Lead generation software is a marketing tool that most entrepreneurs employ as it gives them a convenient and easy way to get new leads without much struggle. A lead generation software enables the business to promote their products and services through digital means. Users can capture email address during the process of downloading and installing an app on the target device.
The biggest problem we come across while trying to run a business online is generating leads. That’s why we need to get access to quality lead generation software that can take care of this issue as well as provide us with more leads for our business for free.
All you need to know about lead generation software for b2b sales. Discover effective marketing automation tools for generating leads and filling the sales funnel with qualified prospects.
If you’re looking to generate leads for your business and aren’t sure which software package to use, you have a long list of options. From in-house generated lead lists to software packages like HubSpot and Salesforce, when it comes to lead generation there are more options than ever. So, how do you know if free lead generation software is right for your company?
Analyze and improve your conversions.
Track and log your leads’ activities in a tidy timeline, so you know exactly where they are and what they’re interested in.
Built-in analytics and reporting then make it easy to learn which pages, offers, ads, and traffic sources are driving the most conversions.
See how many times leads visit before they buy, spot trends in how visitors navigate your site, and use those insights to drive more conversions.
Voila Norbert
Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.
You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.
All things considered, it’s a solid lead generation tool.
Key Features:
- Collect verified emails to lower the amount of bounced emails
- Removes duplicate email addresses, invalid formats, and bad domains
- Provides additional details about each contact like job roles and social media profiles
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.
D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.
Yet Another Mail Merge
Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day
Rating: 4.7 out of 5 stars via Capterra
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.
The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.
Snov.io
Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.
Rating: 4.9 in Chrome Web Store
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The platform also helps with nurturing through automated outreach and lead research.
Sumo
Best For: Smart Bars, list builder popups, and welcome mats.
Integrations: Yes
Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.
Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:
- Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
- Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
- Improve customer engagement and experience.
- Easily integrate with platforms like Zapier and Mailchimp to manage the leads.
Pros
- Offers multiple targeting & lead generation tools in one place.
- The user interface is quite intuitive and easy to use.
- Great dashboard to get a bird’s eye view of all the tools in action.
Cons
- Only works with Shopify and WordPress.
- It would be good if more pricing tiers were available.
Price: Free basic plan. Paid plan starts at $50/month
WPForms
Best For: Survey forms
Integrations: Yes
WPforms is one of the best lead generation tools and customer feedback software that uses survey forms. It’s a WordPress plugin that allows you to design and add forms to your website in minutes without writing a single line of code.
What Makes WPForms so Effective?
- Create lead generation forms and surveys in minutes using the drag-&-drop WordPress form builder.
- It is ideal for business owners, bloggers, designers, developers, and photographers.
- Easily embed your forms in blog posts, pages, sidebar widgets, and footers to collect valuable feedback and generate new leads.
- Responsive mobile-friendly view.
- Integrate with mail services, such as Mailchimp to build your contact list and start mail campaigns to send interactive survey forms via mail.
- The only limitation is, it works with WordPress websites.
Pros
- In-depth documentation and help center.
- Pro plans add more unique features like conversational forms, web forms, and conditional logic to find the best leads.
Cons
- Works only for WordPress sites.
- Needs an onboarding process to help you get started. The new users may find it hard to use.
Price: Starts at $79/year
Typeform
Best For: Survey forms and quizzes.
Integrations: Yes
What makes the lead generation tools so effective in generating leads and nurturing them is their ability to ask personalized questions in the surveys to understand your prospects so you can take follow-up accordingly. Typeform does precisely that for you.
How Does Typeform Help in Generating Leads?
- Use Typeform to create forms, surveys, and engaging quizzes for your website visitors.
- Create surveys and forms in minutes using pre-built templates, custom layouts, and themes.
- You can also use conditional logic to give a truly personalized experience to your respondents. It redirects the users to correct follow-up questions depending on their previous answers.
- Add the survey to your website, share it with a link through social platforms, and send it to your contact list via email.
- Offers integration with Slack, Mailchimp, etc., so you can export the data to your CRM tool and nurture your collected leads
- VideoAsk feature to collect verbal and visual feedback from people.
- Offers AI-based conversational chatbot widget for recommending products, generating leads for software, and more.
Pros
- Well-designed onboarding process and training tips to get you started.
- The VideoAsk feature is good for both general feedback and basic usability testing.
- This sales lead generator comes with beautifully designed templates for web forms & quizzes.
Cons
- Lacks more flexibility to design forms as compared to other similar tools.
- The analytical dashboard can be improved further with more options and filters.
Price: Starts at $35/month
What are the benefits of lead generation?
- Expand Your Market. …
- Grow Your Following. …
- Gather More Customer Reviews. …
- Boost Your Revenue. …
- Generate Business Opportunities. …
- Improve Lead Quality. …
- Build Visibility and Awareness. …
- Eliminate or Reduce Cold Calling (and Emailing)
Conclusion
Lead generation software has become so important in business. A lead is a potential customer or contact that is being targeted based on demographic and psychographic factors. One of the reasons it has become an essential element in marketing is because it makes the process of targeting and identifying prospects (through emails, social media, Internet marketing and other methods) more manageable and easier for businesses.
A lead generation system is a set of steps, that are performed by an organization in order to facilitate the acquisition of new customers. It is almost always used in business-to-business (B2B) sales, and it is usually accomplished using a variety of marketing automation tools—many of which are available for free in order -using software as a service.