As a salesperson, you can no longer be reactive when it comes to prospecting. You need to be pro-active and try to find the potential client and connect before they contact you. With so many emails out there, you have to have a way to filter and sort through them in order to pinpoint the most promising leads. Lead Generation Software Define
Before you go out and invest in a lead generation software package, it is important to understand what lead generation software does for your business. This guide will help you gain a better understanding of how the software functions and whether or not that piece of technology is right for your business needs.
While generating leads for your business is primarily about marketing and selling, there are some great tools out there that can help you do this in a more streamlined fashion. Lead generation software define is a service intended to allow you to easily manage the process once a potential customer has expressed interest.
Here’s a list of some lead generation software you can use to get more customers and improve your business. You don’t have to pay anything to use any of these tools, and they are all free.
What Is Lead Generation Software?
In the old days, B2B salespeople generated leads by making cold calls or sending sales letters; B2C companies generated leads by advertising on TV, on the radio and in print publications. Today, however, lead generation has moved to the web, since most searches for products and services begin online. That’s where lead generation software comes in.
Lead generation software automates the process of attracting leads online and gathering information about them so you can stay in contact. Some programs integrate with your existing CRM program; others incorporate their own lead nurturing tools.
OnePageCRM
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.
This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.
Key Features:
- Email management features, so you keep everything in one place
- Lead Clipper feature grabs leads from any website with one click
- Drag and drop sales pipeline management
- Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more
Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.
Salesforce
Salesforce is among the world’s top sales and lead management software that focuses on the work smarter, not harder mantra.
With tools to help you manage sales leads, customers, sales teams, and more, Salesforce is a perfect sales lead generation tool.
Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Key Features:
- Separate tools specific to your industry to give you an edge over your competition
- Support functions like a customized help center, chatbots, and field service tracking
- Guided setup to get you on the platform in minutes
- Multi-device support so you can work your business on the go
Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.
HubSpot Sales
While we already talked about HubSpot earlier on in this post, we need to highlight their Sales Hub in particular.
Sales is part of HubSpot’s suite of tools for small businesses. It helps you save time on generating new sales leads with a sales CRM, engagement tools, quote functionality, and more.
HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.
Key Features:
- Integration with over 940 tools in the HubSpot App Marketplace
- Meeting scheduler keeps your calendar organized
- Live chat to easily connect with your leads
- Free plan to get you started
Pricing: HubSpot Sales has a free plan with some limited functions. Paid plans start at $45/month for their Starter plan, $450/month for their Professional program, and $1,200/month for their Enterprise plan.
LinkedIn Sales Navigator
To the surprise of no one, professional networking site LinkedIn has vast amounts of company information in its databases. You can gain access to that info via LinkedIn Sales Navigator.
This lead generation and sales tool gives you the necessary knowledge to reach and engage the right people.
LinkedIn Sales Navigator also provides advanced lead searches, recommendations, CRM integrations, and sales updates.
Key Features:
- LinkedIn InMail Messages access
- Access to LinkedIn subscription features like Job Seeker and LinkedIn Learning access
- Customized lead suggestions
- Integrate with other sales tools
Pricing: LinkedIn Sales Navigator’s pricing ranges from $79.99/month to $108.99/month. Enterprises with more extensive needs can contact their sales team for custom quotes.
Instapage
Pricing: Paid plans start at $499/month
Rating: 4.5/5 stars on GetApp (Based on 144 reviews)
Another popular landing page builder, Instapage integrates with popular email marketing and CRM platforms like Zapier, Hubspot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page and other handy features such as A/B testing, lead capture forms, conversion analytics, and heat maps.
Leadpages
Pricing: Paid plans start at $27/month
Rating: 4.6 out of 5 stars via Capterra
Leadpages claims to be the “#1 Landing Page Builder”. While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool, and it even features built-in payment functionality for forms.
ClickFunnels
Pricing: Paid plans start at $97/month
Rating: 4.5/5 stars on GetApp (Based on 11 reviews)
Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $97/month after that.
SeedProd
Pricing: $79.50 per year for Basic Package (1 site, unlimited landing pages, etc.)
Rating: n/a (5 out of 5 stars on G2, but based on 1 review)
SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake.
Mailshake
Best For: Email outreach, cold mails
Suited For: Small to big businesses
Integrations: Yes
Mailshake is one of the most effective tools for mail outreach and lead generation. It offers a plethora of personalization and targeting options for your cold mail campaigns.
How Does Mailshake Help in Generating Leads?
- Send bulk emails to your contact list, generate new leads from replies, nurture them using drip mail campaigns, and convert them to your customers using Mailshake.
- Provides a single dashboard view to manage your entire marketing campaign from one screen.
- Other features include ready-made email templates, personalization options, alerts, an inbuilt phone dialer, automated lead status management, and mail status monitoring.
