Are you curious about b2b lead generation tools free? Or about lead generation tools b2b? Read this article on lead generation tools for small businesses. If you are a small business, ask yourself these questions to determine if your business needs B2B sales leads. International, regional, state and local governments all have special programs and methods to help create jobs and stimulate economic growth within the regions they represent. What are the most common questions asked by sales people? Lead generation works best with a direct approach without high-pressure tactics. Call up your leads a few days before you want them to come in and let them know of your upcoming meeting or event.
B2B lead generation can be a very involved process as compared to business-to-consumer lead generation. At the same time, B2B lead generation does have a few advantages over commercial lead generation, but leads should be collected at all times regardless of whether you are doing b2b or b2c. If a company wants to continue to grow, it cannot neglect its web presence, and depending on the industry that they are in, b2b lead generation can be a good option.
Among a lot of lead generation software free and b2b marketing strategies, lead generation tools are the most helpful applications because they invariably improve the quality of leads that you receive. Simply put, knowing the right lead generation software and using it appropriately will give you a distinct advantage over other small businesses.
The best lead generation tools for b2b businesses. Lead generation is one of the most challenging parts of sales and marketing. The bottom line: lead generation is about attracting potential customers to you, so you can move them through your sales funnel into your ideal customer profile.
How to select the best Lead Generation Software?
Until now, one must have grasped the gist that hiring a lead generation software can work out the process to achieve exceptional results. Thus, no wonder many companies and businesses are moving forward with their idea of subscribing the software. But here the main question is how one can find out if the software one is looking at will be the best lead generation software. Hence, in this list, we have listed some of the essential ideas to get you started. Check them out now.
Lead Conversion Tools
The best lead gen software must have excellent lead conversion tools to facilitate the process. The list may include tools like A/B Testing, Integration with Google and Facebook’s Ad Builder, and more. Furthermore, if the software also readily integrates with other business tools, then it is an add-on.
Provision to Choose Callback Timing
Many best lead gen software enables their users to leave their contact numbers, or emails IDs if they want a call back from the company. However, nowadays various software is also allowing their users to specify callback timing according to their preference along with their details. It helps in reducing the chances of missed leads in case if the customer is not available during the call.
Global Call Routing
If your business covers customers from around the world, then the global call routing is a must-have for your company. Not only it helps save lots of money, but also increases the efficiency of the calls.
Tag Manager
The most important constituent of the lead management system software is its ability to sort the leads in separate folders. While almost all software help in doing so, investing in software which additionally allows smart inbox filters, multi-channel marketing, and provides data-driven insights is indeed more beneficial.
Easy Learning Curve
The top lead generation software must have an easy to use interface. It will allow the users, both beginners, and professionals, to quickly grasp the working of the software. Apart from that, the software developers must provide quality assistance until the software is launched with full functionality in the company.
LinkedIn Sales Navigator
Best For: Lead generation through LinkedIn
Suited For: Small to big businesses
Integrations: Yes
LinkedIn Sales Navigator is another B2B lead generation software that gives you a list of new prospects and leads using LinkedIn according to your search criteria. Since LinkedIn is a professional platform, it makes LinkedIn Sales Navigator perfect for finding highly relevant leads for your desired industry.
What Makes LinkedIn Sales Navigator So Effective?
- Search for new leads using advanced targeting options, such as industry, geography, and seniority.
- It also provides a lead recommendation feature for your target industry, account, and business.
- You can save leads directly to your CRM.
- Send Inmail messages to Linkedin members to engage with new prospects.
- Reach out to over 500 million members on LinkedIn through in-mail messages, even if you’re not connected to them.
- Organize your leads using custom tags and export the same tags to your CRM to allow data continuity across both platforms.
Pros
- The in-mail feature makes the outreach process simpler and more convenient.
- You can set triggers in your saved searches to get real-time notifications.
Cons
- It’s only worth it if you regularly use LinkedIn to put effort into building your leads.
- The individual plan can be a bit expensive for some people.
Price: Contact for price
Lead Forensics
Best For: On-page lead prospecting
Suited For: Medium to big businesses
Integrations: Yes
Lead forensics is one of the best lead generation tools that find new prospects for you by using your website visitors’ IP addresses. Your visitors are your closest prospects because they browse your website to find what they are looking for. Thus, targeting them first to discover new leads makes perfect sense.
How Does Lead Forensics Search for New Leads?
- You can instantly identify your anonymous website visitors’ contact details, including business name, contact information, demographics, and financial data.
- It automatically finds the details of your visitors and sends them to your CRM tool in real-time.
- Get insight into the visitor’s on-site visitor behavior to see how many times they visited, pages viewed, and time spent.
- It offers integration with various CRM tools, such as Salesforce.
Pros
- Excellent tool to find leads from your website traffic.
- Provides real-time information about the visitors, which helps to target the right people.
Cons
- A bit pricey as compared to other lead prospecting tools.
Price: Contact for price
Reply.io
Best For: Lead prospecting through LinkedIn, mail warm up
Suited For: Small to large businesses
Integrations: Yes
Reply.io is a sales engagement platform that offers multi-channel lead prospecting and outreach tools for targeted lead generation. You can find the contact information of your prospects from LinkedIn and set up personalized email campaigns to bring those cold leads into your sales funnel. Plus, you can integrate it with WhatsApp and Messenger to quickly reach out to your leads.
