Calculating your real estate sales is essential for a smooth running sales process. But it’s also a very important way to track the progress of your marketing campaigns, as well as to estimate various fees you need to pay. When you’re working with leads, try as hard as possible to be precise and consistent. This will help make future projections much more accurate, which can save you time and money.
There are many best lead generation systems for realtors in an industry who want to sell their properties and homes. Realtors know about the importance of generating a huge list of potential property buyers or home sellers. Real estate leads, as referred by many successful real estate websites, can be generated in a number of ways.
Lead generation is one of the most important aspects of any successful real estate business. It’s no surprise that it is also one of the core topics that real estate agents are interested in learning more about. How do you generate a lot of leads? Our article today will explore various lead generation systems for realtors and free real estate leads for agents.
For those of you who are just getting into real estate, the first and most important step -especially if you want to succeed in real estate- is getting leads. In this one, we’re going over lead generation systems for Realtors. We’ll look at different sources of leads and talk about the pros and cons of each.
WHAT IS LEAD GENERATION FOR REAL ESTATE?
Before we really dive deeper into these 10 strategies, lets go through what exactly lead generation is in the realm of real estate.
Lead generation is the process of attracting and converting prospective buyers into leads with a vested interest in your company’s product or service. In real estate, generating leads comes with its own set of challenges, including finding the best software and sites to use and employing various customer experience strategies.
To put it simply, the same rules of marketing that apply to a variety of industries are relevant to the field of real estate, and lead generation is a crucial element of a real estate marketing strategy.
BoomTown
Boom Town is one of the best lead generation software for realtors looking to beat their competitors with a large detailed lead profile. BoomTown purely relies on pay per click ads to deliver leads with detailed data. The software also includes a predictive CRM that lets you know the best time to contact your leads.
The software provides you with valuable data such as lead behavior over time and sales reports so as to help you see what needs to be done to convert them into customers and increase conversions.
This app will help you handle your leads with a bit of social and digital marketing. The software uses various platforms to create a lead funnel for you by properly taking control over ad campaigns and fetching interested leads data. It then uses it’s on- the – go app to nurture leads by optimizing communication. You will get access to lead information such as the social profile links and user behavior over time so that you are able to come up with good strategies on how to nurture your leads.
With the software’s email app and email drip campaigns, nurturing your leads is almost a walk in the park. This CRM system always keeps you connected to your leads. The software has one of the best training and support you can get in the market. It includes videos that cover a wide range of areas that are of interest to realtors. You will get customer support effortlessly anytime you reach out to the developers.
Follow Up Boss
Follow Up Boss is a versatile real estate customer relationship management software (CRM). The software enables you to respond faster to your clients’ queries through its automated system. The tool simply lets you do so much in less time. You can set appointments with your prospects and assign leads to any of your agents effortlessly.
Follow Up Boss lets you customize its flow and rules so as to assign leads to agents depending on location, price and many more. The tool is fast in responding to the leads through a text or email. It also notifies various agents of the new lead via push notifications or texts and enables them to connect fast.
This CRM tool also sends reminders to realtors to make follow-ups with their leads and honor appointments with potential customers. The software lets you import your entire prospect contacts database to its account. This tool is amazing in every way; it simply lets you accomplish so much.
Squarespace
Squarespace is a lead generating and web design tool. Squarespace’s lead generating features include several templates that are easily customizable to perfectly fit your needs. Its cover page feature is ideal for creating a landing page for attracting your leads.
The software comes with its own email marketing feature that is perfect for small businesses in need of an easy way to acquire leads. However, Squarespace also easily integrates with other email marketing tools so as to enable you to send information to your email marketing campaigns. The form submissions are later on saved in google spreadsheet.
Squarespace has a 24 – hour customer support, you can relax knowing that in case of anything, help is a call away.
Market Leader
Market Leader is our top choice for real estate lead generation companies because it offers robust features, offers buyer and seller leads from multiple sources, and can be set up easily. The company was founded in 1999 in Bellevue, Washington, and it helps over 250,000 customers with leads, education, and customer support. Industry leaders such as EXIT Realty, Better Homes and Gardens, and Re/Max all use Market Leader.
Market Leader offers a guaranteed number of exclusive leads each month and it never sells the same lead twice, so you won’t be competing with another agent for the lead. Market Leader sells leads from its site Housevalues.com, which attracts prospective sellers when they’re trying to value their homes. A second source is Leads Direct, which is a pay-per-click advertising campaign targetted at consumers who are looking for home listings.
Market Leader offers the following features:
- Both buyer and seller leads
- Marketing automation
- Customizable website
- Mobile app
- Integration with Market Leader systems
- Customer relationship management (CRM)
Getting started with Market Leader is easy. All you have to do is create a profile, customize alerts, and add and organize your contacts. The company’s pricing varies based on how many leads you sign up for. Normally, you’ll pay a cost per lead and a monthly fee for other services such as CRM.
The company has also introduced its Market Leader Professional, which includes a fully integrated lead capture website, CRM, and marketing center to seamlessly engage and manage leads. With this service, you can capture powerful insights in the CRM when visitors register on your website and leverage automated marketing to send relevant listings.
Overall, Market Leader has positive reviews; agents like the platform’s exclusive leads and report that the service is easy to use and helped them grow their business. However, there are also some common complaints about the company, including that leads aren’t always reliable and customer service is sometimes not helpful.
