Lead Generation is the top revenue generator for businesses worldwide. Without leads, there are no sales. More than 90% of B2B sales are the result of this lead generation process. In this video, you will get idea on how to grow your b2c business using latest lead generation techniques.
Free b2c lead generation tools can help you get access to thousands of potential customers, but running a successful b2c business has never been harder. The rise of mega e-commerce platforms and the emergence of social platforms that succeed in monetizing your data has made it difficult for small business owners to get their custom marketing messages across to their target audience. Lead generation software for B2c is a way to combine the benefits of your website, with the power of data processing and artificial intelligence marketing platforms such as Facebook or Google
If you are using lead generation software, then it is quite important to make sure that the data you are getting is correct. There are a lot of drawbacks in getting wrong contact details. The most important thing is that if you have wrong contact information, then you will not be able to convert your leads into actual deals.
Is your business looking to generate more new leads so you can keep growing and reaching out to more people? Maybe you’ve heard of or tried online lead generation methods, such as creating an online form for visitors to fill out in order to submit their information. This can be useful for getting a large amount of data from a variety of people — but it’s not the only option. The internet offers many excellent free tools for any business owners wanting to generate more new leads. There are plenty of free tools that make it possible for anyone to get started with creating a website or engaging with new customers. This article will get you familiar with some of the best online tools for lead generation, and beyond!
How is lead generation for B2C businesses unique?
In contrast with B2B marketing, B2C campaigns tend to have shorter sales cycles, requiring a fast and powerful approach to lead generation. B2C lead generation focuses less on establishing long relationships and more on the experiential and the eye-catching.
Marketers often tap into B2C customers during their “buying phase,” so lead generation content for B2C often includes promotions, unique offers, and personal messaging. B2C lead generation initiatives also cater to a broader audience.
Without further ado, let’s take a look at some top-notch tools that won’t break the bank!
Yieldify
If you want to turn website traffic into sales, while still providing the premium user experience your customers have come to expect, Yieldify can deliver. Our b2c lead generation campaigns heighten the quality of your leads with advanced targeting options and enriched user data, making sure you deliver the right message to exactly the right person at the right time.
Whether your message is a discount code, promotion of your unique value proposition or value-added services, it will trigger at the perfect time for achieving the highest impact and resonance. Our highly optimized lead capture forms seamlessly blend creative and compliance – all while staying true to your brand identity.
Our forms also include the ability to capture enriched data as well as an email address and have built-in regex data validation so that you can be sure the data you capture is clean and easily indexed.
The big difference is that all of this comes with a secret sauce: an expert consultant. You’ll have seen that effective b2c lead generation is part art, and part science – an experienced hand to take you through the process means a much better end result from your lead generation effots
Hunter
Hunter is a leading tool for cold outreach lead generation. With Hunter tools, you’ll be able to automate the entire lead generation cycle: you can easily find and verify prospects’ email addresses and send them personalized cold outreach emails from the same place.
Hunter is used now by 3,000,000 professionals working in sales, marketing, human resources, and other industries.
With Hunter you can run your lead generation processes on autopilot. You can find the email addresses of your prospects in several different ways: you can get emails of all of the people working for a specific company, get an email address of a single professional, or author of the article you just read. It’s a quick and easy way for your sales and marketing teams to potentially find a qualified lead instantly.
Also, you can verify the list of emails found with Hunter or from a different external source with Email Verifier.
Campaigns, Hunter’s free tool for cold outreach, allows you to automate the whole cold outreach process. You can set up follow-ups, automate the whole sequence of emails, and check stats on them from a single place.
HubSpot
Hubspot offers a whole suite of free tools that can be used by marketers for lead generation and management, alongside premium options for those seeking more advanced reporting options. The all-in-one marketing automation tool has a variety of features to help manage your contacts, post to your blog, create landing pages, find new leads, engage with leads, and much more.
With their lead generation software, you can create forms, see how leads arrived to your form, and what they did before filling out the form. To keep your leads engaged, Hubspot also allows you to customize follow-up emails, engage leads in live chat, and log every interaction in a unified team inbox.
Hootsuite
According to their website, Hootsuite’s Free version is “perfect for individuals who want to start managing multiple networks, schedule content, and engage with their audience—all in one place.” This software is great for management and analytics when it comes to your social media channels. While of course more limited in features than its paid counterparts, the Free plan offers up a decent amount of resources.
