Curious about lead generation tools? There is an overload of lead generation content around, so it can be hard to get the right information you need. This is why we want to make the distinction between B2B and B2C one that you can understand better. Even though you are not directly involved in the acquisition of leads for your business, but you need leads for your business to survive success. Engage in this article on lead generation tools for b2b and b2c and also enjoy a list of websites where people will generate leads for you completely for free.
Lead generation tools help direct your audience to where you want them to go. The goal of a lead generation tool is to entice people with your offer and get them to react based on your campaign. Create knowledge with using targeted lead generation tools and get the information you need to cultivate relationships and keep them returning. You can learn more about free lead generation tools in this article, as well as those that cost money.
The demand for b2c leads has driven the growth in the demand for quality B2C lead generation software. It is important to be able to generate a Lists of Leads when your business grows.
Generating B2B and B2C leads online can be a difficult job. As a result, many companies are looking for new methods to increase their contact database and consumer base. To learn more about lead generation tools that you could use, read the article below.
The B2C lead generation process & strategy
We know how important it is for your businesses to have a constant influx of new leads. But what does that look like in the digital landscape? Let’s take a look at the basics of the lead generation strategy and process:
- Potential customers find your business through one of your marketing channels – think social media platforms, website, blog, or ads.
- They click on your call-to-action.
- Your CTA directs users to a landing page, or other lead capture page, that is designed to capture leads in exchange for an offer – think newsletter subscription, a 10% discount, a contest, a free download, or free shipping.
- To be able to access the offer, the consumer must fill out a lead capture form.
- Once they submit their form, you’ve captured a new lead. Congrats!
There are a variety of channels you can use to drive traffic to your lead capture page. But the end goal is always the same – use an offer to collect your potential customer’s data via an optimized lead capture form.
While the process is easily simplified, a lot goes into a successful lead generation strategy. Make the execution of your lead generation strategy more manageable by using one (or some) of the best lead generation tools on the market.
BigContacts
Best For CRM, email marketing
Suited For: Small to big businesses
Integrations: Yes
BigContacts is a powerful CRM and sales management tool that lets you manage customer relationships and prospects in your business. It is a very cost-effective solution for small to medium-sized companies that want to fix conversion funnel leaks to reduce lead mismanagement.
How to Use BigContacts to Streamline Lead Management?
- Import your contacts to BigContacts via spreadsheet, email, forms, and webhooks. Track all the interactions from a single screen.
- Organize your contacts based on activity, opportunity, or last interaction to improve management.
- Design automated drip mail campaigns to nurture the leads. You can configure automated emails based on key events, the prospect’s position in the conversion funnel, contacts’ actions, or behaviors on your site.
- Design professional emails in minutes with pre-built templates and a flexible drag-&-drop editor.
- Use detailed reports to track your marketing campaign’s progress and sales activity. You can sort the reports using filters or generate system reports to analyze various marketing, sales, and contacts activities.
- Integrate seamlessly with other tools, such as Zendesk, Mailchimp, Google Contacts, and HubSpot.
Pros
- Schedule automated tasks and reminders for team members.
- Pre-designed templates for emails and reports.
- The company provides 24×7 customer support via chat, call, and email.
Cons
- The mobile app needs some improvement in UI and performance.
Price: Starts at $5/user/month billed annually
Doodle
Best For: Lead management tool
Suited For: Small to big businesses
Integrations: Yes
Though not a lead generation tool, Doodle is a time-management tool that prevents the loss of prospects because of miscommunications, delays, and lengthy mail correspondences.
How Does Doodle Help in Preventing the Loss of Potential Prospects?
- Doodle’s scheduling tools help you fill the sales pipeline and schedule meetings with clients.
- You can schedule multiple meetings at once.
- Create your own shareable Doodle calendar link, include the availability slots, and share it with your prospects. Your prospects can select the slot that suits them.
- Notify them about any changes in the meeting timings directly from the Doodle dashboard.
- Connect your Google Calendar or Office 365 with Doodle, sync meetings to your calendar automatically, and avoid double-booking.
Pros
- Standalone software to schedule and manage all your appointments across every channel.
- The interface is simple to use. There is no learning curve.
Cons
- Creating poll forms can get quite tricky. The builder is not intuitive and requires an upgrade to add more features.
Price: Starts at $6/month
Keap CRM
Best For: All-in-one CRM
Suited For: Small businesses
Integrations: Yes
Keap is a lead management software to streamline your sales and conversion process across all channels. You can collect new leads by adding forms on your website, qualify them using email and SMS marketing, and nurture them with the inbuilt CRM tools.
How to Nurture Leads Using Keap CRM?
- Sync all your contacts from Outlook, Gmail, etc., and manage everything in Keap.
- Pull contact details into Keap from your iPhone, a spreadsheet, or business cards to stay updated on your business relationships.
- Reply to your client’s email, SMS, or phone directly from Keap CRM.
- See all the conversations in one place. Set up alerts about new messages.
- Use advanced automation to send automatic follow-ups, automate lead qualification paths, schedule meetings, and run drip campaigns to maximize conversions.
- It offers a single dashboard view to show all your messages, tasks, appointments, and reports under a single screen.
- Create and add lead forms to your website to collect information from potential prospects.