BoldLeads
Bold Leads is based in Chandler, Arizona and is active in supporting their local community. It has helped 6,000 real estate agents across the U.S. and Canada. The company offers a vast array of features for producing great buyer and seller leads, which is why we named it our runner-up. It also offers comprehensive customer support and training, so you can get to know the system and get up and running quickly.
Bold Leads only provides exclusive leads to agents. It places ad campaigns on platforms such as Google and Facebook and then draws customers who click on the ads to customized real estate websites where they provide their contact information, which then gets sent to the agent in that area. You can contact and organize your new leads from the built-in CRM.
Bold Leads features include:
- Buyer and seller leads
- Automated follow-ups
- Software coaching, like video training
- An all-in-one platform with its own CRM
- Text concierge and email templates
- Lead engagement indicator tools
Bold Lead offers customer support, training, and coaching, as well as videos to get you up and running, learn how to accept and manage leads, and become familiar with the platform. In addition to a monthly budget for purchasing leads, expect to spend more for market reports and other features. Generally, reviews indicate that customers are satisfied with the company and like its lead system. However, some customers said it’s difficult to cancel and found some of the buyer leads to be poor quality.
Zurple
Zurple was founded in 2009, is headquartered in Hunt Valley, Maryland, and is owned by Constellation Software. The company is our choice for best automation because it offers leads as well as integrated CRM and other automated tools that make contacting and maintaining leads easier and more efficient. Zurple’s automated responses are personalized and data-driven and intelligently engage with clients on your behalf.
Zurple is end-to-end software that captures leads and converts them into conversations and then into clients. It optimizes your marketing budget by only targeting your specific area and can even target specific sub-areas within individual zip codes. You can use Zurple’s targeted ads and combine them with your own leads from places like Zillow. Zurple will personalize emails from your email address to contact leads about houses they’ve already been looking at.
Some of Zurple’s features include:
- Buyer and seller leads
- Automated, personalized, and data-driven emails from your email address
- Integration with Zillow, Trulia, and Realtor.com
- CRM
- Complete online profile of each lead
- Lead contact alerts
Zurple is easy to set up and it offers all the tools you need, including creating and customizing your ads and website, as well as a CRM to manage your leads. It has a blog and success center resources to help you get started. You must put your information in to see pricing and availability in your area.
Customers have mostly positive things to say about the company. They appreciate that leads are converted into clients. However, some users think that the interface needs to be updated.
Infusionsoft
Infusionsoft is quality lead generator software with about 125,000 users. The web-based tool and real estate lead management software is specifically designed to aid small businesses in building effective business-customer relations while generating leads.
Highlights:
- Features marketing automation, social media, email and lead generation tools
- Marketing and online sales solution specifically built with small and midsize businesses in mind
- Personalised coaching services to get you started
- Easy to use
- Simply click and command diverse options from mass messaging via text to automatic emails
Cons:
- A/B testing unavailable
- Minimal customisation if any
- Setup requires some amount of experience
Pardot
A part of Salesforce company, Pardot is a lead generation software designed for businesses with a significance focus on B2B (business-to-business) marketing and sales automation. It’s superb for agencies seeking to enhance Salesforce CRM insight and efficiency.
Highlights:
- Includes a lead deck offering real-time updates on prospects’ activity
- Customisation feature to help tailor the tool according to requirements
- Integrates superbly with Salesforce CRM
- Great customer training and support
Cons:
- A/B testing available but only for Pardot PRO users
- API access also reserved for PRO users
- Trying to restructure wrongly done campaigns almost impossible
Marketo
Marketo provides online-based platform for email marketing to companies and organisations of all sizes, not only to engage, but also preserve existing customer connections. The lead generator software integrates marketing automation, sales insight, budget management, website personalisation, lead development, analytics and social marketing modules.
Highlights:
- Cool powerful features
- Unmatched workflow flexibility
- Classy lead nurturing engagement programs
- Delivers on long-term goals such as ABM and personalisation advancement
Cons:
- Landing page builder still requires a template builder
- Tough to precisely maintain cycle analytics
- External record unavailable
How We Evaluated the Best Real Estate Lead Generation Companies
The best real estate lead generation companies provide agents and brokerages with tools and features that help them save time as well as find and convert more leads to clients. When searching for the most effective platforms, we looked for real estate lead generation companies offering software integrations, IDX websites, automated email campaigns, and a significant return on investment (ROI).
Based on specific criteria, we found that BoldLeads is the best overall lead generation company for real estate professionals. It offers tools for every stage of the sales process including advertising and long-term lead nurturing strategies. Plus, users can leverage the expertise of BoldLeads’ search engine marketing experts with managed PPC advertising campaigns.
Conclusion
A lot of realtors are looking for free real estate leads . The thing is, it’s not that simple to get these leads. That’s because there is a lot of competition. If you are serious about getting quality houses for sale leads from real people, then you need a lead generation system that works.
Real estate demands a lot of time and effort from the agents working in the field, whether they are full-time or part-time agents. It is one of the professions that require a great deal of passion and relentless perseverance. It is because of this requirement to be constantly on the move that real estate leads are needed so that realtors can work on maintaining their existing client base as well as adding new ones to it.