We are living in a very competitive corporate world, although it has made advancement and success possible for many people, it has also brought about extreme competitive nature some people unconsciously harbor towards others. It is not uncommon to hear people say they would stop at nothing just to get ahead of one another, no matter the cost. Because of this attitude, companies are forced to make every effort to acquire new customers by boosting their internet presence with various tools and programs.
Lead generation software for Facebook is a must-have. For any online business that relies heavily on the internet marketing, to generate qualified leads and target a particular Audience via such social networking site is a very important thing. It is not an easy task to generate targeted traffic to your website without using any lead generation software or tool.
Are you curious about Facebook’s lead generation form? Are you looking for lead generation software for Facebook? You can get it via the Facebook Lead Generation. It’s easy to use. You only have to add a few simple pieces of data as well as your logo and business contact info, and that’s it. No coding required.
Learn how to generate leads on Facebook for free with lead generation software. Lead generation software allows you to create ads that will generate leads for your business on Facebook. Examples of lead generation Facebook ads are also share to help you understand the process and how to get started.
Turn your Facebook Page into a lead generation machine!
Donkey organic reach for Facebook Pages has left marketers with a challenge to directly draw a return on investment to organic social media activities.
However, it’s possible to get more leads from your Facebook Page with the Send Message button that connects to a lead capturing Facebook bot.
Thanks to Facebook embracing the use of bots and allowing you to add a “Send Message” button as your primary call-to-action on your Facebook page, this provides you with a wonderful new way to generate leads through Facebook, without paying a penny!
And you can use the Facebook Page Welcomer sequence inside of MobileMonkey to control the messaging that people receive whenever they click the “Send Message” button on your Facebook Page.
A pre-programmed chatbot dialogue sequence that delights the user and collects lead information is the key when you’re looking to get more leads from Facebook.
After that, you can either add users to other messaging sequences, or you can initiate a live takeover when your users identify their interest in a particular product or service.
Make the most of mobile.
Pre-populated forms means people can submit their contact information with ease, even on the small screen.
Reduce drop-offs.
Our lead ads do most of the work of filling in contact forms, so people are more likely to complete them.
Find leads that matter.
Reach the right people by pairing lead ads with our audience selection and optimisation products.
Ask the right questions.
To get higher-quality leads, customise your forms to ask for the most important information first.
Integrate with your CRM.
Newly generated leads can be synced directly with your CRM, so your sales team can take immediate action.
Give people what they want.
Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.
Customise your lead ad.
Lead ads are so much more than just a form – they can help you drive objectives from the top of the funnel – such as Brand Awareness and Reach – to customer acquisition. Optimise your lead ads for quick follow-ups or higher-quality leads with custom features.
Quick follow-up:
Add custom questions.
Tailor your questions in lead ads so you can uncover their preferences, and ensure that you’re reaching out to the correct people with the right information.
Use dynamic ads for lead generation.
Craft the creative and messaging of your lead ads based on what people have previously expressed interest in. By retargeting those customers and sending them directly to a lead form, you have the opportunity to collect higher-quality leads.
Implement the dealer locator.
Once a potential vehicle customer completes a form to find out more, show them where the closest dealership is located and let them sign up for a test drive.
Higher-quality leads:
Add a click-to-call option.
Once someone has completed a form, allow them to call your business straight away to start a conversation.
Allow people to book with appointment scheduling.
Don’t wait to send a follow-up email to determine a customer’s preferred appointment time and date. Once someone has filled in your form, they can also indicate when would be best of them to meet, decreasing the number of follow-ups needed.
Create higher-intent lead forms.
Adding friction to the form, such as a review page or slide to submit, will help acquire leads that might have a higher level of intent and interest in your product.
How do I make my lead ads stand out?
Show your ad’s value.
Your ad should clearly communicate why it’s valuable for people to share their information with your business.
Keep it simple.
Don’t overwhelm your audience with too many questions or random questions. Keep your questions aligned and ask as few questions as possible.
Reflect your brand.
Your ad should reflect your brand or company and attempt to drive a response from your audience that builds intent.
Customise your lead ad.
Lead ads are so much more than just a form – they can help you drive objectives from the top of the funnel – such as Brand Awareness and Reach – to customer acquisition. Optimise your lead ads for quick follow-ups or higher-quality leads with custom features.
Quick follow-up:
Add custom questions.
Tailor your questions in lead ads so you can uncover their preferences, and ensure that you’re reaching out to the correct people with the right information.
