INTRODUCTION
Lead generation for software sales is one of the most important stages in the process as you enter into a new territory. It is not a linear process but one that changes as you become more familiar with your industry and target market. So, how do you know what it really takes to generate leads to increase your software sales? In this article, I will share the tips I have learned from my own experience working with lead generation for software sales.
Lead generation website is a popular method to promote your product, service or business for lead safari where you can generate leads for your business. I am going to discuss how to generate quality leads for software sales in this article.
- marketing data will become more valuable in planning future campaigns.
- Boost Sales: More leads means more potential for revenue.
At the end of the day, lead generation is one of the most important marketing goals any company can have.
So, how can you start generating leads from your website?
Let’s dive into our expert tips.
How to Generate Leads for Software Sales
1. Use Optin Campaigns to Grow Your Email List
First, you should create optin campaigns to grow your email list.
Chances are that you’ve seen quite a few different kinds of optin campaigns, like popups, floating bars, scroll boxes, and more.
The end goal of an optin campaign is to collect the contact information of people visiting your website.
But how do you add optin campaigns to your website, especially if you’re pressed for time?
The fastest and easiest solution is using OptinMonster:
OptinMonster is hands down the best tool to generate leads. It allows you to easily build optin campaigns to collect leads and grow your email list.
Within minutes, you can add high-converting campaigns that fit your brand and start growing your list to catapult your software sales.
Adding an optin campaign with OptinMonster starts with selecting one of the beautiful 50+ pre-built templates:
Once you’ve found the right design, it’s time to customize it for your business and message.
Luckily, OptinMonster’s drag and drop editor makes it simple.
To change your campaign’s text, it’s as simple as a few clicks with the inline editor.
With the inline editor, you take full control over the entire look of your campaign, down to the font, colors, and spacing.
But what if the feature you want isn’t on the template? That’s not a problem. And no, you don’t need to have any design or coding experience to add whatever you may need.
New features can be added with a drag and a drop:
The drag and drop boxes feature lets you add different functions to your popups like:
- Images
- Videos
- Chatbots
- Custom HTML
- And more…
Now that the campaign is designed, it’s time to move on to the most important step of using popups for lead generation: getting the message in front of the right people.
To do that, you’ll need OptinMonster’s powerful and effective targeting rules. They will let you decide when, where, and to whom your campaign displays.
Some of the more popular targeting rules in OptinMonster are:
- Exit Intent® Technology: Display campaigns as users are actively leaving your website.
- OnSite Follow-Up Campaigns®: Show fresh campaigns to returning visitors to avoid “popup fatigue.”
- Geolocation: Present offers to your site’s traffic depending on where they’re physically located.
Of course, these are just a small sampling of rules. There are many others so you can customize your users’ experience.
But now you may be wondering, “Do optin campaigns actually work?”
OptinMonster is the list-building tool that allowed AtHoc to rocket to a 141% increase of sales qualified leads.
It’s also how RocketBots increased their list by 680% by using onsite retargeting rules.
You can have the same success by clicking below and starting your 100% risk-free trial today:Get Started With OptinMonster Today!BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
2. Create Landing Pages
If you aren’t using landing pages to generate leads for software sales, you should start adding them immediately.
But why would you need landing pages when you already have a website?
Landing pages provide BETTER results for lead generation.
When you build your website, it’s there to meet many goals. However, landing pages are designed around a singular purpose.
Whether it’s to launch a presale for new software, grow a mailing list, or advertise a learning course for your products, you can use landing pages to focus on that specific goal.
On landing pages, your call to action (CTA) is very specific. This gets your visitors to focus on one singular message, meaning they are more likely to take action.
To get started, we recommend signing up for a tool like SeedProd if you are using WordPress:
SeedProd is the #1 landing page builder for WordPress. It gives you the ability to easily create high converting and professional-looking landing pages in a matter of minutes.
SeedProd comes with over 150 landing page templates, so you can create landing pages for whatever action you want your visitors to take.
The builder comes loaded with all the technology you need to create the ultimate landing page. It is especially usual to help you generate leads for software sales with blocks like:
- Optin Forms
- Videos
- Contact Forms
- Testimonials
- And more…
If you use WooCommerce for your software sales, SeedProd has blocks for that, too.
