Real estate lead generation is a very critical aspect to any real estate investor’s business. When you are just starting out in the world of investing you must have heard many times that the most important thing you have to have is quality deals and leads. In this article, we will discuss several great ways on how to get those leads that you so badly need.
If you are a real estate agent and not using a lead generation system, you should be. For those of you who have never heard of it, a lead generation service is a web based software suite that helps real estate agents manage and process leads they receive from potential clients. This type of program is generally subscription-based, meaning you pay them a monthly fee and in exchange they provide you with all the tools necessary to easily manage leads.
Learn how to generate leads in real estate as a new agent. What are some lead generation programs to try? What companies can you use to get free leads? How do real estate lead generation companies offer leads? Learn all of this and more!
If you’re new to real estate, then you’ll agree that lead generation is a steep mountain to climb. But there are hundreds of ways to get leads, and to send those leads through your pipeline. Agents who have an online presence and blog on their website or even just share information and pictures about their favorite restaurants have a great advantage over other agents in the area. Plenty of agents out there are using none of these methods. They’re not earning as much as they should and they haven’t made as many deals at this point in their career – because they’ve been content in focusing solely on “the grind” and not using other people’s success as inspiration for their own.
How Market Leader Generates Real Estate Leads
Market Leader pricing starts at $119 per month, plus $20-$30 per lead, depending on your ZIP code.
To generate real estate leads, Market Leader takes the ad agency approach (similar to BoldLeads), placing targeted ads in places your prospects are already spending their time (Facebook, Google, and so on). These ads direct prospects to Market Leader’s landing page HouseValues.com (for seller leads) or a personally branded, IDX search-enabled site (for buyer leads).
Once a lead gives their information, it’s automatically populated in the Market Leader customer relationship management (CRM) system (or wherever you’d like it to go), and then you take over with nurturing and conversion.
REDX
REDX is our best-priced option because of its a la carte pricing with no setup fees, which allows you to pay for what you want and nothing more. Its monthly prices are reasonable and you can combine leads for a more robust prospecting campaign. It was founded in Utah in 2003 as a solution for providing expired leads to real estate agents and has since been used by over 50,000 agents in both the U.S. and Canada. REDX provides lead data to agents for prospecting. It’s specific to the real estate industry and uses aggregate data from public records to source leads. Every lead that they provide includes contact information.
REDX focuses primarily on seller leads and includes pre-foreclosures, expired listings, for sale by owners, for rent by owners (FRBO), hard-to-find contact information for homeowners, and its Power Dialer feature, which helps you contact more sellers quickly. It offers online training, tutorials, and unlimited customer support.
REDX features include:
- Multiple types of real estate seller leads including expireds
- Geo-focused leads
- Full range of training and support
- Prospecting platform
- Help with lead conversions and lead management systems
- Leads are verified against active listings and the Do Not Call list
- Scripts built into the system
Agents can start using REDX right away by contacting customer support and watching tutorial videos for additional help. Pricing varies depending on the lead source. For example, for sale by owner (FSBO) and pre-foreclosure leads are $39.99 per month, GeoLeads are $49.99 per month, expired leads are $59.99 per month, and FRBOs are $79.99 per month. You can add the Power Dialer for $99.99 per month. There aren’t many reviews out there, but the ones that exist are positive and highlight that the expired leads are current and updated.
Market Leader
Market Leader is our top choice for real estate lead generation companies because it offers robust features, offers buyer and seller leads from multiple sources, and can be set up easily. The company was founded in 1999 in Bellevue, Washington, and it helps over 250,000 customers with leads, education, and customer support. Industry leaders such as EXIT Realty, Better Homes and Gardens, and Re/Max all use Market Leader.
Market Leader offers a guaranteed number of exclusive leads each month and it never sells the same lead twice, so you won’t be competing with another agent for the lead. Market Leader sells leads from its site Housevalues.com, which attracts prospective sellers when they’re trying to value their homes. A second source is Leads Direct, which is a pay-per-click advertising campaign targetted at consumers who are looking for home listings.
Market Leader offers the following features:
- Both buyer and seller leads
- Marketing automation
- Customizable website
- Mobile app
- Integration with Market Leader systems
- Customer relationship management (CRM)
Getting started with Market Leader is easy. All you have to do is create a profile, customize alerts, and add and organize your contacts. The company’s pricing varies based on how many leads you sign up for. Normally, you’ll pay a cost per lead and a monthly fee for other services such as CRM.
