Email marketing tools are a set of software, web applications and tools that manage, support and automate your email marketing process. There is a simple reason for this. Email is an essential application and revenue-generating source for any business, from the smallest organizations to the largest global corporations operating in different fields. This is why using email marketing software that automates repetitive tasks will provide you with an enormous competitive advantage over your competitors.
Lead generation tools can accelerate the process of turning prospects into leads and eventually paying customers. Check out this lead generation tools email article that will provide you with a list of the most popular online lead generation tools for generating new referrals, collaboration, joint venture partnerships, and email lists.
Email is an essential component of any B2B lead generation strategy. A lot of small businesses don’t seem to realize that and waste a lot of money on tools that don’t help them achieve their business goals. This article will give you valuable information about the most popular lead generation tools email systems out there.
In todays guide, I’m going over free lead generation tools! These lead generation tools are going to help you find valuable contact information for your potential leads and convert them at a higher rate. They are all 100% free and I have been using them myself to generate thousands of leads every month so let’s get started!
What Is Lead Generation?
Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead.
Did you know that 61% of marketers agree that high-quality lead generation is one of their biggest challenges?
But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful.
Have a look at this case study on how Leads.ph managed to generate 40,000 leads through an interactive quiz on ‘whiskey’. It’s the perfect example that proves that the right techniques and tools can make your lead generation process a piece of cake.
Upgrade your website to make it more user-friendly and interactive. In other words, try to make your website a lead generation powerhouse.
As marketers, we often miss out on the opportunity to convert our website traffic into leads. Embedding simple lead forms just doesn’t help anymore. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information.
HotJar
Best For: Surveys, feedback, and behavioral Insights.
Integrations: Yes
Hotjar is a visitor behavior analysis tool, and it is also great to get new leads through surveys, feedback, and on-site polls. This single tool provides an entire arsenal of features to map customers’ journey, collect feedback, generate leads, understand customers’ behavior, and optimize your website.
Why Choose Hotjar for Lead Generation?
- It supports heatmaps and session recordings to study visitor behavior.
- See what your visitors are clicking on and map their website journey.
- Strategically place the surveys and feedback widgets on the website to collect customer feedback and visitor information.
- Multi-device support. It works on desktop, mobile, and tablet versions of your website.
- Allows integration with your CRM tools to build the prospect list for the sales team.
Pros:
- Among the best behavioral & lead generation tools in the market.
- Affordable pricing structure.
- Supports tools like heatmaps and screen recording to find the best lead generation opportunities.
Cons:
- Works only for websites and not mobile apps.
- Sometimes, it can slightly impact your web page speed.
Pricing: Starts at $99/month
Sumo
Best For: Smart Bars, list builder popups, and welcome mats.
Integrations: Yes
Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.
Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:
- Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
- Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
- Improve customer engagement and experience.
- Easily integrate with platforms like Zapier and Mailchimp to manage the leads.
Pros
- Offers multiple targeting & lead generation tools in one place.
- The user interface is quite intuitive and easy to use.
- Great dashboard to get a bird’s eye view of all the tools in action.
Cons
- Only works with Shopify and WordPress.
- It would be good if more pricing tiers were available.
Price: Free basic plan. Paid plan starts at $50/month
WPForms
Best For: Survey forms
Integrations: Yes
WPforms is one of the best lead generation tools and customer feedback software that uses survey forms. It’s a WordPress plugin that allows you to design and add forms to your website in minutes without writing a single line of code.
What Makes WPForms so Effective?
- Create lead generation forms and surveys in minutes using the drag-&-drop WordPress form builder.
- It is ideal for business owners, bloggers, designers, developers, and photographers.
- Easily embed your forms in blog posts, pages, sidebar widgets, and footers to collect valuable feedback and generate new leads.
- Responsive mobile-friendly view.
- Integrate with mail services, such as Mailchimp to build your contact list and start mail campaigns to send interactive survey forms via mail.
- The only limitation is, it works with WordPress websites.
Pros
- In-depth documentation and help center.
- Pro plans add more unique features like conversational forms, web forms, and conditional logic to find the best leads.
Cons
- Works only for WordPress sites.
- Needs an onboarding process to help you get started. The new users may find it hard to use.
Price: Starts at $79/year
HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
Yet Another Mail Merge
Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day
Rating: 4.7 out of 5 stars via Capterra
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.
The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.
Snov.io
Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.
Rating: 4.9 in Chrome Web Store
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The platform also helps with nurturing through automated outreach and lead research.
LeadPages
Having a way to capture leads on your website is easier with tools like LeadPages. With this, you can create custom landing pages for specific audiences. Then it connects to your other software, so the leads drawn in are funneled into your CRM.