Even better is that it integrates with other popular tools to bring even more functionality to your landing pages.
SeedProd also protects you from spam, bots, and fraudulent leads with ReCaptcha, making sure you only get highly qualified leads.
If you’d like to get started creating landing pages for your site, get started with SeedProd today!
3. Create Forms to Collect Leads
So, you have the optin campaigns and landing pages all set to go.
But, how can you take your efforts to capture leads to the next level?
Forms will help your visitors easily share their information with you, sign up for newsletters, register for webinars, and more.
If you are using WordPress, WPForms is your best choice for adding forms to your site FAST:
With WPForms, you can create and add beautiful and functional forms to your site in no time.
You can choose from their 300+ pre-built form templates to get the right form on your site right away.
Not only is it mobile-friendly and completely customizable, but it’s easy to embed on your website.
While forms are more limited in targeting rules than OptinMonster’s popups, they are still a great and reliable way to generate leads.
Plus, there’s NO coding involved, so you don’t need any “tech skills” to start using this plugin right away.
Get started with WPForms today!
4. Maximize Social Proof to Build Trust
No matter how many forms or other methods of lead generation you have on your site, you won’t get anyone to fill them out if they don’t trust you.
But how can you get new visitors to trust your website so they’ll return for future purchases?
The answer is social proof.
Social proof presents visual credibility to your users as your site gets more engagement.
When visitors see people are visiting and buying from your website, that helps build a solid foundation of trust.
Once you build that trust, visitors will be more willing to part with their information, helping you generate more leads.
You can show social proof in many ways, such as:
- Testimonials
- Reviews
- Live sales notifications
- And much more…
But how can you add real social proof to your website?
TrustPulse is the best option for displaying social proof to help you generate more leads from your site.
By using TrustPulse, you can display social proof notifications like:
- Recent Activity: Show a live stream of website activities like purchases, registrations, signups, and more.
- On-Fire: Display the number of people taking action on your website in a given period.
- Visitor Analytics: Highlight active interest by showing actual page visits over time.
- Action Message: Display a single static notification to help drive visitors to take action OR highlight valuable information.
With its simplistic and easy-to-use editor, TrustPulse gives you full control over the look, style, and message behind your social proof notifications.
You’ve likely seen these types of notifications in the past, too. They look something like this:
But you might be wondering, “Do these types of social proof messages actually work?”
TrustPulse has been proven to boost sales instantly by up to 15%.
Are you ready to see those results for yourself? Check out TrustPulse today!
5. Connect With Push Notifications
No matter how many optin forms you have or how much someone trusts you, sometimes they just won’t hand over their email address.
Did you know you can still generate leads even without getting someone’s contact information? That sounds crazy, right?
Well, push notifications help you do just that.
Push notifications are still a very popular marketing strategy as they give you instant and direct access to your visitors.
Plus, they tend to have higher engagement rates since users don’t have to give out their personal information to sign up.
So, how do you get this kind of access?
PushEngage is the best tool to help you generate leads by using push alerts for your site.
PushEngage makes creating push notifications super easy. Companies use them for many different announcements like new software releases, reminders about abandoned carts, new blog posts, and more.
Plus, with just a few clicks, you can:
- Schedule notifications
- Segment your audience for more personalized messaging
- Create cart abandonment “drip” series
- Automate a subscriber’s customer journey
- And much more…
Another benefit?
Push alerts are instantly delivered right to the browser of your subscribers. So if they happen to be offline, they will see it once they reconnect.
Start using the power of push notifications and sign up with PushEngage today!
6. Use Analytics to Understand Your Audience
As a SaaS business owner, you probably ask yourself a million questions on a daily basis, like:
- How good is your website performing?
- How long are people staying on your website?
- Which pages are the most and least popular?
- What kind of audience are you attracting?
These are all questions that you should be answering as you continue to work on and update your website.
If you don’t know the answer to these, then you’re simply shooting an arrow into the world’s largest and darkest room, hoping to hit a target you can’t see.
If you miss the target, then you aren’t going to generate leads.
