Have you ever wondered where to start when it comes to lead generation tools? There are so many tools out there, it can be confusing to identify the ones that will best help you generate leads for your business. In this article, I’m going to share with you some of the best lead generation tools available. Each one is a valuable asset for any company that is looking to grow.
Lead generation is the process of acquiring new customers for a business, service or cause by encouraging people to provide their contact information and indicate an interest in the company’s product or services. Therefore, generating leads can be considered as a type of ‘pre-sales’ activity that takes place before any sort of sales process. Lead generation is also a key component to many business strategies, especially when it comes to generating B2B leads. If you are trying to generate more leads for an existing business (or create an entirely new one), you may be looking for advice on best practices or tools.
Using lead generation tools for small business is an excellent way to not only attract more clients, but also to help convert your leads from potential customers into actual clients. Lead generation tools are very helpful in the process of increasing traffic and increasing sales. Some lead generation tools cost a lot of money, but there are also some tools that are completely free.
Lead generation is used by businesses of all sizes and it’s a key component to any marketing campaign. As a business you want as many people as possible to reach out to you about their needs, whether that be for your product or service. A lead generation tool can give you the best chance of reaching a potential customer, whether that’s through social media, Linkedin or even Google+. Here is a list of tools that can help your business succeed when it comes to lead generation.
What is Lead Generation Software?
Lead Generation Software is a cloud-based marketing suite that helps you capture the right type of leads required for your business and converts them into sales easily without demanding your much effort. The lead management system is suitable for small and mid-sized businesses for handling daily lead generation chores such as contact management, form customization, running polls and surveys, social media marketing, and post-sale follow-ups, amongst many others. You can easily manage your marketing campaigns from a single dashboard while auto synchronizing every new data with the system on a daily basis. The moment leads pay a visit to your page, you come to know about them such as who they are, what they do, what their interest levels are, etc.
ProProfs Chat
Best For: Instant Chat Support
Suited For: Small to big companies
Integrations: Yes
ProProfs Chat is a versatile lead generation software tool that lets you provide instant support to your website visitors and collect leads. With features like chat anticipation, canned responses, visitor information, and agent performance metrics, ProProfs Chat makes your team faster and more efficient in handling customers’ queries.
Why Choose ProProfs Chat?
- Install live chat widget to the website to resolve customers’ queries in real-time.
- Add self-help material to the chat widget for instant help.
- Store canned responses to reply to the frequently asked questions instantly without typing the answers again.
- Add pre-chat lead forms to capture new leads on your website.
- Set up live chat announcements to show product recommendations, service updates, and discounts to the visitors.
- It also lets you configure chat routing rules to direct the customer to the right agent and uniformly distribute the workload.
- You can set up advanced conditions based on visitors’ location, chat history, keywords, etc., to route them to the appropriate agent.
- Provides in-depth data reports to track the performance of your support team. The admin can monitor each agent’s performance with chat ratings, total chats, missed chats, response time, and more.
- Integrate with 50+ tools, such as Microsoft Dynamics, Google Analytics, and Salesforce to quickly analyze the data and streamline the sales process.
Pros
- The chat pop-up widget is great for showing upcoming deals & discount codes to visitors and boosting lead generation.
- In-depth analytics and reporting. You can track the performance of your agents and pop-ups, among other stats.
Cons
- Limited prebuilt chatbot flow templates.
- Needs more options to customize the chat widget.
Price: Offers a free plan. Paid plan starts at $10/operator/month billed annually
Tawk.to
Best For: Live Chat and support tickets
Suited For: Small to big companies
Integrations: Yes
Besides being a live chat and ticketing platform, Tawk.io is also a perfect lead generation tool for your websites and app. In less than 30 seconds, you can get started with the tool. You can assist customers in their website journey and collect leads at the same time.
How to Use Tawk.to as a Sales Lead Generator?
- The dashboard view allows you to monitor the visitors in real-time and shows their email addresses and locations.
- Track the visitors on various pages in real-time.
- Initiate the live chat with any visitor on any page to provide support and capture new leads.
- Allows geo IP tracking, message sneak-peek, automatic visitor Information, and a built-in ticketing system, among other features to help you find potential prospects on your website.
Pros
- It’s free. You can purchase upgrades if you want, but the free plan is sufficient to get you started quickly without any capping.
- Real-time tracking of visitors on your website to target them at the right time.
- You can hire chat agents from Tawk.to to manage the live chat.
- The Android App comes in handy to engage customers from anywhere.
Cons
- The free plan does not provide much customization and branding options.
- Lacks chatbot feature
Price: Contact for pricing
LiveChat
Best For: LiveChat, Chatbots
Suited For: Small to big companies
Integrations: Yes
Continuing with chat tools for support and lead generation, LiveChat is among the best lead generation tools in the market. It is a complete customer service platform that offers both customer support and marketing tools for your business.
What Makes LiveChat so Popular?
- You can add the LiveChat widget to your website and manage visitors from one place.
- The analytical dashboard allows you to see the list of all the visitors on your website in real-time.
- Use filters to identify potential prospects.
- Add pre-chat lead forms and post-chat surveys to LiveChat to collect new leads.
- Use the collected information with the integrations, such as CRM tools, Slack, and Mailchimp to nurture the leads.
- You can use the Chatbot addon to personalize the visitor’s experience and generate leads. Use the welcome chatbot, after-hours chatbot, and lead generation chatbot to improve customer experience.
Pros
- Supports conversational chatbots to handle visitors during odd hours.
