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Find out about Lead Generation Software South Africa In this guide we talk about the many different uses for lead generation software in South Africa, as well as a great number of online companies offering these services.
Lead generation software is a way of capturing leads and collecting information of potential customers through the use of different application features. Lead generation is the process by which leads are created. A lead is a person who possesses a problem, need or desire that your business can help to solve. Leads will become either customers or sales prospects and it’s important that you can distinguish between the two. It’s this reason why you should use Lead Generation Software South Africa 2021 so you can understand how to turn these leads into clients.
Lead Generation SA is one of the leading B2B Lead Generation companies in South Africa. We specialize in generating and closing sales leads for telemarketers, door to door sales and appointment setters. We offer a full range of sales, lead generation and appointment setting services throughout South Africa.
What Is Lead Generation Software?
Lead generation software is tool that automates lead generation. Such tools can be used to generate leads from multiple sources like landing pages, social media, etc. These leads can further be used for lead nurturing and converting them into customers.
Depending on the channels to generate leads, each software works differently and has its own unique set of features, as discussed in the following section.
What Should You Look for in a Lead Generation Tool?
Though all tools work differently, they share some common aspects that you must look for while selecting the best lead generator tool for your business.
- Learning Curve
Choose a lead generation tool that is easy to master for your marketing and sales team. It should also have an extensive support service and plenty of help material to facilitate your team’s smooth onboarding.
- Targeting and Tracking Options
Ensure that the lead generation platform you choose offers audience targeting options so you can collect leads from the right visitors without annoying others. Just collecting the leads is not sufficient. You should be able to accumulate and track their interactions with your business in one place.
For example, CRO tools such as Qualaroo can help you target desired website visitors using surveys and lead forms to gather contact information. Similarly, lead management tools such as Salesforce will help you track and qualify the new leads.
- Pricing Tiers
Different lead generation tools offer various pricing options. They might provide a free account and paid plan. Often, there are tiers within the paid plans as well, so you can choose the correct option depending on your budget. Some lead generation platforms also provide a free trial, so you can test the tool before purchasing it.
- Provide in-depth Sorting and Data analytics
Data analysis is an integral part of converting leads into customers. Not all visitors are your potential customers. So the tool should be able to help you sort out the potential prospects from the miscellaneous data. It should provide a lead categorization option so you can prioritize different lead types.
- Seamless Integrations
Ensure that the lead generation software tool you choose for your business should seamlessly integrate with your other tools, such as CRM, email marketing tools, etc. Interactions reduce manual work and promote data consistency across all the tools.
To make it easier for you, we have listed some of the best lead generation tools available out there, along with their salient features, to give a detailed overview of each of them.
Buy Leads South Africa or generating leads? Which is better?
Looking to buy leads South Africa? Leads can play a vital role in the success of your business; that is a proven fact. However, people argue about their source. Some business people think generating leads is a better idea, while others want to buy leads South Africa. Both groups have a different opinion; let’s try to find how buying leads is better than generating your own.
Buy leads for your business to save time
You can indeed generate your leads, but it may take a lot of time. If your marketing team calls a hundred people, the number of potential customers can be 2% to 5%. The number of real customers can be even less, so generating leads can be a time taking the job. On the other hand, if you purchase leads, you can quickly contact potential customers directly. So, buy leads for your business to save time.
Buy business leads to save money
Launching a marketing campaign can be expensive, as you have to be seen online on different forums. So, if you try to generate leads for your business, it can be a costly option. On the other hand, you can buy digital marketing leads according to your budget. Buy Leads South Africa, which offers multiple lead options for their clients. Buy email leads, or you can buy sales leads or buy business leads within your budget.
Buy B2B leads for targeted client attraction
When you try to generate leads, it isn’t easy to find those people who can be interested in your services and products. If you buy leads in South Africa, they can provide you with targeted leads, and you can contact those who are already interested in your products. So, their chances to become your real customers are very high. Buy B2B leads to contact your potential customers through multiple channels.
Buy leads online from a reliable company
When you want to buy leads in South Africa, you should find a reliable lead generating company. Buy leads online and make sure you buy targeted leads. A reputed company can provide you with qualified leads, which ensures a lift in your revenue. Buy quality leads to getting the required results, you may find them a bit costly, but their result is very cost-effective.
In short, buy leads South Africa to solve many problems. A targeted campaign can save your time and money, and the conversion rate is also better. Small and large businesses can buy leads for the growth of their business.
If you want to buy leads South Africa, our lead generation marketing company can provide you leads according to your business’s nature. Every business can take advantage of our service as you can pay per lead. Most lead generation firms work for large businesses only, but we offer every kind of business.
Many sales lead companies are offering their services, but all of them are not reliable. Get our reliable services and give a boost to your business.
How Much Does It Cost to Start a Lead Generation Business?
Starting a lead generation agency has a small cost barrier, but it’s far more accessible than many other business model types.
A lead generation agency can be started with a website and a couple of tools to help you reach out and engage with leads.
Let’s take a look at some essential and nice to have tools in the next section.
Useful Tools and Software for Lead Generation Businesses
Keep in mind that the pricing we mention is a ballpark figure. Depending on the plans and features you need for each tool below, the price may vary.
Domain Name
Estimated cost: $10-20 per year
A custom domain for your business and website is essential. No one will want to do business with you if you only have a Facebook page and a LinkedIn account. You don’t need a complex website, but a place to showcase what you do will be good.
Google Domains and Namecheap are two good domain registrar options.
When buying your domain, buy two at the same time. One will host your website, and the other will be used for your cold emailing (more on this later).
Email Provider
Estimated cost: $5-10 per month
To send emails at scale you’ll need a paid Outlook or Google account.
We’ve found that Outlook has better email deliverability, but either will work well and are better than sending from a free account.
When you set up your email account, make sure to configure all of the technical details like DMARC, SPF, and your DKIM records. Without these, email servers won’t know who is sending emails and there’s a high chance that your emails land in the spam folder.
QuickMail
Estimated cost: $49 per month
We’ll get into it more later, but you’re going to need a tool to help you automate and personalize your cold outreach.
QuickMail has all the features you need to warm up your email account, import prospects, and schedule your email campaigns.
It’s designed specifically for lead generation agencies, with features like:
- Email warmup system
- Inbox rotation for multiple team members
- Analytics to see what’s working
- Manage every campaign from one dashboard
Our software also integrates with Zapier, so you’ll be able to send leads to Google Sheets, your (or your clients’) CRM, and automate other tasks you need to simplify your workflow.
A website, email address, and email outreach tool are the basics that you’ll need to run personalized, automated outreach campaigns to generate leads for your clients.
Conclusion
An important part of any business is clients and leads. The best way to gain clients and leads is through the use of a lead generation software. By using a software your business can generate more leads in an easier and faster way than if you were to do it manually.
Lead generation software has been around for quite some time. Software developed for this purpose amounted to be extremely useful in data collection. These days, you can even find lead generation software that features a cloud-based system, working from your browser on any device. What’s more, the best lead generation software is also very affordable and can help you improve the efficiency of your business.