The Lead Generation Digital Agency is a digital marketing agency that helps marketing agencies generate leads using a variety of digital marketing services, including SEO, PPC, Social Media, Email Marketing, Web Design and much more.
If you are looking for a lead generation digital marketing agency, you have come to the right place! At MavenSense Marketing I focus on driving results through inbound digital marketing. It’s the best way to get your business the leads it needs to flourish. In this article, we will explore lead generation digital marketing agency and discover exactly why inbound is so effective.
Are you curious about lead generation for marketing agency? Or lead generation digital marketing agency? Are you trying to get some leads for your small business or large business and looking for an attractive offer that is not spammy, but trendy?
If you are into digital marketing and internet business, than you should know that leads are the most important part of doing business. You wouldn’t spend thousands of dollars in attracting an audience if they not interested or willing to buy your product. That is why starting a lead generation agency can be very profitable. This guide shows how to start a lead generation agency using three simple steps.
Different Types of Leads
Not all leads are equal. There are different types of leads that manifest themselves differently throughout your business, so its best to have a strategy for each type.
Marketing Qualified Leads
Marketing qualified leads are those contacts that have engaged with your marketing assets but aren’t quite ready to get on the phone for a sales call with you just yet.
A good example of a Marketing Qualified Lead is a contact who has filled out a form on your landing page to claim an offer, like 10% off or a 30 day free trial.
Sales Qualified Leads
Sales qualified leads are the contacts that have taken action.
This means the users who have indicated a firmer interest in becoming a paying customer to your business.
An example of a Sales Qualified Lead would be a contact that has filled out a form on your website to ask a specific question about your product(s) and/or service(s).
Service Qualified Leads
Service qualified leads can be categorised as the contacts or customers who have expressed an interest in becoming a paying customer to your customer service team.
A good example of this would be a prospect who tells your customer service department that they’d like to upgrade their current subscription with you.
In this moment, the customer service representative would connect this customer to the appropriate account manager or sales team representative.
Product Qualified Leads
Product Qualified Leads are the contacts who have physically used your product(s) and taken actions that show you a strong level of interest in becoming a paying customer.
These types of leads can be easily accessed by companies offering an experiential or digital product trial, such as a 14 day free trial of your software or a 10 day VIP pass to your discounts area on your website.
An example of a Product Qualified Lead could be a customer who uses the free version of your product but has frequently been asking about the features that are only available upon payment.
The Aims of Lead Generation in Digital Marketing
Lead Generation can be broken down into basic sets of marketing activities that correspond with the customer’s buying journey, with the aim to;
- Generate traffic to the business’s website
- Covert those website visitors into leads
- Convert the leads into customers.
You can generate leads from your digital marketing in many ways.
This might be through contact forms, someone seeing your logo, hearing you’ve done good business via referral feedback and social media mentions, or subscribing to your newsletter.
Lead Generation Marketing
To get traffic and generate leads, you can use various channels to promote your landing page(s).
Lead generation marketing is the front-end of this process.
Let’s go into detail about this factors and also touch on a few other considerations.
Writing Content
Including CTAs in your content is a great way to lead users toward your landing page.
Typically, you create content that provides visitors with useful free information and include CTAs throughout the article.
Maximize your audience’s delight with your content to improve their likelihood of clicking on your call-to-action and moving onto the next part of your landing page.
Email Marketing
You can use email campaigns to contact your known contacts and offer them something of interest.
Sending email campaigns is a good way to contact people who already know you and are interested in what you have to offer.
You’ll want to use calls-to-action that hook your audience, so consider using compelling copy and eye-catching designs on your CTA buttons.
Video Marketing
It’s no secret that there is a massive content clutter out there. It gets harder to outmanoeuvre those who are already big names. Video marketing can help you to stand out and showcase your calibre.
“By 2020, online videos will make up more than 80% of all consumer in-ternet traffic (85% in the US)” – Cisco
Videos convey more in less time. In a state of dynamic social media al-gorithms, video content gets the highest social reach.
A video ignites emotions and triggers action. Video content helps you to befriend your audience. It enables you to come across as a trustworthy brand.
“59% of executives say they would rather watch a video than reading text.” – Wordstream
Videos add a human touch to business communication. You can create a variety of educational videos to add value to your potential customers.
You could even create a gated online course (a video series) and have your prospects access it in lieu of their contact details.
