In the world of business, one of the most important things to consider is leads. What is a lead? A lead considered as an opportunity that may possibly convert into your paying customer. It’s a process of gaining potential customers’ attention through different ways and techniques.This is why there are so many people looking for free lead generation software or best lead generation tools for b2b.
If you’re looking for lead generation software, or B2B lead generation software, or even better – free lead generation software for small business – then this video is for you. I review a few of my favorite lead generation softwares and share some tips on how you can use them to get more leads and save time as well.
Lead generation software is an outstanding resource for putting your business on the map. Imagine that every prospect visiting your site wouldn’t only become a user of your product, but also would be engaged in other actions that bring you revenue. Just picture how much sales you can make with so many users! Lead generation software provides multiple ways to approach this problem. You have just visited one of my favorite lead generation tools . I hope you will find the time and read this review to discover out what other opportunities exist for increasing your project sales!
Choosing a lead generation software for your small business can be tricky. Different software programs are able to generate leads in vastly different ways, so when choosing which one is right for you and your company, there is much to consider.
How can lead generation platforms benefit you?
Today, companies are competing to get noticed by their potential customers, and it requires more than just professional marketers because professionals too need top lead generation tools to get things working in your favor. Therefore, having the right marketing tools will help you scale up your sales curve.
Using these tools will help businesses by:
- Targeting the right customer base
- Increasing brand awareness
- Increasing brand loyalty
- Collecting valuable prospect information
OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Unbounce
Unbounce is lead generation software that lets you generate and convert leads through creating and running effective landing pages, pop-ups, sticky bars and more. With Unbounce, you can drag and drop any page element to create a 100% mobile responsive landing page. Another great feature is that Unbounce automatically optimises your landing page for every recommendation made by Google PageSpeed Insights. This software also comes with awesome conversion tools such as unlimited A/B testing, Dynamic Text Replacement that automatically swaps out selected keywords to match what your prospects are searching, lead generation form builder, and real time data.
Pricing: Essential:$79, Premium: $159, Enterprise: $399+ (per month, billed yearly) (higher prices for monthly billing)
Website: www.unbounce.com
CallPage
CallPage generates leads for you by engaging your website visitors and prompting them to leave their phone numbers for a free callback in 28 seconds. Once installed, there will be a CallPage button on the bottom right of your website, and when your potential customer clicks on it, the potential customer can either choose to leave a phone number for a free callback in 28 seconds, ‘call me later’, or leave a message and a phone number. The leads collected will then be instantly routed to the sales team. In addition, CallPage is able to make and receive calls all over the world and supports integration with HubSpot, Salesforce, Zapier, Slack and more.
Pricing: Starter: $59, Professional: $199, Premium: $499, Enterprise: Individual Offer (per month, monthly billing)
Website: www.callpage.io
Rollworks
Rollworks is a B2B lead generation platform that also offers email automation, smart inbox filters, multi-channel marketing, and data-driven, actionable insights. It has the most comprehensive B2B lead database, with 12 million companies and 320 million contacts, that you can instantly find leads that match your ideal customer profiles. With Rollworks, you can build highly targeted lists in minutes using its advanced filter feature, find leads based on micro-segmentation, and reach out to them via messaging. It’s also worth noting that its database is constantly updated and verified. If you’re looking for a platform that offers B2B lead generation and sales automation, this is a great choice.
Pricing: Quotation needs to be requested
Website: www.rollworks.com
WPForms
WPForms is an easy-to-use form builder that adds simple lead generation forms to your website.
With 300+ pre-built templates, you can get the proper form on your site in just a few clicks.
While forms are limited in targeting rules as opposed to tools like OptinMonster’s popups, they are still an excellent and reliable way to generate leads.
Key Features:
- Drag and drop builder to make customization easy
- Mobile-friendly forms let you collect leads from any type of visitor
- Instant notifications allow you quickly respond to leads
- Smart conditional logic guides you through creating high-performing forms
Pricing: WPForm’s yearly pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
Challenges in Adopting Lead Generation Software
Lead Generation should not be viewed as a stand-alone activity and it needs to fit seamlessly into organization workflow. It means leads have to be nurtured and qualified. Gartner mentions that 70% of the leads are lost because of poor follow-up.
Online business models are continuously evolving and buyer patterns are changing and the channels they use to research, make purchasing decisions and ultimately buy is also fast-changing. An organization that does not adopt new channels quickly or makes a choice of tools that do not have adequate channel support might fail to deliver desired results.
Conclusion
Like it or not you have to compete with other companies in your industry, so there is no room for complacency in your marketing efforts. You need to attract investors, customers, and clients if you want to be successful. Nobody likes to be sold to, so it’s important that you get the attention of the right people through quality content and the right outreach methods.
Business owners are always looking for ways to generate more leads, increase visibility and get exposure to their business. That’s why lead generation software can be popular with business owners – it can help generate leads, fast. But what are some of the best free lead generation tools? There are many types of lead generation software available for business owners of all sizes. You don’t necessarily need to pay for these tools, however, there is also a range of benefits that come from investing in quality options.