relevant content and much more.
SnapApp
SnapApp is an interactive content marketing platform that allows you to create all kinds of cool interactive content. For example, you can use it to create interactive videos and infographics, calculators, quizzes and contests and these are just some of the types of content available. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads.
You can publish your content to various channels, including websites, emails, mobiles and landing pages and they also provide extensive analytics for your interactive content.The top 10 interactive content tools @snap_app via @lilachbullock
Qzzr
Qzzr, as the name suggests, is a tool for creating online quizzes, easily. They also aim to help businesses by helping them generate leads. For example, after someone takes your quiz, they can be redirected to a targeted offer. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business.The top 10 interactive content tools @qzzr_ via @lilachbullockCLICK TO TWEET
Guides.co
Guides are some of the most successful types of written content, as they provide lots of value to the reader. With Guides.co, though, you can take things a bit further and create a more interactive, fun to read guide.
Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. Your readers will then have to click to go to the next page and they also have the ability to leave comments, ask questions and interact with other users on the platform.
MapMe
MapMe is a tool that helps you “tell better stories” by using maps, videos, images and words.
You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Users can also add their locations to the map, so they can get more involved in the process.The top 10 interactive content tools @mapmeapp via @lilachbullockCLICK TO TWEET
Apester
Apester is a tool for creating all kinds of interactive content, such as personality tests, polls, quizzes and interactive videos.
It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions.The top 10 interactive content tools @apestermag via @lilachbullockCLICK TO TWEET
Ion Interactive
Ion Interactive offer an impressive list of different types of interactive content. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged.The top 10 interactive content tools @ioninteractive via @lilachbullockCLICK TO TWEET
Content Tools
Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads.
You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more.
As I mentioned earlier, their content is designed to help you capture more leads; for example, you can add lead capture forms at the end of a quiz.The top 10 interactive content tools @contenttoolsco via @lilachbullockCLICK TO TWEET
Playbuzz
Playbuzz is an interactive content tool that works for publishers, advertisers and content creators.
Instead of simply writing your content and publishing it as is, Playbuzz can help you add all kinds of interactive elements, like videos and quizzes, into your stories/content, in order to make it more engaging and more readable.The top 10 interactive content tools @playbuzz via @lilachbullockCLICK TO TWEET
Calculoid
A very simple and effective way to engage your website visitors – and, by the way, also a great way to boost your organic traffic – is to embed a calculator on your website: a calculator that is, of course, relevant to your audience.
To help you create that calculator, you can use a tool like Calculoid – you don’t need any coding skills to use it and create your first interactive calculator.The top 10 interactive content tools @calculoidapp via @lilachbullockCLICK TO TWEET
LeadQuizzes
LeadQuizzes is a quiz and survey creator catering to marketers and businesses. The tool is all about helping you catch more leads through the use of this simple, yet extremely effective form of interactive content: quizzes and surveys.
Guides.Co
Guides.co’s mission is to “connect people who know with people who want to grow.”
In an effort to accomplish this, they’ve created a platform for users to create and share interactive guides on whatever they’re passionate about. The guides employ text, images, video, and embedded files to create a rich, participatory experience for the reader.
By including a comment field within the guide, readers can share feedback and ideas to fuel meaningful discussions. This feature aims to promote a sense of community and open up a line of communication between guide users and consumers.
ThingLink
ThingLink is an interactive media platform that allows users to bring their photos and videos to life through the inclusion of rich media links.
By adding multiple engagement points to a photo or video, users are able to create a unique experience that encourages the user to interact with the content for longer.
To demonstrate, take a look at how New York Magazine enables mouseover points to make additional content easily discoverable in their weekly roundup:
This approach is not only interesting, but it works to reduce high bounce rates by providing readers with multiple content options that are related to the content on that page.
Conclusion
Making interactive content yourself can seem like something that is impossible to do without help, but don’t worry. It isn’t that hard to learn how to create interactive content for your projects by relying on the tools and advice presented above. If you keep reading articles, practicing design, and having fun you’ll find yourself as a top designer in no time!