So, let’s shine a light on this and help you further optimize your website to find out what does and doesn’t work for your audience.
For those on WordPress, you’ll want to check out MonsterInsights:
MonsterInsights is the best Google Analytics tool for WordPress.
With MonsterInsights, you’ll gain priceless insights into your audience like:
- Demographics
- Popular posts and pages
- Bounce times
- Devices they use to access your site
- And much more…
This real-time data will help you optimize your marketing and sales strategies as you work to generate more leads for software sales.
To make your life easier, all of the MonsterInsights data will be right in your WordPress dashboard. That gives you a centralized spot to look at your analytics report without needing to navigate to a separate website.
MonsterInsights tracks over 100 data points like page views, new vs returning users, top download links, top landing pages, and much more.
Any custom reports you build with Google Analytics can also be read at a glance with MonsterInsights.
Get started with MonsterInsight’s 100% no-risk guarantee today!
7. Qualify and Connect With Visitors Via Live Chat
It’s inevitable that when you’re trying to generate leads for software sales that people are going to have questions.
They want easy access to the answers without having to search through a FAQ page or searching for a phone number or email address.
So, how do you give them the access they need?
The answer is easy: Live chat.
Live chat gives your customers access to the information they need in a way that they like. Many people actually want this kind of access more than you’d probably think.
And if you don’t offer that, there’s a high chance that they will move to a competitor that does.
LiveChat is just one of several different chat plugins that give your customers the access that they crave.
With LiveChat, you’ll get a host of features that allows you to run a successful live chat service on your site.
This includes things like:
- Message sneak-peek
- Targeted messages
- Notifications
- File sharing
- Chat reports
- Ticketing forms
- And more…
And don’t worry. You can customize the chat widgets to match your brand. Plus, analytics will let you monitor just how successful your live chat is.
Learn more about LiveChat today!
8. Optimize Your Site For Search Engines
OK, your site is getting closer to being able to generate leads for software sales.
Now, let’s it noticed.
If you don’t optimize your site for search engines, there is a high chance that people won’t find your offers.
It doesn’t matter how amazing your software is or how beautifully designed your site looks. If potential customers can’t find you, then you will have a more difficult time selling it.
You need SEO in your corner.
SEO (Search Engine Optimization) is the practice of modifying your web pages to rank higher on search engines like Google.
Basically, if your site is SEO-friendly, you will see higher free organic traffic coming into your site.
And if you’re on WordPress, there are several different plugins to help with SEO. We recommend All-in-One SEO (AIOSEO):
All-in-One SEO (AIOSEO) is the perfect WordPress plugin to get your site on the search engine’s radar.
To get started, you just need to tell AIOSEO what keywords you are targeting. It will then give you actionable insights to help you start attracting more traffic and generating more leads.
Also, AIOSEO comes with an SEO checklist to help you fully optimize your website settings to maximize your rankings.
If you aren’t an SEO (search engine optimization) expert, AIOSEO walks you through the process.
Are you ready to improve your search ranking? Get started with AIOSEO today!
9. Offer Webinars
Now that your website is starting to generate more leads and pulling in more organic search traffic, let’s get some more interest drummed up for your software.
One great way to do that is by offering webinars.
A webinar (short for “online seminar”) is a popular way to generate leads, especially for software and different services.
Most webinars provide free, valuable information to the viewers in the hopes that they will purchase whatever is being shown.
At the very least, it will connect you with people that are interested in your software or company.
And that’s all for today! These have been 9 lead generation strategies for software sales.
You can use several of the tools listed above to market, collect registrations, and hold your webinar. But the BEST place to start is, without a doubt, OptinMonster
CONCLUSION
Lead generation is not hard. But it does require you to stop giving away your best information for free. Software sales don’t work like they used to. You need to have a strong lead generation strategy that builds anticipation while getting your business in the minds of your ideal customers.
Not all software companies are the same. What makes one company drop into your sales funnel more than another? At MyClientBase, we have been helping software companies with their lead generation efforts for years and I wanted to share some of the tips that we’ve learned along the way. I’ll assume you already understand how lead generation works and focus on what you can do to better your results.