Here’s Why Reply.io is a Complete Set of Quality Lead Generation Tools:
- Use the Chrome extension to find the email addresses and phone numbers of prospects from LinkedIn.
- Bulk find the prospects and import them with a click.
- Offers integration with data provider partners like Datanyze and Clearbit to allow contact data sourcing from their databases.
- Built-in email and phone validation to improve data accuracy.
- Supports automated email warmup to boost deliverability and your IP’s reputation.
- In-built call dialer to make outbound cloud calls.
- Connect with your prospects via WhatsApp, Messenger, Twitter, SMS, and Instagram.
- Set up automated workflows, schedule calls, assign tasks, and more to engage with your prospects on various channels.
- Integrate with other tools like Zapier, Salesforce, Slack, and Pipedrive.
Pros
- The Chrome extension makes lead prospecting much easier.
- Data sourcing services are beneficial to bulk add new leads from targeted databases.
- Ability to create multi-step campaigns across various channels.
Cons
- Takes effort to set up and use. It has a steep learning curve.
Price: Email search plan starts at $49/month
D&B Hoovers
Best For: Lead prospecting using inbuilt database
Integrations: Yes
D&B Hoovers has a database of over 170 million business records comprising industry analysis, company profiles, and reports, making it one of the best b2b sales lead generation tools. It is a perfect sales acceleration tool that offers dynamic search, real-time triggers, and comprehensive company profiles to enhance your list-building capabilities.
How Does D&B Hoovers Generate New Leads?
- It identifies potential leads based on your search criteria and produces the list of best available opportunities in real-time.
- Access the company profiles to identify key personnel and decision-makers to add them to your prospect list.
- With seamless integration to CRM, you can export the prospect list and convert the opportunities into real sales.
- It regularly matches the prospects’ records in your CRM with Hoover’s database in real-time using the D&B optimizer. Hence, you always have updated records at your fingertips.
- It also provides you with real-time updates about new opportunities that emerge in your account list.
Pros
- Very effective in providing the annual revenue numbers on public and private companies for your lead prospecting.
- You can easily find the contact information of decision-makers of various companies.
- The database is constantly updated, which is great for accuracy.
Cons
- There is no option to filter the columns while exporting the data. The entire sheet gets downloaded.
Price: Contact for price
Extole
Word of mouth is a powerful lead generation tool, and humans love to share what they love.
Extole harnesses that by turning your best customers into loyal advocates.
When your advocates share your business, your site will see more traffic that converts. Plus, since their friends referred them, these new customers are likely to be just as loyal.
Key Features:
- Complete creative control over all content you create with this tool
- If you have a physical location, you can use the platform with their site-to-store capabilities
- Launch a rewards campaign to award your strongest advocates
Pricing: You can request a demo to see how Extole works. From there, you’ll need to contact their sales team for more pricing information.
ReferralCandy
ReferralCandy helps eCommerce stores generate leads and sales by offering customers discounts for referring new business.
You can easily customize a referral program for your business and collect data on how well the program is working.
ReferralCandy also integrates with other marketing tools to track referral traffic, retarget leads, and send newsletters.
Key Features:
- Fraud detection to protect your program and increase your ROI
- Automated rewards payouts
- Customizable rewards options
Pricing: ReferralCandy gives you a free 30-day trial to get started. After that, it costs $49/month plus commission to continue.
Zapier
If you’re wondering what Zapier’s doing on a list of lead generation software, the answer’s simple. Zapier’s here because it lets you connect multiple business services, including some lead generation software in our roundup.
In fact, they have an OptinMonster lead trigger that makes it super easy to connect OptinMonster, the #1 conversion software in the world, with the other business services you use.
Key Features:
- Connect different software and tools to automate your workflow
- Simple connections make automating your workflow easy
- Works with over 3,000 apps
- Pre-made templates make connecting tasks a breeze
Pricing: Zapier has a wide range of pricing. They have a free version to help get you started. From there, you’ll pay only $19.99/month for the Starter plan. After that, prices scale up to $599/month for the Company plan with a few options in between.
HubSpot Sales
Pricing: Starts at $45 per month for two users
Rating: 4.3 out of 5 stars based on 6,900 reviews on G2
HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.
Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.
Pipedrive
Pricing: Plans start at $12.50 per month
Rating: 4.3 out of 5 stars based on 1377 reviews on G2
Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.
Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations.
Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.
Intercom
Pricing: No plans listed on the site, but reported to start at $49/month
Rating: 4/5 stars on GetApp (Based on 103 reviews)
Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo.
Tawk.to
Pricing: Free, $19/month to remove branding
Rating: 4.6 out of 5 stars on Capterra
Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time.
Pricing plan of the Lead Generation Software
The pricing structure of the lead management system software varies from one another depending on many factors as discussed in the above parts. However, to give you a detailed insight, the lowest rate of the software starts from $9/month and can reach a high of $259/month. Although one can choose from any of the premium plans, experts state using the free basic version initially to be beneficial. As one uses the basic version, they can easily understand the quality of the services provided along with their characteristics and efficiency. Hence, it serves as an eye-opener before suffering loss from hiring poorly functioning software.
Conclusion
If you are a business owner and if you have a business website, then getting leads could definitely be of great importance in your business. In order to be successful as a businessperson, you need to understand why lead generation and lead generation tools are so vital.
Lead generation tools are an excellent resource for generating leads that eventually can be converted into customers. While different businesses have different requirements, there are some essential tools that can be used universally.