Lead generation sites for real estate agents have become a hot topic within the industry. With more technology advancements and with the Internet becoming more and more part of the daily lives of people, there have been many changes in the business of real estate. Being one of the most explored topics by realtors, lead generating websites are finally available to be leveraged in order to fill up the sales funnel. Realtor marketing leads can be provided by websites that offer extensive lists of prospects, which can then be used by agents in order to get better sales results.
Real estate agents need leads. Real estate leads cost money, though. Your real estate broker doesn’t want to give you a lead unless they’re sure they’ll get paid. Lead generation is the solution. So let’s talk about what it means to be a lead generating website for realtors, and let’s go over some great examples so that you can get some actionable tips, hints and tricks on which tools will work best.
The real estate industry is one of the first ones to shift online, without a doubt. Many agents and realtors are trying to find the best lead generation websites for realtors, or they’re asking whether leads from these sites are qualified. This article will help you find a website that offers real estate leads for agents and tell you whether these leads are worth their salt.
Real estate lead generation software is an essential tool that realtors rely on to find new clients. Building a real estate lead generation websites should be priority over the any other marketing channels. At the end of the day, it is easier and more effective to generate your own leads than spending thousands of dollars on ads that don’t work.
Put Your New Leads on a Communication Drip
The best way to LOSE a lead is to be uncommunicative. But, as we all know, your schedule as a real estate agent isn’t always predictable, and it’s easy for emails or texts on your to-do list to slip through the cracks.
Avoid that by putting your new leads on a communication drip within your CRM. If you’ve chosen Propertybase from our list of best real estate websites for lead generation, you’ve got a fantastic CRM platform already built in.
Create a set of follow-up emails and even text messages that you’d want to have with every new lead, and automate the sending of those messages so you don’t have to remember to actually click the button.
REDX
REDX is our best-priced option because of its a la carte pricing with no setup fees, which allows you to pay for what you want and nothing more. Its monthly prices are reasonable and you can combine leads for a more robust prospecting campaign. It was founded in Utah in 2003 as a solution for providing expired leads to real estate agents and has since been used by over 50,000 agents in both the U.S. and Canada. REDX provides lead data to agents for prospecting. It’s specific to the real estate industry and uses aggregate data from public records to source leads. Every lead that they provide includes contact information.
REDX focuses primarily on seller leads and includes pre-foreclosures, expired listings, for sale by owners, for rent by owners (FRBO), hard-to-find contact information for homeowners, and its Power Dialer feature, which helps you contact more sellers quickly. It offers online training, tutorials, and unlimited customer support.
REDX features include:
- Multiple types of real estate seller leads including expireds
- Geo-focused leads
- Full range of training and support
- Prospecting platform
- Help with lead conversions and lead management systems
- Leads are verified against active listings and the Do Not Call list
- Scripts built into the system
Agents can start using REDX right away by contacting customer support and watching tutorial videos for additional help. Pricing varies depending on the lead source. For example, for sale by owner (FSBO) and pre-foreclosure leads are $39.99 per month, GeoLeads are $49.99 per month, expired leads are $59.99 per month, and FRBOs are $79.99 per month. You can add the Power Dialer for $99.99 per month. There aren’t many reviews out there, but the ones that exist are positive and highlight that the expired leads are current and updated.
BoomTown
If you’re looking for a trusted real estate agent tool, BoomTown has a 5-star rating on G2. BoomTown is a SaaS real estate lead generation platform that automates lead generation, marketing, and analytics for real estate agents and brokerage firms.
Here are a few features people like about Boomtown:
- It has a clean design which makes it easy to navigate.
- It allows realtors to set up alerts for new leads.
- It helps you diversify your leads with multi-channel campaigns, such as social media, paid ads, and remarketing, and makes it easy to follow up with prospective customers (for example through bulk texting).
BoomTown does have some drawbacks. Users say that some of its follow-up options can feel rather impersonal. It’s also relatively expensive. Pricing is not displayed on the website, so clients need to get in touch with them to see what they can offer. But plans are around $1,000-$1,700/month.
Zurple
Zurple is a real estate lead generation and marketing platform that helps realtors generate leads, track and analyze lead behavior, and automate follow-ups.
Zurple’s strength is automation. It engages and nurtures leads by sending them personalized emails based on their behavior, and notifies real estate agents when is the best time to contact a lead.
Zurple also integrates with other platforms, such as Zillow or Realtor.com.
Pricing info is not available on Zurple’s site, but other sources indicate that a base package begins at $299 for a single user, plus a setup fee, and contracts are for 6 or 12 months.
Recently, some customers report disappointment with Zurple’s customer service, but overall it remains a great real estate agent tool.
Zoho CRM
Zoho CRM is a solid real estate agent tool that combines marketing automation with a CRM platform. Zoho is not real estate specific. The platform is designed for any industry, and companies of all sizes use it.
Zoho’s marketing automation tool has many features, including lead management, sign-up forms, multi-channel marketing, campaign management, and more. It also captures leads from social media platforms, such as Facebook or Twitter.
Zoho has a free plan for up to three users. Paid plans start at around $20/month billed monthly or $14/mo billed annually.
