Digital marketing can be a competitive career choice. There are a few things that will help you decide if this is a good career choice for you. In order to make a happy and successful life in digital marketing, you’ll need to keep learning new tools or skills, be willing to work hard or long hours, and understand that there will be strategic planning involved. If you’ll consider these guidelines when looking at careers in digital marketing, it can be a great choice for you.
Do you want to learn more about digital marketing. This book will provide a lot of insight on what a career in digital marketing might be like. As you gain a greater understanding of what this career is all about, you might consider whether it’s a good fit for you. By the time that you reach the end of this book, your excitement level should have increased considerably!
Any successful marketer needs the following foundational skills:
SEO (Search Engine Optimization)
Search engine optimization or SEO is structuring your content to show up on search engine websites (Google, Bing, Yahoo). Marketers will try to ‘rank’ a certain word or phrase relevant to their business so their potential customers will find them. This is called organic traffic. It’s free and essential to know if you want to become a successful digital marketer.
Interesting right?
Now, what if I told you there’s more to it. You might enjoy many jobs in SEO, such as SEO specialist, SEO analyst, content writer, link builder, and SEO consultant.
PPC (Pay-Per-Click)
Let’s say you typed “Shoes for sale.” What do you see?
You probably found a pay-per-click sponsored ad with shoes on sale and, in most cases, are companies like Adidas, Nike, and Under Armour. Marketers will pay to have their products or services show up when searching for what they offer. Marketers will use platforms like Google, Adroll, or Bing to reach their potential customers.
Or,
You’ll see a sponsored ad on social media, Youtube, or a random website. All of these are examples of paid ads.
Pay-per-click advertising has many areas like search, display, social media, remarketing, sequential, and Google shopping.
Now, what jobs are there?
PPC jobs include PPC specialist, PPC analyst, Google ads specialist, and social media marketer.
Social Media Marketing
What is the first thing you do when you go to Instagram? You’ll scroll down and maybe “like” a post or maybe comment on it… then you encounter a brand that talks about skincare products.
Interesting!
So, you’ll check them out and see what the fuss is about. That’s social media marketing. It introduces their brand to you on social media and tries to drive your traffic to their website, and turn you into a customer.
What types of social media jobs do businesses use?
Social media jobs include content marketer, social media specialist, social media analyst, public relations, brand managers, digital media manager, and social media strategist.
Email Marketing
You probably signed up to get the latest updates, promotions, coupons, and so on through email. That’s one kind of email marketing. This is great for a business to continue building customer relationships and acquiring sales. According to econsultancy, email marketing contributes 23% of the company’s total sales.
That is HUGE! And by the way, email marketing is the highest paying job. According to The Muse, the average salary is roughly around $102,588 a year.
Email marketing jobs include email marketing specialist, email marketing expert, email marketing manager, and email marketing coordinator.
More and more opportunities for jobs like these are becoming available as people spend more time online. And the internet is constantly evolving, presenting new challenges and opportunities to these marketers. Now, if that excites you, you’re on the right track.
What Kind of Person is a Perfect Fit For A Digital Marketing Career?
If you’re considering a career in digital marketing, you may be wondering, “Am I fit for this?” Although digital marketing is something that is suitable for almost all people, there are some specific personality requirements that a person must possess in order to succeed in this field. Some of them are as follows –
- Passionate – The person must have a natural curiosity for new things and a strong desire to create something new.
- Creative – As Digital Marketing is a creative field, the person should be very creative in his/her job.
- Innovative – The person should have the ability to think outside the box in order to come up with fresh and exciting ways to reach out to new customers.
- Patient – When it comes to digital marketing, it’s important to remember that it’s sometimes a trial-and-error process. They must have the ability to be patient with themselves and with the process.
- Goal-oriented – In order to succeed in digital marketing, it’s critical to create short- and long-term objectives and work diligently toward achieving them.
In addition to this, Digital marketing is the best career option for someone who –
- Loves Writing
- Is analytical
- Likes solving problems
- Enjoys assisting others in finding practical solutions.
- Thrives in a fast-paced work environment
- Enjoys challenges
- Is an objective thinker
- Enjoys conducting digital research
- Love to spend time on social media
- Is very creative
- Is interested in learning new skills
Big Benefits of a Digital Marketing Career
Become an In-Demand Professional
You’ve heard of the digital skills gap, right?By 2020, 2 million new digital jobs are expected in the U.K. alone and not enough digital professionals to fill them.
This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression?
The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.
Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are.
Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
A recent survey by The Creative Group projects a substantial increase for marketing professionals. For example, the median salary for a CMO in a corporate setting in the U.S. is expected to be $164,000.
What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.
This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.
Your digital skills are in demand further afield too. This inspiring video highlights the key skills American businesses are seeking and the salaries you can expect to earn.
Top tip: Guarantee pay increases on a yearly basis by u[skilling on a continuous basis on the skills that matter to your sector or business.
Conclusion
“Want to work in digital marketing?” The Digital Marketing Institute’s Online Course will give you the skills and knowledge to build a successful career in digital marketing. Please complete our simple poll and add your name to our mailing list. If you’re not ready to enroll just yet, we’ll be happy to add you to our email newsletter list so that you can get even more updates about the Digital Marketing course, the Digital Marketing Bootcamp and other valuable resources from the Digital Marketing Institute.