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Are you looking for a career with variety, excitement, and learning opportunities? If so, you may be wondering if digital marketing is a great career to pursue. You’re in luck because that’s exactly the question we’ll help you answer in this article.
Digital marketing is a great career. To think that it didn’t even exist until the 1990s, when the internet revolutionized the way we communicate. And, as a consequence, the way businesses sell their products and services. Today and in the foreseeable future, any marketing campaign worth its salt includes digital marketing.
Launch your digital marketing career by getting real-world experience.
Digital marketing is a great career. This field never existed 60 years ago. The internet revolutionizes the way we communicate. But also how businesses can sell their products and services to the right people.
More businesses = more digital marketers…
But how is this possible? Do they use traditional marketing?
Yes, they do! But does Apple know if their billboard led to a woman named Ashley purchasing their iPhone 12 Pro? Of course not. digital marketers, however, can determine how people become customers.
The internet is always growing, which means digital marketers are always relevant and in demand.
Now to the good part.
You don’t have to wait to become a digital marketer. You can begin learning the skills that make successful marketers today through a digital marketing apprenticeship on Acadium. Working on real marketing projects under the guidance of a mentor gives you the leg up on other job candidates.
Additionally, as a digital marketer, your career can take many different paths. You can become a digital nomad, work as a freelancer, start your own business, or work for a company. Whatever path you decide you can be sure that you’ll constantly be learning and growing as the internet changes and new opportunities and challenges emerge.
In this article, you’ll learn why digital marketing is a great career in 2021, and how to get a job in this exciting and fast-growing field.
Let’s begin.
The 7 Big Benefits of a Digital Marketing Career
1. Become an In-Demand Professional
You’ve heard of the digital skills gap, right?By 2020, 2 million new digital jobs are expected in the U.K. alone and not enough digital professionals to fill them.
This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression?
The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.
2. Benefit from More Career Choice
As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience.
Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
3.Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
A recent survey by The Creative Group projects a substantial increase for marketing professionals. For example, the median salary for a CMO in a corporate setting in the U.S. is expected to be $164,000.
What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.
This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.
Your digital skills are in demand further afield too. This inspiring video highlights the key skills American businesses are seeking and the salaries you can expect to earn.
4. Kickstart Your Career Easily
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.
Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations. There are a whole host of online exams you can take to boost your CV and showcase your digital marketing knowledge.
There have been plenty of examples of people who have been hired after showcasing their talent and abilities through social media. For example, Dublin based fashion illustrator, Holly Shortall got noticed when she tweeted her illustrations to celebrities online. A number of glossy magazines and top fashion brands then approached her and commissioned her work.
5. Become an Agile & Versatile Professional
Due to high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.
So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.
In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.
That means that tere’s plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.
Top tip: Keep abreast of new developments and trends and embrace continuous learning as a way to leanr new skills that can become invaluable to a current or prospective employer.
6. Work with Different People Every Day
As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.
Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.
And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work. An added bonus to this is that you can manage and work with freelancers from any corner of the world who can ring a new dimension and perspective to your work.
Whatever your role, the sector guarantees a lack of boredom in your professional life!
7. Get to Be Creative (and Experiment)!
Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.
After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience and engaging audiences.
In addition, the speed or digital marketing lends itself to experimentation as companies want creative ways to captalize on things that are working in the business as long as those that could perform better.
For example, imagine your blog gets a huge amount of traffic but the conversion rate is low? Or some markets are underperforming in Google Ads? Perhaps A/B testing would help to see what customers are doing on the blog. Or adding a U.S flag to the introduction to a video would drive engagement with an Amnerican audience.
Conclusion
Digital Marketing a Good Career? Yes, a very good career. This article is going to provide leads on selecting an excellent digital marketing training course and discussing why digital marketing you have to pick a good digital marketing firm so as to be a prosperous digital marketer.