Not sure how to start creating video content? With the availability of free and cost-effective tools, you can:
- Start creating live-action video using your smartphone
- Create animated explainer videos using cloud-based tools
Video marketing may seem too far-fetched but it’s not. You can quickly create some quality videos and get yourself in the fast lane.
Website Tools
The good old website gives you ample opportunities to get new pro-spects into the sales pipeline. eBooks, reports, and free templates work as awesome giveaways for prospective customers.
Source: Click Every Media
A newsletter subscription is the bread and butter for building an opt-in mailing list. Another terrific way to engage your audience is through in-teractive content pieces such as quizzes, polls, and interactive in-fographics.
A fantastic hack to lure prospective clients is to provide them with free website grading and auditing services.
A quicker and easier alternative is to embed a third party SEO auditing tool and start collecting leads right away. A website is at the centre of all your online marketing. You must make the most of it to connect with potential customers.
Paid Campaigns
“If you build it… you may still need Google AdWords.” – Jennifer Mes-enbrink
Running a paid campaign is a stellar strategy to get some quick leads. You can start with ad platforms such as Google, Twitter, LinkedIn, and YouTube. These are better suited for reaching out to a B2B audience. You can even try paid ads on Reddit and Quora.
“Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option.” – Marketing Charts
You should not forget to optimize your campaign landing pages for collecting leads.
Here are some ways to make your ad campaigns more exciting:
- Promote introductory and educational videos on YouTube.
- Create landing pages for your eBooks and promote these through paid campaigns on LinkedIn and Google.
You must, however, be careful as ad fraud is quite rampant these days. Many a time all a paid campaign will fetch you is ‘bot traffic’.
According to a study conducted by market research firm Juniper, online advertisers stand to lose a whopping $19 billion to ad fraud in 2018 alone.
To avoid ad fraud, you must delve deeper into campaign metrics such as:
● Traffic sources
● Geographical location
● Ads served
● IP addresses
● Conversion rates
You can make use of AI tools such as Albert and Pathmatics to target specific user-preferences and improve the performance of your paid ads.
Paid ads can help you get those shorter-term leads and provide a much needed support to your branding efforts.
Awards
Getting an appreciation for your work is a big motivating factor for you and your team. Besides fame, awards can fetch you publicity that converts into long-term leads. Some of the popular digital marketing awards include AVA Digital Awards, Internationalist Awards for Innovative Digital Solutions, and The Webby Awards.
There are quite a few others for specific agency types. You can create a section on your site that showcases the awards your agency has won.
Source: TRIMM
Agency awards don’t just make you proud, they get you sales as well.
How Does Lead Generation Work?
In most cases, lead generation is a process that operates within the framework of a defined funnel. For agencies, this involves several core elements: getting traffic to your website (acquisition), or lead capture, and then convincing that traffic to give you their contact information (engagement).
Of course, there are numerous ways to attract traffic, such as:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social media
- Display Ads
- Offline events
- And more
There are also plenty of ways to get somebody’s contact information, too, although you will need to offer something in return. This compensation of users for their personal information is called a lead magnet and can take the form of:
- Surveys
- Quizzes
- Free trials
- Webinars and podcasts
- Landing pages
- Discounts
- Services (such as a free audit, review, or quote)
Once you have used one of these (or other) approaches to secure the visitor’s contact information, you can then move them to the next stage of the funnel — lead scoring. As you grow and the number of prospects increases, you can automate this part of the process.
If your lead scores high enough, it can then be deemed a marketing qualified lead (MQL). This means the person is interested enough to have engaged with your marketing processes but is not quite ready to buy. At this point, the lead will be passed onto your sales team and nurtured through the remainder of the funnel to eventually become a paying customer.
Conclusion
Without a doubt lead generation can bring great success to your B2B marketing agency and business. One of the main advantages of digital marketing for businesses is the ability to generate traffic which leads to more leads that can be converted into customers. Also, it’s important to note that digital marketing is more than just SEO. It may include SEO, PPC, Social Media Marketing, traditional content marketing and much, much more.
Lead generation is an end-to-end process of generating and nurturing leads to grow your business. There are many other terms used in this process like appointment setting, lead nurturing, lead analytics etc., that work together to convert your potential prospects into actual customers. If you are considering a lead generation agency for your b2b marketing campaign, it is a good idea to know about the process first. This article answers all your questions about b2b lead generation and what role a good b2b lead generation agency plays in it.