Use dynamic ads for lead generation.
Craft the creative and messaging of your lead ads based on what people have previously expressed interest in. By retargeting those customers and sending them directly to a lead form, you have the opportunity to collect higher-quality leads.
Implement the dealer locator.
Once a potential vehicle customer completes a form to find out more, show them where the closest dealership is located and let them sign up for a test drive.
Higher-quality leads:
Add a click-to-call option.
Once someone has completed a form, allow them to call your business straight away to start a conversation.
Allow people to book with appointment scheduling.
Don’t wait to send a follow-up email to determine a customer’s preferred appointment time and date. Once someone has filled in your form, they can also indicate when would be best of them to meet, decreasing the number of follow-ups needed.
Create higher-intent lead forms.
Adding friction to the form, such as a review page or slide to submit, will help acquire leads that might have a higher level of intent and interest in your product.
How do I make my lead ads stand out?
Show your ad’s value.
Your ad should clearly communicate why it’s valuable for people to share their information with your business.
Keep it simple.
Don’t overwhelm your audience with too many questions or random questions. Keep your questions aligned and ask as few questions as possible.
Reflect your brand.
Your ad should reflect your brand or company and attempt to drive a response from your audience that builds intent.
What does a lead gen marketer love more than leads?
Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was.
Today I’m going to walk you through the steps to building out a Facebook lead form to pin at the top of your business page. Spoiler alert: getting free leads for your business through Facebook is incredibly simple!
Before You Generate Free Leads, You Need Traffic
As we’ve talked about over the past few months, Facebook has made major changes to their news feed and advertising transparency. Going back to Mark Zuckerberg’s announcement post, we remember his statement:
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”
While this seems scary at a first glance, the keyword here is less – Facebook isn’t going to get rid of the revenue they make from advertisers, they are simply going to limit the quantity and demand more quality from their business pages. Therefore, more than before, it’s crucial for advertisers to create meaningful content and build up engagement with their page on Facebook.
How to Generate Free Leads on Facebook
By posting engaging content on Facebook, you’ll grow your organic following and start driving more visits to your Facebook business page than before. Now, here’s your opportunity to funnel this page traffic into free leads for your business.
Your Facebook business page should be treated like your website’s homepage…and you wouldn’t leave your homepage without a compelling call to action, would you?
However, the current information tabs and recent posts on your business page offer a long path to conversion…until you start leveraging the real estate of your pinned post!
8 Steps to Creating Your Pinned Lead Ad on Facebook
While this may look like a long list of steps, trust me, it only takes roughly 10-20 minutes to get done. That’s a small time investment for free leads!
Step 1: Navigate to your forms library.
Go to your Facebook page, select “publishing tools” and then navigate to “forms library” on the left sidebar:
Step 2: Create the lead form.
Starting out in the content section: name your form, add an introduction and list out your questions. By sure to add your privacy policy and include a link to your thank you page.
Step 3: Review your settings.
Once the content section is complete, review the settings. In order to complete this process, you’ll need to adjust the form configuration settings from restricted to open:
Now your form is ready!
Step 4: Create the campaign.
Navigate to Ads Manager to create your lead generation campaign:
Step 5: Set up your campaign.
There’s no need to specify your targeting or adjust the default campaign settings as your ad will only show in your page’s pinned post position. However, to ensure that this will be a non-paid tactic, make sure you set up your campaign with the following settings:
- Daily budget: $5
- Schedule: Set the end date to 24 hours after you publish the campaign.
Since we’ll need the campaign to be reviewed before pausing it out, this will ensure that you will spend no more than $5 from the campaign in total.
Step 6: Publish!
Publish the campaign and navigate to page posts to find your ads post:
Pick the right ad post and select “publish” in the actions drop down.
Step 7: Pin the post.
Now, head to your business page and pin your new post.
Step 8: Pause the ad campaign.
Finally, head back to ads manager and pause out your campaign.
Conclusion
Facebook and lead generation software go hand in hand. If you want to generate more leads and want more conversions, you should concentrate on social media lead generation tactics. The world has adopted a user-friendly approach towards the marketing techniques; Facebook is one of them.
The world of lead generation is changing, and it’s quickly becoming a game you can only win by moving beyond traditional marketing tactics. With the evolution of new technologies comes an evolution in leadership. Consumers have grown accustomed to instant gratification and services they once could only dream of, and they’re not going to settle for anything less than that when it comes to their business interactions. You must keep up with the demands of modern consumers if you plan on staying relevant in your industry.