Sending emails out to potential customers can often be challenging for new businesses. For example, it can be hard to find the time needed to build email lists and send out mass emails. Good thing you came across this article. Below, we have listed down categories of lead generating tools broken down by individual job types in a non-bias way, including the pros and cons so that you can make an informed decision on which tool is right for your business and requires the least amount of effort.
Lead generation email tools are very useful tools and they play an important role in the process of lead generation. Without these tools, it would be difficult to generate leads. The focus of this article is to exploring best features of some popular lead generation tools.
One of the best ways to grow your business, attract new clients, and make more sales Online is by using lead generation email marketing tools. Some people would have you believe that the only effective way to get leads is to outspend all the other businesses. This is NOT true! You can generate high-quality leads for your business without spending a lot of money on advertising and yet still grow your business and make more sales online.
Generating leads on the internet is one of the most critical aspects of your business success. Finding the right tool to get it done can be a nightmare. However, if you research and read this article, you’ll learn what the best lead generation tools are to use in your business immediately.
What are lead generation tools?
Lead generation tools refer to any online or offline tool which you can use to generate more leads for your business. The majority of these tools are online and many of them are free, although some of them are paid.
Let’s discuss a few different types of lead generation tools at your disposal (plus examples of each).
Instapage
Best For: Building landing pages, A/B testing, CX personalization, AdMaps
Suitable For: Small to big companies
Integrations: Yes
Instapage is one of the best landing page platforms to design dynamic landing pages for targeted lead generation. It also lets you A/B test the pages to optimize them for conversions. You get over six services in one place, including landing page creation, experimentation, personalization, collaboration, AdMaps, and page speed, making it a perfect sales lead generator.
Features that places Instapage among best lead generation tools:
- Design mobile responsive landing pages without writing any code.
- Create personalized landing pages for your marketing ads to bring perfect leads.
- Provides tools like A/B testing, heatmaps, multivariate testing, and in-depth analytics to optimize the landing pages.
- Use the Thor Render to test and improve page load speed.
- Integrate with 100+ workspace apps to manage data flows.
Pros
- Supports dynamic content for the landing page based on the clicked ad. It helps to target different leads using the same page.
- The page speed is very fast as compared to other similar platforms.
- Track the performance of your ad campaigns.
Cons
- The dynamic content feature is awesome. But it can be improved to change content based on other factors like location or user behavior.
Price: Starts at $199 per month billed annually
Leadpages
Best For: Website & landing page builder, pop-ups, sticky bars
Suitable For: Small to medium businesses
Integrations: Yes
Leadpages offers a plethora of tools for SMEs to design and deploy landing pages as primary lead generators. Plus, you can create beautiful, fully functional websites without writing a single piece of code in half the time compared to WordPress.
With optimized templates, A/B testing capabilities, and other CRO features, Leadpages sits high among leading CRO and sales lead tools.
What makes Leadpages a popular lead generation tool?
- Mobile-responsive landing page templates are with beautiful designs.
- Create fast websites that deliver 30% higher performance.
- Provides pop-up forms to boost conversion and capture new leads by targeting visitors’ actions.
- Show product updates & new deals with non-intrusive alert bars to improve engagement.
- In-depth analytics dashboard to monitor the performance of your website and landing pages.
- Offers built-in SEO optimization toolkit.
- Integrates with over 50 tools.
Pros
- Affordable pricing than peers.
- The drag-&-drop editor comes in handy to build landing pages and websites quickly.
- 200+ templates to choose from, making it easier for anybody to create beautiful pages.
Cons
- You cannot make significant customizations to the standard templates.
Price: Starts from $37 per month for the standard subscription
ClickFunnels
Best For: Creating landing pages, affiliate programs, sales funnels
Suitable For: Small to big businesses
Integrations: Yes
With ClickFunnels, you can design new websites, landing pages, membership pages, opt-in pages, squeeze pages, and much more. It’s the perfect sales funnel creator to set up a lead generation system and bring more prospects into your sales funnel.
Here’s why we consider one of the best lead generation tools:
- Use the drag-&-drop editor to create a website, landing pages, sales funnels, lead capture forms, and more.
- Provides 40+ pre-built templates to create sales funnels without any coding.
- Integrate payment gateways into your sales funnels and web pages to promote conversions.
- Use mail automation to capture bulk leads and send targeted messages to the prospects via mail, text, and social.
- Offers an inbuilt affiliate program manager to draw more leads into your sales funnels.
- Track the funnel performance like click-throughs, conversions, opt-ins, and visitors directly from the dashboard.
Pros
- Easy to set up and use.
- You can accept the payment directly on the sale funnels without redirecting the visitors.
Cons
- Essential features like autoresponder and Actionetics are available only in higher-tier plans.
