Lead generation software uk lead generation software market is a great topic and marketing automation is the best tool for lead generation.Most of the small business are mostly dependent on online business.According to a report published by 1 Million , over 85% of all B2B leads, about deals worth $763 billion were generated online in 2017 and this number will grow to more than $1 trillion in 2020 according to an Accenture study.
Before purchasing any lead generation software it’s important to know the industry average cost per lead. Many companies are misleading in what they charge per lead and you need to be aware of that before you base any decisions based on costs. In this article, I touch upon the top 3 most commonly used forms of marketing software. I have included an award winning lead generation software at number one but I don’t use it. Why? I’ll let you know in this article.
Prospecting for sales manually is time-consuming, stealing hours away from other sales activities that could drive profits. Lead generation software—or lead gen software—automates and refines the prospecting process. It allows your marketing team to create campaigns that bring in higher-quality leads.
In this comprehensive guide, we’ll answer your burning questions surrounding lead generation software and how it works. With this information, you’ll gain a deeper understanding of how lead generation software can boost your productivity and profits. And which lead generation software can get you there the fastest.
What is a lead generation system?
Lead generation software is a time-saving marketing and sales app that lets you automatically generate more leads and route them to the proper team. It helps you increase brand awareness, attract more qualified leads, and close more sales deals.
Lead generation focuses on the top of the sales funnel, typically pulling leads from online channels like email, social media, and landing pages. From these channels, it collects contact information from people who have expressed interest in your product or service.
So you can market to them with better insight. More targeted marketing tactics mean more qualified leads, which ultimately translates to more profitable deals.
Is lead generation a marketing tool or a sales tool?
In some ways, it’s both. It’s the marketing department’s job to create materials that target your ideal customer and attract leads. From there, sales takes over to nurture the lead until the deal is closed. Lead generation programs refine the lead-finding process with both sales and marketing in mind. Often, a lead generation system is a feature of a larger platform, like a CRM. That gives both teams even more useful tools for streamlining productivity and boosting profits.
Why do you need lead generation software?
Competing for consumer attention requires constant effort. But even the most dedicated teams can find it tough to identify and engage with the right customers. Every day, businesses change addresses and phone numbers, contacts leave organizations, and new companies are started.
Lead gen software helps minimize the time your company spends tracking down leads. All by automatically updating contact information. That means you won’t find yourself working with outdated data.
A lead generation system not only helps you find customers, it gives you the tools to find the right ones. The highest value customers are ones who:
- Are genuinely interested in your product or service
- Have the money to invest in your product or service
- Have a problem that you can solve
Lead generation software is highly advantageous because it attracts leads who generate the most profit while requiring you to expend minimal effort. It narrows your sales team’s focus to the customers who are most likely to buy your product or service. That minimizes time wasted on cold leads, and helps you develop a stronger customer base.
How does a lead generation platform work?
Lead generation isn’t a one-size-fits all approach. Depending on if you’re a B2B or B2C business, you’ll use lead generation programs differently. Some lead generation tools are meant to increase customer engagement, while others help you streamline the sales call process.
But no matter which approach is best for your business, the idea is the same. Get your name out to customer leads, and attract them to your door before they go to the competition.
Lead generation can include a lot of different tools, but here are some of the most popular ones:
- Content creation tools: Some lead generation platforms offer templates for creating content like blogs, white papers, infographics, and e-books. Sharing this kind of content on your website and across social media channels boosts engagement. And it establishes you as a knowledgeable source in your industry. You can also require viewers to submit contact information before accessing long form content like e-books or instructional videos.
- Lead nurturing tools: Once someone enters your pipeline, it’s vital to keep the engagement going to turn them into a marketing qualified lead. Lead generation lets you gather enough information to target your contacts with personalized messaging via email campaigns or phone calls.
- How to score leads: Lead generation systems can calculate and assign a numerical value to your contacts. The higher the score, the more likely that contact is to make a purchase. Leads are scored based on several variables, including industry, website activity, and company size. Trying to manually score your leads would be an exhaustive task, which makes it one of lead generation’s most powerful and time-saving tools.
- Lead distribution: Once your program has identified a high-value lead, their information is automatically passed along. Right to the appropriate sales representative to follow up and continue building the relationship.
- Sales analytics and reporting: The simple act of using lead generation isn’t automatically going to boost profits. You’ll need to look at your analytics and reporting to see what’s working and what isn’t. Putting the effort into checking your analytics and making adjustments to your process may take some time, but it’s a necessary step in ensuring your lead gen software is working for you.
What are the features of lead generation software?
When it comes to shopping for a lead generation system, here are the five key features you should look out for.
