Even if you’re a great sales person, learning how to capture the information of potential customers and convert them into paying clients is important. Doing this allows you to spend more time on existing clients and less time trying to find new ones. I’ve been fortunate enough to check out some of the top lead generation websites that are available today. There are a lot of paid services available, but there are also some great free sites you should consider using.
Lead generation is a core to any successful business. It’s all about increasing the amount of people who know about your business and want to do business with you. In this guide I’ll be teaching you what lead generation is, explaining some of the main combinations of tactics that produce leads, and giving you some pointers on how to build your own lead generation systems.
There are two main categories of lead generation tools. The first is what we call as online lead generation tools that provide automated services to collect leads from prospects and customers. The second category is about free sites for lead generation that provides a platform for other companies to promote their business and gather more lead generation prospects.
Lead Generation Systems is the process of developing a system that will help you to acquire new clients and/or customers. The video above offers various examples of what this can entail, as well as some examples on lead generation systems that are out there right now.
What makes a good lead generation tool?
A great lead generation tool is essentially a piece of software that makes it easy to capture qualified leads without doing a whole bunch of coding yourself. So usability is always important and you also need to look out for integration where you need to share data between different tools (e.g. exporting landing page data to Google Analytics).
Above all, though, need to make sure a lead generation tool is going to help you achieve goals that you couldn’t without them – or, at least, help you achieve them faster, in greater volume or more cost-effectively.
Pricing is always important, of course, and you want to make sure you’re getting the features you need for the minimal investment. Keep in mind that software providers often limit features or usage at different price points. So it will often cost you more to use a tool for 100,000 leads than 10,000 and more for five team members than one, for example.
So make sure you understand how pricing works and calculate what your future expenses will be as your business grows.
OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Driftrock
Prices start from $149 per month.
Driftrock brings a whole collection of lead generation tools under one roof to help you capture, track, validate & manage leads from your website, chat, as well as 3rd party sources like Facebook, Google, LinkedIn and TikTok.
Driftrock makes it easy to build high-converting lead generation forms for your website like inline forms, banners, triggered modal forms and landing pages.
As you’d expect from a lead capture tool, you can send leads to your CRM, email systems or Google Analytics with integrations to all the major tools. What makes Driftrock’s website forms special is that (if the user gives consent) you can also capture Google Analytics tracking with each lead. This way, you can track leads from the exact source, medium, campaign, content or keyword through to a conversion.
You can connect 20+ lead sources to Driftrock, or create your own website forms. Driftrock provides integrations to all the major CRM, email and analytics platforms.
One handy built-in feature with Driftrock is lead validation. You can check if email, phone and address fields are valid to avoid wasting sales team time, and optimize for better quality leads.
To learn more about Driftrock, checkout out Driftrock.com
Unbounce
Prices start from $79/month
Unbounce is probably the first name that comes to mind with landing page builders. Featuring one of the best drag-and-drop builders in the game, Unbounce may not be a beginner’s tool but it is one of the most advanced builders you’ll find.
Unbounce is about more than simply building pretty landing pages. It puts all the emphasis on landing pages that convert – the whole point of creating them in the first place. With support for A/B testing, Google Ads integration, and visitor stats, Unbounce is probably the best all-around builder around.
Intercom
Prices start from $87/month
Intercom enables you to communicate directly with leads who are visiting your website. You can set up rules to display messages to visitors when certain conditions are met. For example, if a user spends more than 60 seconds on your pricing page and is on their second visit you could display a message like this:
An operator on your team can then speak directly with website visitors, or even jump on video chat directly from the live chat window. The potential for Intercom is incredibly powerful – from gathering product feedback and understanding objections, to collecting leads who are searching around on your website.
It’s difficult to do Intercom justice in words. I’d highly recommend checking them out even if only to understand the potential of what they offer.
Turnstile
Free version available, paid versions start from $99/month
Turnstile is a simple feature offered by Wistia, one of the most popular video hosting companies for B2B brands.
Turnstile’s main goal is to collect the names and email addresses of potential customers for you and your business after someone has finished watching a video. By offering an email collector at the beginning, middle or end of your video you can turn this engaged visitors into valuable leads.
What Should You Look for in a Lead Generation Tool?
Though all tools work differently, they share some common aspects that you must look for while selecting the best lead generator tool for your business.
- Learning Curve
Choose a lead generation tool that is easy to master for your marketing and sales team. It should also have an extensive support service and plenty of help material to facilitate your team’s smooth onboarding.
- Targeting and Tracking Options
Ensure that the lead generation platform you choose offers audience targeting options so you can collect leads from the right visitors without annoying others. Just collecting the leads is not sufficient. You should be able to accumulate and track their interactions with your business in one place.
For example, CRO tools such as Qualaroo can help you target desired website visitors using surveys and lead forms to gather contact information. Similarly, lead management tools such as Salesforce will help you track and qualify the new leads.
- Pricing Tiers
Different lead generation tools offer various pricing options. They might provide a free account and paid plan. Often, there are tiers within the paid plans as well, so you can choose the correct option depending on your budget. Some lead generation platforms also provide a free trial, so you can test the tool before purchasing it.
- Provide in-depth Sorting and Data analytics
Data analysis is an integral part of converting leads into customers. Not all visitors are your potential customers. So the tool should be able to help you sort out the potential prospects from the miscellaneous data. It should provide a lead categorization option so you can prioritize different lead types.
- Seamless Integrations
Ensure that the lead generation software tool you choose for your business should seamlessly integrate with your other tools, such as CRM, email marketing tools, etc. Interactions reduce manual work and promote data consistency across all the tools.
Conclusion
Lead generation systems are an efficient way to generate an endless supply of quality leads for your business or affiliate marketing campaign. The best part about lead generation systems is that you take the reins on everything from beginning to end. You can do this by yourself or with a team, but either way you are in complete control and will reap the rewards as soon as you plug into this proven system.
Free lead generation tools are a great way to get people to download your e-book, sign up for your course, or to see your offer. These free tools include landing page generators, webinar software and more.