The interactive tools for social media include that help you to create visual, share ideas and stories, connect with people, find social interactions, collect information and more. The list of interactive tools is a tool itself as it provides an overview of the variety of available options.
Tools are a great way to engage with your social media customers. Let’s take a look at some of the best interactive tools for social media.
Ion Interactive
Ion is one of the best tools for creating interactive content. After all, it has an impressive template library that is fully customizable and easy to use.
There are also different formats for producing interactive content, such as infographics, ebooks, calculators, landing pages, and quizzes, as well as white papers, assessments, and lookbooks.
Check below an example of an interactive calculator created by Lansinoh with the tool.
Contentools
Contentools is a well-known tool in the market, as it provides materials aimed at generating leads. With it, it is possible to create static and dynamic content.
In the interactive content section, it is possible to create several materials in different formats, such as maps, quizzes, calculators, infographics, and landing pages.
SurveyMonkey
SurveyMonkey is an excellent tool for creating interactive surveys, tests, and quizzes, storing data that can be used to improve marketing communication.
Thinglink
Thinglink is one of the best-known tools on the market, for its versatility and ease in creating varied interactive content.
It is possible to use the tool to make 360 degrees videos and media, using additional information, audios, attachments, and internet links.
MapMe
MapMe is specifically aimed at building interactive maps. One advantage is that companies can create maps based on their marketing strategy and allow users to input important data.
Apester
Apester is a tool that seeks to maintain user engagement.
After interacting with a piece of interactive content, the tool offers new articles, that might be the reader’s interest, and also allows quickly social media sharing.
This facilitates virality and organic traffic generation.
It is possible to create interactive materials, such as surveys, tests, polls, and questionnaires.
Using the tool, Lay’s french fries increased the reach of their social media publications by creating a contest where people voted for their favorite fries flavors and accessed content related to their responses.
Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
It doesn’t matter if you’re a fan of this iconic band or not, this infographic is a fantastic example of interactive content that is both fun and educational.
You can play around with the various elements to learn all about the band members and their contribution to writing the many hits that made The Beatles so famous.
The Daily Routines of Creative People
Feeling confused about how to structure your day? This interactive infographic (which is shareable but not embeddable) shows the daily routines of some of the world’s greatest minds in history.
You can filter each category by clicking on the little colored squares at the top (“sleep,” “creative work,” “day job/admin” and so on) to figure out when these inspirational artists focused on creative work when they exercised, and how much sleep they got (or didn’t get!).
The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault.
This interactive infographic (also shareable but not embeddable) charts the growth of the movement as well as the intertwined network of tweets and conversations. Everything is cleverly represented in the form of a dandelion, with each seed showing an individual tweet.
Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
Conclusion
Interactive tools for social media marketing help you to increase engagement, leads or sales for social network.