The company has also introduced its Market Leader Professional, which includes a fully integrated lead capture website, CRM, and marketing center to seamlessly engage and manage leads. With this service, you can capture powerful insights in the CRM when visitors register on your website and leverage automated marketing to send relevant listings.
Overall, Market Leader has positive reviews; agents like the platform’s exclusive leads and report that the service is easy to use and helped them grow their business. However, there are also some common complaints about the company, including that leads aren’t always reliable and customer service is sometimes not helpful.
BoldLeads
Bold Leads is based in Chandler, Arizona and is active in supporting their local community. It has helped 6,000 real estate agents across the U.S. and Canada. The company offers a vast array of features for producing great buyer and seller leads, which is why we named it our runner-up. It also offers comprehensive customer support and training, so you can get to know the system and get up and running quickly.
Bold Leads only provides exclusive leads to agents. It places ad campaigns on platforms such as Google and Facebook and then draws customers who click on the ads to customized real estate websites where they provide their contact information, which then gets sent to the agent in that area. You can contact and organize your new leads from the built-in CRM.
Bold Leads features include:
- Buyer and seller leads
- Automated follow-ups
- Software coaching, like video training
- An all-in-one platform with its own CRM
- Text concierge and email templates
- Lead engagement indicator tools
Bold Lead offers customer support, training, and coaching, as well as videos to get you up and running, learn how to accept and manage leads, and become familiar with the platform. In addition to a monthly budget for purchasing leads, expect to spend more for market reports and other features. Generally, reviews indicate that customers are satisfied with the company and like its lead system. However, some customers said it’s difficult to cancel and found some of the buyer leads to be poor quality.
LeadPost
Are you already driving traffic to your website and you want to convert more of that traffic into real estate leads? If so, LeadPost’s website visitor identification platform might be the tool you need.
Visitor identification software allows you to see who’s visiting your website (even if they don’t fill out a form) and to capture their contact information. Then, it can deliver that data to your CRM or you can access it within the platform.
It’s easy to set up. You just place a short line of code on your website and the platform identifies and captures leads, which it then forwards to your CRM or marketing platform.
Here are a few features that make LeadPost a great real estate agent tool:
- Advanced filtering and suppression lists, so you only capture new leads that interest you
- Built-in direct mail retargeting, so you can send website visitors a postcard even if they don’t convert
- A remarketing platform so you can advertise to your visitors on Facebook and other ad networks
- Additional data like phone numbers, household income range, homeowner status, length of residence range, and net worth range
The platform has no monthly service fees, no minimum spend, and no contracts. You get 100 free leads when you sign up, so it’s easy to find out if it’s right for you. If you decide to continue, the price per captured lead is $0.24, and you can control your spending in real-time with its budget control feature.
Zillow Premier Agent
Zillow is the most popular real estate listings website in the US. That sets its Zillow Premier Agent plan apart from other real estate agent tools on this list, as it sources all leads (mostly buyers) from Zillow listings. With Zillow Premier Agent, your contact information gets displayed on listings in your area, and there’s also a Live Connection feature that puts buyers and agents in immediately.
How much Zillow leads[1] generally start in the $20 range, but may cost over $100 depending on factors like the average property value in your area and the number of other agents competing for the same listings. The minimum budget you can get started with hovers around $250, which includes access Zillow’s CRM.
SharpSpring
SharpSpring is lead generator software offering a fully rebrandable platform, behavioural email automation, website tracking, and in-built CRM system, among others. SharpSpring offers easy to convert and highly attractive landing page templates.
Highlights:
- Includes in-built call tracking for connecting with offline leads
- Automation is simple to implement
- Zero long-term contracts
- Dashboard provides all you need to run the tool
- Excellent customer support
Cons:
- Social publishing such as SEO or social recommendations unavailable
- Progressive profiling feature absent
- Currently lacks a forward/back navigation button
- No visual work-flow builder
Do any real estate brokerages provide leads?
Yes, there are some brokerages that will provide you with leads, but that is a decision made on an office-by-office basis. Remember though, those leads aren’t free (even if you don’t pay anything upfront for them). Offices that provide real estate leads for agents often require higher splits and caps, as well as monthly desk fees.
Conclusion
Generating leads in real estate is one of the biggest struggles for new agents. In this video, I discuss the different companies that are out there to help you generate leads and pick my top favorites. These companies have been around for a while and would love to help you grow your business by generating more leads.
Real estate is a highly competitive industry, filled with companies that are trying to get the edge on each other. What helps them do this? Lead generation. While there are many aspects of the industry that are competitive, that doesn’t mean there aren’t an equal amount of businesses bringing their A game when it comes to lead generation.