- Easily integrate with other CRM tools, such as Slack, Hubspot, Salesforce, and much more.
Pros
- Supports automated email follow-ups and pausing sequences based on the recipients’ actions.
- A/B test your email campaigns from the same tool.
- Inbuilt lead management eliminates using a separate tool to track lead acquisition.
Cons
- The pricing is based on the number of users, making the tool a little expensive.
- The campaign analytics can be improved to show more information and details.
Price: Starts at $59/month
Acquire
Best For: Email and SMS marketing, Live chat, and call
Suited For: Small to big businesses
Integrations: Yes
With Acquire, you get an all-in-one customer engagement and lead generation tool for your business. It offers an integrated omnichannel approach to help you build a satisfying conversational experience for your customers irrespective of the channel they use to interact with you.
What Makes Acquire a One-Stop Solution for All Your Lead Generation Needs?
- Acquire makes it possible to connect your customers via multiple platforms.
- Engage your visitors via SMS, call, live chat, and emails to collect valuable information and find new prospects.
- Keep things neat and clean by unifying all communications channels into a single dashboard.
- Integrate with Zendesk, Shopify, Zapier, and other tools to export captured leads and manage them accordingly.
Pros
- The real-time visitor tracking feature is great for generating high-quality leads.
- The advanced targeting makes it possible to engage visitors at the right moment.
Cons
- Expensive than other similar tools.
- The team management dashboard needs better control for data distribution.
Price: Contact for a price quote
Sendinblue
Best For: Email marketing and SMS marketing
Suited For: Small to big businesses
Integrations: Yes
SMS Sendinblue is one of the best experience optimization and lead generation tools. It offers a plethora of features to optimize your website, maximize engagement, target visitors to collect leads, and streamline the sales process.
You can do it all with this single tool – email and SMS marketing, website live chat, marketing automation, designing landing pages, creating lead forms, and deploying Facebook ads.
How to Use SendinBlue to Generate New Leads:
- Create, design, and deploy your email and SMS marketing campaigns to find new prospects.
- You can install the live chat widget on your website for support and lead generation.
- Build interactive signup forms using the drag-&-drop editor to collect in-depth information from the website visitors.
- With Sendinblue Inbox, you can reply to your customers in real-time on email, SMS, and chat.
- Inbuilt CRM to manage your contacts in one place. You can store and update all the information about your contacts, including relevant documents.
- Use different lists to organize your contacts, such as the source of acquisition, step in the conversion funnel, or any other criteria.
- Create tasks, add deadlines to them, and assign them to different team members.
- Automate workflows with automatic lead scoring, transactional SMS and emails, and more to streamline your sales process.
Pros
- It has both email and SMS marketing built in the same tool, increasing the outreach options.
- The shared inbox keeps all the communication in one place, making it easy to act.
- Mailing list management is quite easy and organized.
Cons
- The interface for building transactional emails feels a little convoluted. It can be made more user-friendly.
- Needs more detailed documentation on CRM and marketing automation for new users.
Price: Free basic plan. Paid plans start at $25/month
How can lead generation software help your business?
Lead generation software can:
- Help you generate more leads. A good lead generation tool will attract more users to your website, using tactics such as organic search engine optimization and paid search advertising. (Read more about what to do if you aren’t generating enough leads.)
- Help you generate better quality leads. Generating high-quality leads is one of the top challenges for businesses of all sizes. Lead generation software enables you to target your ideal customers, so more of your leads are closer to making a purchase. (Here are some other lead generation tips to try.)
- Help you close the sale faster. As a small business owner, your time is precious. By automating the process of generating, segmenting and following up with leads, lead generation software accelerates the entire sales process.
- Help you manage leads better. Following up with leads at the right time is critical — but the more leads you get, the harder it is to keep track of them all. Lead generation software ensures you never drop the ball, reducing lead management mistakes. It alerts you when you get new leads, automates emails to leads, and reminds you when it’s time to reach out to leads in person.
- Help eliminate busywork and increase accuracy. Did you know that every half hour, 120 businesses move to a new location, 75 phone numbers change and 20 CEOs change jobs? Keeping up with your leads’ changing contact information can be a job in itself. Lead generation software handles that chore, so your lead information is more accurate and you and your team can spend less time inputting data and more time actually selling.
Conclusion
A lead generation software, or a business list building software package is designed to help you expand your customer base by creating and maintaining an inbound marketing and lead capture process. Lead generation software has many components to drive and manage the sales funnel. The lead generation software allows you to use various marketing strategies such as email campaigns, landing pages, social media marketing, cold calling, etc.
Lead generation software is a tool that runs on the internet and facilitates lead generation by means of an integrated process. It is an improved version of business lead generation software , and has been designed in a such way that it makes life easier for entrepreneurs, businesses, and sales people.