It’s no secret that the companies, organizations and associations are the best place to look if you want to get leads. A new research published on B2B Lead Management Blog has ranked top lead generation companies b2b of all sizes across different industries. Find out which ones are most effective and learn what makes them stand out from other lead generation companies as well as from each other.
Businesses have been using a wide range of methods in order to generate leads — some effective and others, not so much. Lead generation companies have been around for decades, offering solutions that can improve their marketing results while saving them time and money. Let’s take a look at the pros and cons of outsourcing lead generation to a lead generation company b2b.
In this guide I discuss the importance and the value of good lead generation companies for small businesses, especially B2B businesses. Lead generation has a few different parts to it, and the guide goes through what those are and whether or not each area or aspect of lead generation is necessary for your business.
I get asked by small businesses a lot what lead generation companies they should use. This is my opinion after being a small business owner, working with dozens of lead generation companies and having conversations with hundreds more. Lead generation companies are sales organizations that can help you close deals with clients.
What Does a Lead Generation Company Do?
These agencies will most likely analyze your business and everything that impacts B2B sales and marketing, then create in-depth buyer persona profiles and, based on your target audience, advise the best channels for outreach.
Agencies vary in what they offer and how, and some may do all the work to generate a list of leads for customer acquisition and pass them on to you for closing, and some may offer to close for you, too.
AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
You can also check all of your opened/unopened emails in the HubSpot Sales dashboard.
ProProfs Quiz Maker
ProProfs is an online quiz maker that can be used to create engaging quizzes with built-in lead forms to gather quiz takers information. Businesses, whether startups or established corporations, use this tool to augment their lead capture and lead generation process.
Top features
- Question bank: Choose from a collection of 100,000+ ready-to-use questions on thousands of topics
- Customized quiz results: Create upbeat and positive results that can be shared on social media
- CRM integrations: Connect with your CRM and automatically segment your leads into different mailing lists
| Pricing | Demo / Free trial available | Customer service | Review score |
| Essential (starts at $0.25/quiz taker/month) and Premium ($0.50/quiz taker/month) | Free trial available | Live chat, email, phone, knowledge base | G2: 4.4 (22 reviews); Capterra: 4.3 (23 reviews) |
Landing page (Lead form)
Landing pages and handshakes have a lot in common. They are both fairly straightforward, but there’s more than meets the eye. And depending on how well it’s executed, they can either seal the deal or give the recipient second thoughts.
Landing pages play a vital role in online business (e.g., SaaS, ecommerce) and are one of the best options when it comes to lead generation and collecting emails. Because they are usually used towards the end of the sales funnel, barely improving your conversion rate can make a significant impact on your profit over time.
Too often, people try to do too much, which can lead to confusion for the customer. The end result is that either your lead will bounce or wander away to another page.
There are so many incredible tools out there that can make the process a lot faster and optimize your results along the way. Most of these tools include landing page builders, allowing you to create tools for every campaign and promotion in less time with little to no coding experience.
Unbounce
While websites are great for educating potential users, most pages struggle to turn traffic into revenue. With Unbounce, you can build and optimize dedicated landing pages with one goal in mind, converting!
While there are plenty of cheaper page builders on the market, Unbounce’s lowest-level plan comes with a ton of features you won’t find anywhere else – putting Unbounce in a class of its own.
Top features
- Templates: 100+ out of the box templates
- Integrations: Landing page, pop-ups, and opt-in forms can integrate with the most popular email, CRM, and analytic tools around.
- SEM Optimization: Dynamic keyword insertion for SEM campaigns
- Sticky Features: Add sticky headers and popups to pages
| Pricing | Demo / Free trial available | Customer service | Review score |
| Essential ($79/month), Premium ($159/month), Enterprise ($399+/month) | Free trial available | 24/7 support, live chat, email, phone, help center, resource database | G2: 4.3 (224 reviews); Capterra: 4.6 (190 reviews) |
Leadpages
Leadpages lets you quickly create, optimize, and track the success of landing pages, pop-ups, lead bars, and other lead forms, plus social ads that direct prospective customers to your landing pages. Choose from a variety of high-converting, mobile-responsive page templates to meet the needs of your business.
Top Features
- Real-time guidance: Leadpages gives you optimization tips as you build your landing page or lead form, and helps you build the best lead page for SEO..
- Analytics and testing: Check how your pages are performing at a glance, and run the tests you need, including A/B tests.
- Unlimited pages, leads, and traffic: Collect as many sales leads as you can, publish as many pages/forms as you want, and drive as much traffic to your website as you can. Leadpages never imposes caps on its plans, so it will never charge you more when you’re more successful.