SharpSpring
SharpSpring is lead generator software offering a fully rebrandable platform, behavioural email automation, website tracking, and in-built CRM system, among others. SharpSpring offers easy to convert and highly attractive landing page templates.
Highlights:
- Includes in-built call tracking for connecting with offline leads
- Automation is simple to implement
- Zero long-term contracts
- Dashboard provides all you need to run the tool
- Excellent customer support
Cons:
- Social publishing such as SEO or social recommendations unavailable
- Progressive profiling feature absent
- Currently lacks a forward/back navigation button
- No visual work-flow builder
Market Leader
Market Leader is our top choice for real estate lead generation companies because it offers robust features, offers buyer and seller leads from multiple sources, and can be set up easily. The company was founded in 1999 in Bellevue, Washington, and it helps over 250,000 customers with leads, education, and customer support. Industry leaders such as EXIT Realty, Better Homes and Gardens, and Re/Max all use Market Leader.
Market Leader offers a guaranteed number of exclusive leads each month and it never sells the same lead twice, so you won’t be competing with another agent for the lead. Market Leader sells leads from its site Housevalues.com, which attracts prospective sellers when they’re trying to value their homes. A second source is Leads Direct, which is a pay-per-click advertising campaign targetted at consumers who are looking for home listings.
Market Leader offers the following features:
- Both buyer and seller leads
- Marketing automation
- Customizable website
- Mobile app
- Integration with Market Leader systems
- Customer relationship management (CRM)
Getting started with Market Leader is easy. All you have to do is create a profile, customize alerts, and add and organize your contacts. The company’s pricing varies based on how many leads you sign up for. Normally, you’ll pay a cost per lead and a monthly fee for other services such as CRM.
The company has also introduced its Market Leader Professional, which includes a fully integrated lead capture website, CRM, and marketing center to seamlessly engage and manage leads. With this service, you can capture powerful insights in the CRM when visitors register on your website and leverage automated marketing to send relevant listings.
Overall, Market Leader has positive reviews; agents like the platform’s exclusive leads and report that the service is easy to use and helped them grow their business. However, there are also some common complaints about the company, including that leads aren’t always reliable and customer service is sometimes not helpful.
BoldLeads
Bold Leads is based in Chandler, Arizona and is active in supporting their local community. It has helped 6,000 real estate agents across the U.S. and Canada. The company offers a vast array of features for producing great buyer and seller leads, which is why we named it our runner-up. It also offers comprehensive customer support and training, so you can get to know the system and get up and running quickly.
Bold Leads only provides exclusive leads to agents. It places ad campaigns on platforms such as Google and Facebook and then draws customers who click on the ads to customized real estate websites where they provide their contact information, which then gets sent to the agent in that area. You can contact and organize your new leads from the built-in CRM.
Bold Leads features include:
- Buyer and seller leads
- Automated follow-ups
- Software coaching, like video training
- An all-in-one platform with its own CRM
- Text concierge and email templates
- Lead engagement indicator tools
Bold Lead offers customer support, training, and coaching, as well as videos to get you up and running, learn how to accept and manage leads, and become familiar with the platform. In addition to a monthly budget for purchasing leads, expect to spend more for market reports and other features. Generally, reviews indicate that customers are satisfied with the company and like its lead system. However, some customers said it’s difficult to cancel and found some of the buyer leads to be poor quality.
Google: Google My Business
Cost: Free
Google My Business — from Google — is one of the best solutions to real estate lead generation. With Google My Business, you create an online profile that will appear in relevant search results. In most cases, these search results will have a local intent, like “real estate agent in phoenix az.”
Advantages of Google My Business, also called GMB, include:
- GMB is free
- GMB provides searchers with helpful information, like your address, phone number, and hours
- GMB shares online reviews about your agency
- GMB includes photos from your agency, like your latest listing or successful closing
While many real estate lead generation companies have downsides, Google My Business does not. Go ahead and create a profile for your agency or claim your existing one. Then, start updating it with valuable information about your team and services.
Reach Out Directly to Your New Lead’s Lender & Introduce Yourself
The majority of your buyer leads are going to be financing the purchase of their new home. Start by building a question into your automated communication campaign about who your lead is using as a lender. If they aren’t working with someone yet, it’s your chance to refer the lenders in town that you know do a great job.
If they are working with someone specific, reach out to that lender, introduce yourself, make sure they know you are available should they need anything. This step does two things: First, it helps your new lead feel like you’re connected to the professional community and you’re ready to help.
Secondly, if your lead is still on the fence about utilizing your services, getting a message from their lender saying that they’ve already chatted with “their real estate agent” may just be the push they need to go from “considering” to “committed.”
Conclusion
There are more than 13 million realtors in the United States. With so many agents and brokers out there, it is often difficult to find industry experts and authoritative real estate websites. Especially if you’re a new agent with limited experience in the field. This is because many leads are trapped in websites that don’t actively work together to help one another out.
Many realtors want to know about lead generating websites for realtors. These lead generating websites and tools are designed to assist in generating leads for agents who need more exposure. Lead generation is an important aspect of marketing a business, and with the advancements in technology, these lead generation strategies have become much more effective over time.