Pros
- You get a pipeline management tool, CRM tool, and eCommerce store builder in one platform. It can help shift focus on growth rather than data management for small businesses.
- You can sync all the client’s conversations in one place and reply to any channel like phone, SMS, and email.
- The campaign builder has the most user-friendly interface among other similar tools.
Cons
- The commerce platform provides very basic features and design. Only suitable for small businesses.
- The appointment reminders can be upgraded to include more attributes to send nuanced follow-ups.
Price: Starts at $59/month
Calendly
Pricing: Free, paid plans start at $8/month
Rating: 4.5/5 stars on GetApp (based on 56 reviews)
Calendly makes it easy to schedule meetings, sales calls, demo requests, and so on. With the tool, you’d simply set the times you are available, and prospects can choose a time from your schedule that works for them. You can even add a Calendly link to your email signature.
Limecall
Pricing: Free for up to 15 calls per month; paid plans start at $149/mo
Rating: 4.9 out of 5 stars on G2
Limecall is a callback tool that provides personal one-on-one conversations with your prospects that you can turn into qualified leads. This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them.
The Starter Plan is free, and then the prices begin to range from $149/mo depending on the number of calls and the engaged call operators.
LinkedIn Helper
If you’re thrilled about using LinkedIn, Slideshare, and LinkedIn Sales Navigator, then you’ll find this tool a big deal. LinkedIn Helper combines with Sales Navigator, which enables you to acquire thousands of targeted contacts. This is possible by sending out personalized invites to 2nd and 3rd connections.
You can develop automated messages, auto-responders, and message sequences to 1st connections on your account. The process of gathering lead information is also streamlined with automated profile visits. You can export lead lists to CSV for Excel or Google Sheets. Then use that to form targeted mailing lists.
It’s also possible to create a lead generation funnel to prevent intersections between campaigns.
If you’re not sure of its benefits, then you can sign up for a free trial. Otherwise, you can choose to pay for one month ($15), three months ($40), six months ($60), or one year ($99).
Quora
Sometimes, you can generate leads from unlikely sources. Quora presents a great opportunity to do two things: build visibility and gain traffic. Quora is useful because it allows you to ask and answer questions.
These questions and answers are emailed to people who’ve shown interest in the topic. The one with the best answer will get followers, and if you include links in your answer, it’ll drive traffic to your website.
The idea is to pose and answer questions your audience cares about.
MobileMonkey
Reaching your audience across channels isn’t only useful to your brand. It’s expected by your customers. This is what makes omnichannel marketing a win-win. B2B buyers want convenience, just like any other customer today. And one way of offering this is by sending messages via text message.
Smartphones are widely used in business settings and travel with professionals wherever they go. So it makes sense to target leads via mobile devices. With text message marketing, you can.
MobileMonkey Omnichat technology makes it easy to send out SMS promotions, surveys, and other marketing collateral to target audiences. Of course, they’ll have to opt in to receive messages from you. Otherwise, your brand will become an annoyance.
With this platform, you can chat live with website visitors, and send messages on Facebook and Instagram.
Zapier
Best For: Workflow automation and lead management software
Suited For: Small to big businesses
Integrations: Yes
Zapier allows you to connect different web apps and automate tasks between them to keep everything updated at all times. You can connect over 3000 applications and automate routine tasks between them to save time and effort.
How to Automate Workflows Across Different Applications Using Zapier?
- You can automate workflows across various apps using triggers and actions.
- For example, if someone subscribes to your newsletter on Facebook >> it triggers an automatic action to send data to Mailchimp and add the lead to the subscriber list >> then it sends you an alert about the new lead.
- Automate lead qualification workflow to send automated messages to new leads.
- You can set alerts for the sales team about new leads, lead status, and other updates.
- It also allows you to configure workflows to share content across social media.
- Automatically add new leads from various channels to your spreadsheet or database.
- Integrate with apps, such as Facebook Lead Ads, Slack, and Google Sheets to keep everything organized.
Pros
- One of the most prominent automation software to eliminate manual work across your apps.
- Plus, you can connect hundreds of applications with their APIs.
- There is no need to write any code. The visual interaction tool makes the process much easier.
Cons
- Sometimes, it can be hard to figure out how to make the Zap(trigger) work.
- The pricing is based on the number of tasks. So. it can add to your bill quickly.
Price: Free basic plan. Paid plans start at $19/month
What makes a B2C lead generation tool good?
Possibly one of the most subjective questions you can ask is what makes something “good”. For lead generation software, finding something that simplifies the process of capturing qualified leads without you needing to learn a whole new skill set is key.
It needs to help you achieve your marketing goals better than you could without it. Look for a tool that gets you leads faster, in greater volume, or more cost-effectively than you were in the past.
Conclusion
A business cannot survive without the steady influx of new prospects and the sales that follow. If this happens, it will invariably experience the inevitable – slow but eventually stagnant growth. You may recall how your business was growing like wildfire when you started out. The top line of your income statement was on an upward trend, while the bottom line was rising as well. Your paychecks were getting fatter, your bank account bulker, your credit limit extended and that shiny car parked in front of your office building looked shinier and shinier.
If you currently have a business then you are going to need leads. You can’t just sit around and wait for the phone to ring or people to magically walk through your doors. You have to go out there and find those qualified leads that will be interested in what you have to offer.