Price: Contact for price
MailChimp
Pricing: Free, paid plans start at $9.99/month
Rating: 4.5/5 stars on GetApp (Based on 2295 reviews)
MailChimp is one of the most popular and easiest-to-use email marketing platforms out today. One of its best features is its intuitive, easy-to-use drag-and-drop email builder. MailChimp also offers email automation. The platform can be used for free to store up to 2,000 email contacts and send out 12,000 emails/month. After that, paid plans start at $14/month.
ActiveCampaign
Pricing: Paid plans start at $9/month
Rating: 4.5/5 stars on GetApp (Based on 76 reviews)
ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.
They also offer additional tools in their marketing suite, including landing page templates, segmenting, Facebook custom audiences, contact scoring, SMS marketing, and more.
SendinBlue
Pricing: Free, paid plans start at $25/month
Rating: 4.5/5 stars on GetApp (Based on 119 reviews)
SendinBlue is one of the more affordable options for email marketing with their paid plans starting at only $25/month. This plan allows you to send up to 10,000 emails a month. All of SendinBlue’s plans allow for unlimited email contact storage.
HubSpot
There are a lot of pieces within a lead generation campaign. With HubSpot, you can manage most of the processes in a single platform. For instance, you can create and schedule blog posts, attach and automate social profiles. It also helps with driving organic traffic by improving your SEO campaigns.
It’s an all-in-one solution designed for inbound marketing. The platform comes with valuable insights to measure and improve your campaigns. Some of its features include landing pages, ad management, conversational bots, forms, and live chat.
And best of all, it’s free to get started. It comes with a pay-as-you-grow model to make it more affordable for startups and small businesses. Once you’re ready to start paying, $45/mo or $540/yr.
Drift
Speaking to your website visitors in real-time drives engagement and potential conversions. This is possible using Drift’s live chat tool. It’s ideal, especially with the rise of conversational marketing. But it doesn’t just enable you to communicate with leads in real-time.
It also offers a calendar scheduling feature to book calls and meetings with prospects. The platform also enhances account-based marketing by aligning sales and marketing data. This helps build personalized conversations for different groups.
There’s also Drift Video, which empowers you to start conversations using visual content. In other words, there are plenty of ways to use this platform to enhance your lead-generating efforts.
You can test it out by requesting a demo. Then plans start at $400/mo for the Pro and $1,500/mo for more advanced automation features.
Leadfeeder
Collecting data about prospects helps with decision-making for lead generation campaigns. With Leadfeeder, you’re getting more than just first-party information from prospective customers. You’re also seeing which companies are visiting your site.
Imagine learning about a potential new market to target after seeing several companies from an industry you’re not focused on. You can take this data and apply it to your ABM campaigns and outreach efforts.
Leedfeeder does this by connecting with your Google Analytics account. After installing it, you’ll have access to insights about industries, employee count, contact details, and behavioral data. This includes which sites a visitor views and the source of all your traffic.
There’s a free version of this tool you can sign up for. But the data is limited to showing only the last three days’ worth of leads. You can upgrade to Premium for $63/mo. It comes with a two-week free trial to determine if it’s right for you before committing.
Mailshake
Best For: Email outreach, cold mails
Suited For: Small to big businesses
Integrations: Yes
Mailshake is one of the most effective tools for mail outreach and lead generation. It offers a plethora of personalization and targeting options for your cold mail campaigns.
How Does Mailshake Help in Generating Leads?
- Send bulk emails to your contact list, generate new leads from replies, nurture them using drip mail campaigns, and convert them to your customers using Mailshake.
- Provides a single dashboard view to manage your entire marketing campaign from one screen.
- Other features include ready-made email templates, personalization options, alerts, an inbuilt phone dialer, automated lead status management, and mail status monitoring.
- Easily integrate with other CRM tools, such as Slack, Hubspot, Salesforce, and much more.
Pros
- Supports automated email follow-ups and pausing sequences based on the recipients’ actions.
- A/B test your email campaigns from the same tool.
- Inbuilt lead management eliminates using a separate tool to track lead acquisition.
Cons
- The pricing is based on the number of users, making the tool a little expensive.
- The campaign analytics can be improved to show more information and details.
Price: Starts at $59/month
What is email marketing lead generation?
Email lead generation is a means of collecting leads through the use of an email opt-in form. It’s all about gathering information on potential customers, such as their name and email address.
But, an email lead generation strategy does not end with the lead capture form. It also involves strategically nurturing leads to ultimately transform them into customers.
Conclusion
Lead generation is the first phase of a sales funnel, which means lead generation tools are the first tools you should be implementing if you’ve just newly started an online business and have no existing websites or products. In fact, you don’t even need to have an online business, but having a business will allow you to make sure the lead generation strategy you select satisfies your specific objective.
With the early bird catches the worm if you are active on your own time on the internet, it’s going to be a bit harder to catch people that way. The best way to catch people is to send them an email. Here’s my review of products that help you generate and manage leads. These tools have helped me generate hundreds of thousands of leads using the latest marketing techniques and email automation.