Intuitive interface
Even the most powerful software will be ineffective in your hands if you can’t use it. Marketing teams are experts in marketing, not web development. Look for lead generation programs with an intuitive interface and multiple options for training. Then anyone on your team can use it without suffering technical headaches.
Integrations
You’re probably already using business apps, so any lead generation software you decide on should include integrations. This will allow you to share data between your lead generation system and your CRM, email apps, and other business-related platforms you’re currently using.
Integrating your lead generation software with your other platforms eliminates the need to constantly switch browsers. Or double-check your data between platforms to make sure it’s accurate.
Analytics
Having accurate and up-to-date data is vital to strategizing better business practices. Any lead generation software you invest in should have a comprehensive analytics and reporting feature. That way you can always have an eye on the numbers. This lets you make data-driven decisions for improvement, and identify where you’re falling short of your goals.
Automation
Automation saves huge amounts of time by responding to leads, analyzing data, and prioritizing leads. You don’t have to automate every task on your to-do list. But having the option means more control over how your teams are spending their time.
Customer relationship management
In your search for lead gen software, you’ll probably come across something called CRM software — customer relationship management. Lead generation is often included as a feature of CRM. Because it all falls under the umbrella of nurturing customers in your sales pipeline and building a loyal customer base.
If you’re worried that CRM sounds too big for you at the moment, don’t be. CRM for small businesses is specifically designed to scale with you. While still providing all the benefits of lead generation, contact management, and sales tracking.
Most CRM platforms will let you add on features as you grow. Meaning you can pick and choose which features you can afford to invest in at any given time.
Yomdel
The Product
Yomdel is a marketing tool that provides ‘Customer Experience’ solutions. Yomdel treats its clients as ‘business-growth partners’ and provides them with a suite of customer experience solutions built around three core pillars: Insight, Design, and Engagement.
Its Insight services aim to help Yomdel’s partners understand their customers and measure their own performance, constantly improving customer experience. The Design services focus on mapping each stage of the customer journey. This involves identifying every touchpoint a customer has with a Yomdel partner, and a plan is then designed to ensure that customer objectives are met. Yomdel’s third pillar, its Engagement services, aims to deliver an enhanced customer experience at every touchpoint. As part of this service, Yomdel pioneered the UK’s first 24/7 live chat services, and connects prospects directly to a partner’s sales team. This establishes an instant, real-time line of communication which is integrated into partners’ businesses.
How it helps lead generation
Whilst all three of Yomdel’s services—Insight, Design and Engagement—contribute to the B2B lead generation process, it’s the Insight services which are most aimed at converting new businesses into customers. Here, Yomdel utilises Mystery Shopping and Market Research to gain valuable insights from existing customers. These are then used to target new leads. The Mystery Shopping service involves designing a customised programme and questionnaire, with results delivered through bespoke reporting and analysis. Meanwhile, the Market Research tool uses a variety of methods, including interviews, online surveys, and focus groups—all aimed at boosting businesses through informed decision-making.
HubSpot
A jack of all trades when it comes to lead generation
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Many workflow features+Can integrate with CRM+Integrated marketing suite
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns, and manage social media accounts in addition to carrying out lead generation activity. It’s perfect for SMBs that are looking to scale and don’t want yet to dip their toes into enterprise CRM software and its associated challenges (and not to mention cost).
Why do you need lead generation software?
Competing for consumer attention requires constant effort. But even the most dedicated teams can find it tough to identify and engage with the right customers. Every day, businesses change addresses and phone numbers, contacts leave organizations, and new companies are started.
Lead gen software helps minimize the time your company spends tracking down leads. All by automatically updating contact information. That means you won’t find yourself working with outdated data.
A lead generation system not only helps you find customers, it gives you the tools to find the right ones. The highest value customers are ones who:
- Are genuinely interested in your product or service
- Have the money to invest in your product or service
- Have a problem that you can solve
Lead generation software is highly advantageous because it attracts leads who generate the most profit while requiring you to expend minimal effort. It narrows your sales team’s focus to the customers who are most likely to buy your product or service. That minimizes time wasted on cold leads, and helps you develop a stronger customer base.
Conclusion
Every small business owner has one question on their minds: how to increase revenue. There are several factors that they can deal with in order to achieve higher revenue, but one seems to overshadow the others – generating leads. This challenge becomes even more complex if you are working with a limited budget. Contrary to popular opinion and marketing hype, you don’t need a vast budget in order to generate quality leads. In fact, you need only the right software package and a plan.
Generating leads for your B2B business is no easy task, especially when you’re lacking knowledge and expertise. In an attempt to resolve this problem, many companies look into lead generation software for small business that promises efficient lead generation tools and strategies. Upon investing in the software, it’s important to determine whether the software is worth your time and money.