One of the best things small businesses can do for their growth is to build a pipeline of potential customers. However, this isn’t easy – you have to spend money on ads and other marketing tactics, which are costly. Fortunately, there are free lead generation tools that small businesses can use to grow their leads for free. There are even lead generation tools for b2b leads and free B2B lead generation sources online.
Lead generation software for small business is a market that’s dominated by a few major players. That doesn’t mean you shouldn’t explore the options, though. The latest lead generation software can bring an entirely new level of productivity to your marketing campaigns and even make your sales process simpler.
In this guide, I’m going to go over the best lead generation software for small businesses. I’m going to give you a couple of options that are free, and some of the options that you have to pay for. If you’re a smaller business, or if you haven’t heard about B2B lead generation software before, then this video is for you!
Lead generation software is a way for small businesses to bring potential customers to their website. Unfortunately, there is no FREE lead generation software, but there may be some affordable options that can do the job. Here are lead generation software programs for small businesses. Each solution is affordable and very effective in generating leads for your business.
Lead Management Software
Aberdeen Study reveals that 71% of surveyed businesses agreed that they had utilized lead management technology in some way. They have used automated lead management tools to monitor prospects behavior and timely engagement.
The sheer volume is the biggest reason behind leveraging the power of technology to manage leads. Software-driven automated programs are quite capable of processing leads at the lightening speed by introducing new practices of winning opportunities.
Lead management software allows businesses to merge their sales assignments and processes. From lead generation to conversion, all tasks are perfectly handled by the automated lead management solution using advanced reporting methods and comprehensive competitor analysis. They bring together important sales information within minutes. Much better than the traditional spreadsheets, the lead management solutions help users in analyzing critical data such as conversion rates, lead time, and win-loss ratio. They also provide you an insight into the performance of your sales team for various products, services, locations, and customers.
Adoric
Adoric is our number one pick for a variety of reasons. The tool works by creating a personalized path for every visitor. Unlike most lead generation tools out there, this doesn’t only help generate leads but also helps to convert them.
It’s feature rich and supports a variety of elements including design, communication, analytics, and tracking. You can use it to create multi-step messages to optimize your conversions. It also supports forms and can be connected to a variety of CRMs.
With this tool, you will be able to create personalized messages and compare different elements to find what works as it supports A/B testing, pop ups, geo location, goal tracking, etc.
Our software is perfect for all kinds of users and is very easy to use. Above all, you can sign up for a free account and see how it works.
Leadfeeder
Leaderfeeder comes with a 2-week free trial. You will, however, need a paid plan to get all the features.
This app will help you figure out who visits your site and what they do so you can decide who to target. This app can increase your conversion rate by providing contact information for visitors.
It’s a B2B lead generation tool that’s best suited forB2B companies. It will not be wrong to call Leadfeeder a complete tracking software.
It keeps an eye on who visits your site as it gets connected to Google Analytics and provides up to date results.
The app is easy to use but may not be suitable for very big sites as it can be a little slow at times. On the plus side, it can provide information on visitors who never provided their details.
Prospect.io
Prospect is best known for automating repetitive tasks but it can also be used as a reliable lead generator tool as it allows users to find emails to add to your list.
It’s a little expensive at $99 per month or $74 per month if you sign up for a year, but we feel it’s worth the money. The tool can be integrated with popular CRMs like HubSpot, Close.io, and Salesforce. It also has a Chrome Extension that can help you find potential clients with just a click of the button.
Agile CRM
Agile CRM automates marketing, lead management, sales, and service. It offers web analytics, a help desk, two-way emails, telephony, and other features in its easy-to-use platform. Agile CRM is best suited for mid-size companies, but smaller businesses and startups will like its free version.
Agile CRM’s lead generation tools include:
- Custom landing pages and smart forms
- Website pop-ups
- Email finder
- Telephone autodialer
- Personalized lead generation
Another useful feature lets you acquire leads in bulk at LinkedIn. Company searches at LinkedIn often identify multiple contacts to save, so select them all, apply filters, or manually choose the ones to import into Agile CRM.
Filter your LinkedIn search results to add only the most promising leads to Agile CRM. Source: Agile CRM.
Agile CRM offers live chat customer support 24/5, phone support from 9 a.m. to 5 p.m. EST M-F — you can also pre-schedule calls — and email support. Self-service options include a knowledge base, setup guides, and training webinars.