- You can manage interactions from various channels in one place like Messenger, WhatsApp, mobile app, and more.
- Multi-language support for live chats.
Cons
- Sometimes notifications are not delivered on mobile devices.
Price: Starts at $16/month
HubSpot Sales
While we already talked about HubSpot earlier on in this post, we need to highlight their Sales Hub in particular.
Sales is part of HubSpot’s suite of tools for small businesses. It helps you save time on generating new sales leads with a sales CRM, engagement tools, quote functionality, and more.
HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.
Key Features:
- Integration with over 940 tools in the HubSpot App Marketplace
- Meeting scheduler keeps your calendar organized
- Live chat to easily connect with your leads
- Free plan to get you started
Pricing: HubSpot Sales has a free plan with some limited functions. Paid plans start at $45/month for their Starter plan, $450/month for their Professional program, and $1,200/month for their Enterprise plan.
LinkedIn Sales Navigator
To the surprise of no one, professional networking site LinkedIn has vast amounts of company information in its databases. You can gain access to that info via LinkedIn Sales Navigator.
This lead generation and sales tool gives you the necessary knowledge to reach and engage the right people.
LinkedIn Sales Navigator also provides advanced lead searches, recommendations, CRM integrations, and sales updates.
Key Features:
- LinkedIn InMail Messages access
- Access to LinkedIn subscription features like Job Seeker and LinkedIn Learning access
- Customized lead suggestions
- Integrate with other sales tools
Pricing: LinkedIn Sales Navigator’s pricing ranges from $79.99/month to $108.99/month. Enterprises with more extensive needs can contact their sales team for custom quotes.
Pipedrive
Pipedrive prides itself on simplicity, and it really is easy to use.
This piece of automatic lead generation software tracks all interactions with leads easily. Then you can see all the data in one unified dashboard whenever you check in.
It also makes it easy to know what action to take next.
Key Features:
- Design sales pipelines from scratch or by using one of Pipedrive’s templates
- Coaching to help you meet your sales targets and goals
- Security dashboard so you can monitor how, when, where, and by whom your company data is being accessed
- Integrates with over 250 other tools
Pricing: Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month.
Marketo
Pricing: Paid plans start at ~ $900/month
Rating: 4/5 stars on GetApp (Based on 292 reviews)
Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information. However, we’ve seen packages start at roughly $900/month.
Pardot
Pricing: Paid plans start at $1,250/month
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)
With Pardot (now part of Salesforce), you can create landing pages, conduct A/B testing, capture leads, integrate Google Adwords, create email campaigns, and set up email automation. There is no free trial available; however, you can view a demo by filling out a lead form on Pardot’s website.
Keap
Pricing: Paid plans start at $79/month for the first five months, they also offer a 14-day free trial
Rating: 4/5 stars on GetApp (Based on 398 reviews)
Keap is an all-in-one solution for marketing automation and CRM. You can manage contacts, score leads, create automated email campaigns, create landing pages, track website visitors, and more. They offer a 14-day free trial.
SharpSpring
Pricing: Paid plans start at $400/month
Rating: 4/5 stars on GetApp (Based on 398 reviews)
SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.
Drift
Best For: Live chat, AI chatbots
Suited For: Small to big enterprises
Integrations: Yes
Drift is a lead generation software and marketing automation tool that captures new leads with Live chat and AI-driven chatbots. It is a cloud-based platform that offers live chat, follow-up emails, relationship management, and AI-powered chatbots to fuel your sales process.
Why Is Drift One of the Best AI-Based Live Chat Tools?
- It offers conversational chatbots that engage your customers to collect contact information, qualify the leads, book appointments with appropriate teams, and, if necessary, transfer the chat to an agent.
- With the live chat feature, your visitors can interact with you immediately.
- Anonymous visitor intelligence shows the visitors’ public data, such as company name, industry, team member count, revenue, and location.
- It also provides advanced analytics tools to show which conversation types on which pages generate the most leads and what customers ask on their chats.
- Integrate with your CRM and ABM tools to automate workflows and send across the information collected by the Chatbots.
Pros
- Intuitive and user-friendly interface for both backend and frontend.
- Offers mobile app to chat with website visitors on the go.
- Flexible chat routing.
Cons
- Some minor issues with push notifications.
Price: Contact for price
How does Lead Generation Software work?
Lead generation software offers you beautiful and high-converting customizable forms to capture leads from websites. You can use them to as in-mail or in-person forms as well to collect lead data from third parties. The software can seamlessly integrate with your other business tools without requiring any coder. It pulls data about your leads through various lead generation tools from their social media pages, professional database, and other websites to give you a detailed view of their interests and niches. Lead management software also ensures your team gets the required information on a real-time basis while keeping rest information secured under privacy shield compliance. The software can be well explored to witness a steep rise in lead conversion with the help of machine learning and AI.
Conclusion
Lead generation is crucial for businesses to survive and grow. The truth is, you need to be generating low-cost leads or sales prospects if you want your business to keep on flourishing. Bing Ads, Facebook Ads, LinkedIn ads, these are all great ways to generate leads and increase b2b lead generation but its not the only way.
Free Business to Business (B2B) lead generation software helps in generating quality sales leads and connect with decision makers from the targeted businesses. You can also use B2B lead generation software to migrate on-line and offline business activities in a single panel or database. So, for better results, you need Free B2B lead generation tools which focuses on prospecting, relationship management, sourcing, nurturing and converting your leads.