This includes managing 3 social profiles in one place from a choice of channels: Facebook, Twitter, Instagram, Google+, LinkedIn, and Youtube. Other features include tracking follower growth, scheduling up to 30 posts in advance, and social media courses, as well as a variety of app integrations and 2 RSS feed integrations. The scheduling tool allows you to schedule posts to, respond from, and monitor the profiles through one platform; parameters can be set on the date and time to queue them for.
WordPress
A functional, aesthetically pleasing, and interactive website is crucial to a lead generation strategy. WordPress may have an established reputation as a blogging tool, but it also functions as a publishing platform and low or no-cost CMS that can be very useful to B2C businesses.
A search engine-friendly architecture can assess your site’s SEO performance and suggest improvements, while a wide range of supported plug-ins and integrations allow for impressive customization. Over 30,000 free plugins are available!
Through a great selection themes and a full toolbelt of plug-ins to choose from, even specific elements like site pop-ups and landing pages– both important for capturing leads through the site– can be tailored for free. Covering SEO optimization, content management, and mobile compatibility, WordPress is a solid all-around investment.
WordPress is not just a blogging tool – it also functions as a publishing platform and low or no-cost CMS for B2C businesses.
Wistia
Did you know that video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness? As just one of many free video marketing tools out there, Wistia is a great example of how you can boost your video content without paying for expensive or convoluted software. It offers a fully customizable player– including multi-platform embedding in email, social media, and your company site– user invitations and permissions, integrations, and video tracking and analytics.
The free version of the software comes with these features as standard; though the user is limited to 3 videos, which come watermarked, they come with customizable thumbnails, interactive elements such as clickable CTAs, and a professional, ad-free player. If you’re looking for a little help managing your video without any frills, this tool is a decent way to start.
Wistia can help you boost your video content without paying for expensive or convoluted software.
LEAD GENERATION SOFTWARE BENEFITS
With the right lead generation software, your business can generate more qualified leads and convert them in the most efficient way possible.
Finding quality leads is where this type of software brings the most benefits, including:
Close more leads
Apart from finding more quality leads, robust and feature-rich lead generation platforms will also help you close more sales in record time. The time you invest in each lead, from initial contact to the moment of conversion is critical, especially for small businesses that can’t afford to waste any time on leads that have very little potential for conversion.
The solution provides a better sales pipeline and funnel for generated leads and ensures the client or customer is engaged at every step of the journey
Process automation
Lead generation software can automate the entire process, from generation to segmentation to follow-up for your entire team. This way, the whole lead management process is made more efficient and significantly accelerated. You waste little to no time on weaker leads.
As time-consuming tasks are automated, it gives sales and marketing teams more time to focus on finding, nurturing and closing potential leads.
Better lead management and funnels
Lead generation software isn’t just about generating leads. This type of platform also assists with enhanced lead management. The lead follow-up function allows you or your sales team to follow up on significant leads. The more leads you generate, the harder it becomes to manage them, especially those qualified leads with the greatest potential for conversion.
The software assists with this and ensures that information is displayed concisely and everything that you need is available to you on the platform. A lead generation solution will also ensure that you and your team remain focused on what is important and that you never drop the ball when it comes to managing valued leads.
Lead generation software can help businesses of all sizes capture and distribution process of lead data from various online channels. It has the ability to route the collected leads to sales and marketing teams so they nurture and convert leads into customers or clients.
It can help automate the task of capturing, organizing and distributing lead data among sales teams and make it easier for sales teams to assign leads to the right team member.
Conclusion
Lead generation software can help you get the most out of your small business by providing an efficient way to help build up your contact database. Even as a small business you may need software to help generate leads. There are some great free lead generation software tools on the web that can make a huge difference in your marketing. Although these programs are free alternatives, they have just as many features and functions as their more costly counterparts.
There are many ways to generate leads on the internet. The most popular way is to use a lead generation software. Lead generation has always been one of the hardest tasks in marketing, but with the boom in the internet everyone can maximize the potential of b2c lead generation tactics. But if you are looking for an easy and faster solution, then these lead generation websites will help you save time and effort with their free services.