Agile CRM has a free version that supports up to 10 users and three paid plans that range from $14.99/month, per user to $79.99/month, per user. You’ll get substantial discounts if you pay one or two years at a time. The free plan doesn’t include all the bells and whistles, but it allows you to test drive Agile CRM’s basics.
Pipedrive
Pipedrive is an easy-to-use CRM with smart marketing tools to help sell your products and services. Designed by sales experts, Pipedrive’s intuitive main dashboard displays the current status of every sales funnel stage to keep lead generation and management front and center.
Pipedrive lead generation tools include:
- Smart forms
- Outbound lead prospecting
- Automated leads routing to the most suitable sales reps
One useful Pipedrive add-on is LeadBooster, a customizable website chatbot that fields queries and collects information from your visitors. Create a “playbook” for your chatbot that aligns with specific business objectives: more leads, more meetings, lead qualifying and routing, or live chat with website visitors.
Customize your chatbot based on sales objectives. Source: Pipedrive.
Pipedrive support includes 24/7 live chat and self-service options such as a knowledge base, training tutorials and videos, and user forums. You may not need much help because The Blueprint rated Pipedrive as the easiest-to-use CRM software.
Pipedrive has three monthly plans, which range from $15/month, per user to $59/month, per user, and an annual-only plan for $1,188/year, per user. Its lowest-level plan lets you define your sales pipelines and activities, and each successive tier adds more lead generation tools.
HubSpot Marketing Hub
HubSpot Marketing Hub is a full-fledged digital marketing solution that includes lead generation, customer service, and collaboration functionality. HubSpot coined the term “inbound marketing.” Easily create email campaigns, segment content by target audience, and monitor the performance of each campaign.
HubSpot Marketing Hub’s lead generation tools include:
- Smart forms and pop-ups
- Automatic web searches for more contact information
- Automated email creation
- Live chat
Unified customer records ensure each employee has access to the same information and can review an entire communications history.
The HubSpot contact dashboard provides a comprehensive overview of each potential lead. Source: HubSpot.
HubSpot Marketing Hub support options, depending on your plan, include live chat, email, and phone. Or, use self-service resources such as its knowledge base, training videos, and community forum. Have more specific needs or questions? Check out the HubSpot-approved third-party solution specialists.
HubSpot Marketing Hub has three plans, which start at $480/year and go up to $38,400/year. It’s not a CRM application but integrates with HubSpot’s CRM, which is free with a limited number of contacts. Adding more contacts to one or both applications costs extra.
Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
Growbots
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.
With Growbots, you can quickly contact the right decision-makers and follow up automatically.
Growbots also includes testing so you can check which approaches are most effective.
Key Features:
- Access to over 100 million contacts
- Only pay for the leads that fit your business
- Self-updating database
- Email marketing capabilities, including automation
Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.
Hunter
There’s a lot to like about Hunter, one of the most fun email marketing lead generation tools. This email finder can be great for both small and big businesses.
You can use it for free (up to 100 requests) or get a paid plan – starting as low as $39/month.
With this tool, you’ll be able to find someone’s email just by typing their name and company.
What are the types of Lead Management Software Programs?
Varying from basic and free tool suites to accurate and ultra costly – different types of lead management software solutions are available in the market these days. Features can also come under the categorization criteria. However, certain specific programs just summarize leads; whereas, others are more robust and allow the users to track the entire sales cycle, monitor lead behavior, and perform some custom branding. Deployment is also an important criterion that divides software into the following categories:
- SaaS or Software-as-a-Service Lead Management Software: It is a paid software (on a monthly basis) hosted on the vendor’s server. Software installation, update, and maintenance jobs are not the responsibility of the business owner now. This kind of software handles such kind of jobs well.
- On-Premise Lead Management Software: It is a single-licensed and client server hosted-software. They are expensive and need a complicated setup. They occasionally require some hardware installation.
- Cloud-hosted Lead Management Software: It is an affordable and easily accessible software solution with free basic plans. Some of them also come as free and open source lead management software solutions that users do not even need to update or pay for the maintenance.
Conclusion
As a small business owner, you want to build your business using available resources. That’s why lead generation software for small business is a challenge for many business people. Generating qualified sales leads for your company can have a lasting positive effect on your bottom line.
It is understandable why companies are looking for ways to attract new customers. That is especially important for small and medium-sized businesses, which offer products and services that many of potential buyers are not aware of. To make yourself a known brand, you have to have some smart marketing strategies in your portfolio. One of them is lead generation software. It can act as part of your marketing automation platform helping you with lead generation, lead nurturing, and also giving you an advantage with social media marketing.