- Integrations: Integrates seamlessly with over 1000 other tools, including Google Analytics, Stripe, Zapier, and Salesforce, to seamlessly send lead information where you need it.
| Pricing | Demo / Free trial available | Customer service | Review score |
| Standard ($25/month), Pro ($48/month), and Advanced ($199/month) | Free trial available | Help center | G2: 3.9 (100 reviews); Capterra: 4.5 (115 reviews) |
ClickFunnels
ClickFunnels has made a big name for itself in recent years, accumulating an almost cult-like following of users who rave about the lead-generating benefits of their sales funnel software. They have completely revolutionized the way businesses monetize their websites, email lists, and marketing campaigns by funneling users to high-converting landing pages. Hop on the ClickFunnels train to max out your lead gen in 2022.
Pardot
Salesforce is also a huge name in the B2B space, and their B2B lead generation tools keep them near the top of our list. Pardot is their famed lead generation platform that allows you to run A/B tests, create landing pages, automate your email campaigns, and so much more. Pardot even integrates with Google Ads to turn clicks into fresh leads. Check out the demo on their website to learn more.
Zapier
Zapier is one of our favorite tools because you can create automated workflows for just about anything. From lead generation to social media posting to call scheduling and more. It integrates with hundreds of apps to help you streamline your business processes. Use Zapier to collect contact information from Visitor Queue. Send new leads a follow-up message, schedule a call, and close deals, fast.
Tawk.to
Tawk.to is a live software application that allows you to chat with visitors on your website, via mobile app, or from a customizable page. Set up takes about a minute so you can start chatting with website visitors right away. Tawk.to makes it easy to direct visitors to additional resources, schedule a call, or find the product page on your website. Plus, you can track the progress of your chats to improve your conversion rate over time.
OptInMonster
OptInMonster helps you generate more leads through stunning, crisp landing pages – start with a template, or build from scratch. Target your offers, gather the analytics you need, and quickly optimize your landing pages for high-converting results. Over one million websites, both B2B and B2C, trust OptInMonster.
Top features
- Targeted campaigns: Create and display targeted lead forms and landing pages based on where your leads find your website, content they view, how they interact with your content, actions they take, whether they’re a new or returning visitor, which device they use, their location and more. Segment your audience and “show your perfect offer to the right people at the exact right time.”
- Behavior-based triggers: Show lead forms after users perform certain behaviors (for example, after they’ve scrolled to a certain point on a page, after they’ve viewed your page for a certain amount of time, or when they try to leave your site.
| Pricing | Demo / Free trial available | Customer service | Review score |
| Basic ($19/month), Pro ($29/month), Plus ($39/month), and Growth ($49/month) | No | Live chat, email, help center, rich library of resources | G2: 4.2 (36 reviews); Capterra: 4.3 (38 reviews) |
Leadformly
Leadformly primarily serves established B2B businesses, and helps many of them see a two to three times increase in lead generation, with the help of high-converting lead forms. Leadformly names conversion rate as the factor that makes them different from competitors. They explain: “We’ve spent years obsessing over forms to answer one question: What increases form conversions? We’ve built our findings into our form templates so that you can get more leads out of every dollar you spend on marketing.”
Top features
- Optimized templates: Quickly create streamlined lead capture forms, agency forms, enquiry forms, and more with Leadformly’s templates, all optimized for conversions based on over 50 best practices.
- Value tagging and segmentation: Assign values to leads based on their form responses, then segment leads based on quality, so you know who to focus on and can create campaigns that appeal to them.
- Integrations: Over a thousand integrations with automation tools, CRMs, and more.
| Pricing | Demo / Free trial available | Customer service | Review score |
| 200 leads/month ($37/month), 1,000 leads/month ($74/month), 25,000 leads/month ($149/month) | Free trial available | Live chat, email, support docs | N/A |
Before You Start …
Before deciding on a B2B lead generation service, there are things you need to know so that you choose the one that’s right for your business:
- Who is their target market? Not every lead generation tactic works for every industry. Who are they geared for? Can they help a solo flyer, or does their pricing only fit the budgets of large companies? Speaking of target markets—who is your target market?
- What channels does your buyer persona use? For example, if they are not hanging around Facebook then it’s going to be a waste of time using an agency that targets Facebook users.
- Look for case studies and reviews—what is the feedback from their clients? Does it match your expectations?
- Bear in mind that anyone can hire a writer to make their service sound amazing. It’s best to acquaint yourself with some marketing know-how so that no one can pull the wool over your eyes.
Once you’ve made contact, if they don’t ask you a lot of questions, it’s advisable not to go with them.
Conclusion
The internet has proven to be a useful tool for companies of all sizes. However, most B2B firms don’t feel they’re getting the full benefit of this channel due to the cost of acquiring new business. The price tag tends to be high as it takes significant time and money to create an effective strategy using email, social media, and other online activities to drive leads. If a small business is thinking about lead generation companies, one good place to start is B2B platforms such as Google AdWords.
If you’re running a small business, or planning to start one soon, then you are well aware of how important it is to generate leads for your business. There are a lot of lead generation companies out there but very few that can provide the exposure that you really need. Especially if you’re looking to grow your business and take it to the next level.