And don’t worry, you don’t have to do it all from scratch. There are hundreds of high-converting templates to select from. Then you can change the colors, add your logo, and choose the design to make it your own.
The cost for LeadPages is $27/mo for Standard, which is suitable if you have only one website. But if you have several, then opt for the $59/mo Pro plan for three websites. Or, if you’re an agency, then you can go to the Advanced plan for $239/mo for up to 50 sites. There’s also a 14-day free trial.
OptinMonster
After building an awesome landing page, it’s time to capture visitors using lead forms. Keep in mind that shorter forms perform the best. What’s great about OptinMonster is that it comes with a drag-n-drop builder. This enables you to quickly build different types of opt-in forms. This includes lightbox popups, fullscreen takeovers, floating bars, and slide-ins.
This tool comes with over 100 templates to choose from, so there’s no need to start from scratch. They’re visually stimulating, which is ideal for capturing attention and information from leads. There’s also a powerful segmentation and targeting engine to display the right popup.
Need to adjust your lead form in real-time? This platform makes it simple to adjust and test forms right away. A/B split testing opt-in forms has never been faster.
The price for OptinMonster starts at $14/mo for Basic for a single website. Then if you have several, you can choose the Plus plan at $30/mo for two sites or $47/mo for three sites. If you have five websites, then expect to pay around $80/mo.
There’s no free trial, but you get a 14-day moneyback guarantee.
Hello Bar
Ever see a bar show up at the top of a website page with a message? Maybe it’s to promote a sale or new product in the lineup. Hello Bar is a powerful widget because it grabs attention and converts targeted leads. Hellobar makes this process seamless by making A/B testing quick.
You can customize the message, CTA, and position. So if you don’t want the bar at the top, you can opt for a full-page takeover, sliders, modals, and alert bells.
There’s a free version of HelloBar, then you can upgrade to a paid version starting at $29/mo. The free version allows up to 5,000 sessions per month. Then goes up to 500K sessions and unlimited popups for $99/mo. Annual plans are also available, saving you a few dollars monthly.
Typeform
Best For: Survey forms and quizzes.
Integrations: Yes
What makes the lead generation tools so effective in generating leads and nurturing them is their ability to ask personalized questions in the surveys to understand your prospects so you can take follow-up accordingly. Typeform does precisely that for you.
How Does Typeform Help in Generating Leads?
- Use Typeform to create forms, surveys, and engaging quizzes for your website visitors.
- Create surveys and forms in minutes using pre-built templates, custom layouts, and themes.
- You can also use conditional logic to give a truly personalized experience to your respondents. It redirects the users to correct follow-up questions depending on their previous answers.
- Add the survey to your website, share it with a link through social platforms, and send it to your contact list via email.
- Offers integration with Slack, Mailchimp, etc., so you can export the data to your CRM tool and nurture your collected leads
- VideoAsk feature to collect verbal and visual feedback from people.
- Offers AI-based conversational chatbot widget for recommending products, generating leads for software, and more.
Pros
- Well-designed onboarding process and training tips to get you started.
- The VideoAsk feature is good for both general feedback and basic usability testing.
- This sales lead generator comes with beautifully designed templates for web forms & quizzes.
Cons
- Lacks more flexibility to design forms as compared to other similar tools.
- The analytical dashboard can be improved further with more options and filters.
Price: Starts at $35/month
What tools do you need for email generation?
To improve the quality of your email leads, you need a full suite of software tools, each handling a different aspect of your lead generation strategy. These include integration, prospecting, email warming, and automation tools.
Prospecting tools
Prospect software does the initial lead location work for you, helping automate the entire cold lead search process. You can save hours of manual labor by letting these tools search digital channels for possible sales prospects.
For example, Email Hunter will hunt for potential email addresses through public business directories. LinkedIn Sales Navigator parses through LinkedIn accounts for leads according to preset target filters. Aeroleads will even prepopulate persona fields such as company type, title, and location to aid sales teams. That kind of time management is invaluable, and reducing non-selling activities like these can increase revenue by 42%. If you want detailed information about leveraging prospect tools to your advantage, check out our guide.
Conclusion
Perhaps you’ve had a bad experience with email marketing lead generation tools in the past. Or someone told you about a lead generation email? and then when you tried to download it, your computer got infected with ransomware. So you feel as though all lead generation email marketing tools are out to rip you off.
As a business owner, you’re goal is to get as many leads as possible with the least amount of work, and time spent. There are many lead generation tools that you can use for your business so don’t waste your time reading to the end.