Prospecting for new leads can be a very time-consuming task, especially when you are dealing with small businesses. If that’s the case, there is a good chance that you have already considered using lead generation tools for ecommerce. In this article I will show you some of the best options on the market, based on the user experience and reviews of actual users.
Are you interested in lead generation tools for ecommerce? Are you wondering what is the best lead generation software for ecommerce websites? If yes, then you’re at the right place. This article is about top lead generation tools for ecommerce. To help you choose a perfect fit for your ecommerce store, I’m going to tell you 5 best lead generation tools too look out for. Before delving into details of these top 5 lead generation solutions let me explain what actually these are and why they are popular among businesses. Ecommerce businesses make use of technology to conduct day to day business activities. These businesses also need software solutions to automate and streamline their processes to increase efficiency and productivity. Lead generation tools create leads automatically & increase ROI.. Ecommerce stores need to constantly generate store leads so that their store stays up-to-date. Businesses can use these solutions to reach potential customers and retain existing customers..
How does a small e-commerce store create lead generation strategies that will help them grow their business online? While most of the lead generation tips are focused on generating sales leads to smaller retail stores, they also apply to B2B well. In this guide I will be highlighting some lead generation tools used by retailers. Some of these tools include: Facebook, Google Display Network, Email (Sales/samplers), Yelp, and Twitter. The objective is to explain each tool and give a brief example on how you can use these tools for generating more sales for your business.
Lead generation tools are useful for beginners and professionals in the marketing field. It helps in generating leads for websites and makes it easier for the customers to place orders. So if you are confused about which are the best lead generation tools available then read this article at Lead Generation Tools for Ecommerce.
What Is Lead Generation in eCommerce?
A lead is simply a person who’s interested in your brand, products, or services and takes an action to demonstrate that interest. This could involve:
- Clicking on your ad campaign
- Signing up for your email list
- Following your brand on social media
- Downloading a piece of content
- Signing up for a free trial
Each lead is a potential customer. Every action a lead takes provides valuable data. You can use this data to convert a lead into a paying customer and inform your overall lead generation strategy.
Airborne App
Airborne App offers advanced team and client management to improve inter-team collaboration and productivity. Once you bring in the leads, you can effectively manage the communications to nurture them and plug drop-offs from your sales funnel.
Best For: Team and client management
Suited For: Small to medium businesses
Integrations: Yes
How to Use Airborne App to Manage Leads?
- Manage client and team data from the same tool.
- Provides a dedicated dashboard for each client to track invoices, products, and communications in one place.
- Monitor your team’s progress and current task status from the in-depth dashboard.
- Assign tasks to teams, set goals and targets, assign roles and permissions, and more.
- Set automated campaigns and track deliverability to improve CTR.
- Integrate with other tools like Zapier, Gmail, MS Office to improve data flows
Pros
- Provides in-depth client-based tracking to generate quality leads.
- Use presentation-ready reports and analytical data to monitor the performance of your campaigns.
Cons
- The dashboard UI can be improved to include more filter options.
Price: Starts at $60/month
Qualaroo
Best For: Survey, lead forms, on-site polls, behavioral insights
Suited For: Small to big enterprises
Integrations: Yes
Qualaroo is the best lead generation software and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.
How to Use Qualaroo as Your Lead Generation Platform:
- Create feedback surveys and add a lead form at the start or end to generate new leads.
- Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
- Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
- Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
- Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
- You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
- Choose how, when, and who to target with each survey and lead form using advanced targeting options.
- Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
- Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
- Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.
Price: Starts at $80/month billed annually
Pros
- Easy to set up and use. You can just log in and start designing the survey to get target leads.
- Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.
Cons
- Reporting UI can be improved. Needs more export options and filters.
Picreel
Best For: On-page lead generation, surveys, and lead forms
Suited For: Small to big enterprises
Integrations: Yes
Picreel is one the best lead generation tool that lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.
How to Generate Leads Using Picreel?
- Design personalized offers and rebrand them to suit your website using the visual editor.
- Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
- Combine offers with lead forms to prompt visitors to share contact information.
- Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
- Embed survey overlays to collect valuable insights from existing visitors.
- Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
- It provides a mobile-responsive design for website overlays.
- Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
- Integrate with other applications to send the leads to your CRM tools and turn them into customers.
Price: Starts at $14/month billed annually
Pros
- Flexibility to customize lead pop-ups using the HTML & CSS editor.
- We found that this pop-up lead software offers more in-depth targeting options than other similar tools.
Cons
- The UI can sometimes feel a little glitchy.
- The A/B testing dashboard needs refinement to display more data.
Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Zapier
Doing repetitive tasks is time-consuming and inefficient. This is especially true when you’re running dozens or even hundreds of SaaS tools on any given day. With Zapier, you can gain control over your time and tech stack. It works by connecting all of your apps, creating a seamless experience. The platform is compatible with over 1,500 apps and can integrate them without technical knowledge needed.
From here, automation is simplified so you can focus on innovating your processes. You can get started with Zapier for free. Then once you’re ready to upgrade, you’ll pay $29.99/mo for Starter plans or $19.99/mo when billed annually.
HotJar
What if you were able to see exactly what your visitors viewed on your website. With this “superpower,” you could understand what attracts visitors and what doesn’t. Well, this is somewhat possible using a heatmap tool like HotJar.
Then you can use the tool to give surveys and polls to learn why people bounce away so you can better optimize your site. The platform is user-friendly and comes with pricing plans for all business sizes.
Turnstile
You’re hosting webinars to attract your target B2B audience. But are you capturing their names and emails too? If you’re publishing your content for anyone to watch anytime, then this will be challenging to do. Unless you adopt a tool like Turnstile.
This platform allows you to gather information about your viewers after they finish watching. Or you can request their contact information at the start or in the middle of the video. It also integrates with email marketing tools like Mailchimp and CRMs like Marketo and HubSpot.
You can start using it for free, then upgrade later to a Pro plan starting at $99/mo.
Who Is Your Ideal Lead?
Having a deep understanding of your ideal lead is the first step in streamlining your marketing efforts and bringing more qualified leads. You may have a general idea about your target customers’ characteristics, behaviors, motivations, and pain points, but you must develop buyer personas based on data, not assumptions.
Start creating a buyer persona using qualitative data from your site analytics, industry reports, and competitor research. Combine this with quantitative research from customer interviews and online discussions around your brand and products.
Once you have all the data in front of you, map the characteristics of your ideal lead by looking at factors such as:
- Household income
- Age
- Education
- Gender
- Location
- Hobbies or interests
- Pain points
- And more
Having a clear picture of your ideal lead helps you improve the targeting of your marketing campaigns, create more impactful blog content and provide irresistible offers or promotions.
You might even discover that you should tweak your product inventory or services to better serve your customers’ needs. After all, if you sell each customer three items instead of one, you’re well on your way to skyrocketing profits without any additional lead gen expenses.
Conclusion
Generating leads through your website is arguably the most important component of your marketing strategy. If you can’t get leads, you can’t hope to gain new customers and grow your business. This means that you need the best lead generation tools for ecommerce sites if you want to optimize your online presence.
Every online retailer knows how important it is to generate leads to grow the business. A growing business means more profits. And profits mean a better life for you and your family. Generating leads for ecommerce can be tough, especially on a tight budget. The good news is that most online retailers don’t spend thousands of dollars building a list of leads. In fact, the only thing required to get started is a computer with an internet connection. The even better news is that there are lead generation tools available to you at no cost.