The world wide web is a great place to find lead generation tools- whatever kind of business you run, we can almost guarantee there is a website somewhere that offers the prospect of more customers. For example, you may be looking to attract more companies looking for lead generation software free . These websites definitely do exist and, in addition, are often incredibly easy to use. But before you rush off to have a look online, it is important that you read this article carefully to ensure you don’t end up buying anything you didn’t need.
The b2b lead generation tools free or the lead generation tools for b2a, can be obtained from different places. You might already have an idea about it. Either you know it because you use it every now and then, or you are just hearing about this phenomenon and is starting to get curious.
For small business owners, lead generation is one of the most challenging aspects of marketing. Lead generation tools help small businesses generate sales leads and boost their sales. If you don’t have your own toolkit accessible on your mobile devices, you need to get one right away.
As in the physical world, businesses seeking to grow the flow of qualified leads make use of lead generation tools online to effectively build, maintain and manage those relationships. So what are some of the most popular online lead generation tools used by small businesses today?
Is it worth investing money in Lead Generation Software?
If you are a solo entrepreneur, then probably you should not invest in something that costs you higher than your current monthly income. However, you can go for free versions available in the market to get as much help as you can. Once you expand your horizons and step up to a small and mid-sized level company status, go for a premium lead management system software where you can get maximum benefits of capturing quality leads as output against less effort as input.
Pipedrive
Best For: Live chat, chatbot, forms, caller
Suited For: Small to big enterprises
Integrations: Yes
Pipedrive acts as both a Lead generation tool and contact management software for your business. You can generate leads, manage contacts, and automate workflows to track your sales performance.
Why Is Pipedrive an All-in-One B2B Lead Generation and Management Tool?
- Sync and pool prospects from various contact sources, such as Outlook, email, Google contacts, etc.
- Retrieve extensive information about your contacts using just an email address and public data.
- It allows you to pull the customer data automatically from Google, LinkedIn, Twitter, and other social sites into your CRM.
- It also provides live chat, chatbot, website forms, and built-in caller features to automatically capture new leads from your website into your Pipedrive account.
- Pipedrive updates your interaction history with the contacts under one dashboard so you can qualify leads.
- You can also use custom labels to segregate the data.
Pros
- Provides both live chat and lead management in one tool.
- Powerful customer reporting to filter and track the leads data as you want.
Cons
- The mobile app needs an update to make it more user-friendly.
Price: Starts at $12/month
MobileMonkey
Best For: Chatbot, live chat, SMS marketing
Suited For: Small to big enterprises
Integrations: Yes
MobileMonkey is an automated chatbot-based lead capturing and qualification tool that handles lead generation from various channels, such as Website live chat, SMS, and social platforms.
What Makes MobileMonkey One of the Best Lead Generation Software?
- You need to design the campaign once in the MobileMonkey, such as creating chat blasts, chat drip campaigns, website chat dialogues, opt-in questionnaires, and subscriber forms. Once designed, It automatically uses the campaign to interact with the users and collect leads across all the channels.
- So if a customer messages on Facebook, website chat, or SMS, the Omnichat engages him with an automated conversation to collect and qualify the lead.
- Use the unified Inbox to see the conversations happening across all the channels. Start a chat or reply to any ongoing chat from a single screen.
- It also automatically captures the names, emails, and phone numbers of those who interact with your social media posts to build the prospect list.
- Integrate with CRM and email marketing tools to export the data and build relationships with your prospects.
Pros
- Easily creates chat drip campaigns for Facebook Messenger to improve visitor engagement and lead generation.
- Intuitive chatbot builder to create conversational bots in minutes.
Cons
- The SMS marketing tool needs more features.
Price: Starts at $19/month
ProProfs ChatBot
Best for: Automating lead generation, booking appointments, 24×7 customer support
Suited For: Small to big enterprises
Integrations: Yes
ProProfs Chatbot is a simple yet powerful lead generation tool that helps you build conversations that convert. Chatbot builder software reduces your support team’s load by assisting customers with their routine questions without human intervention. It offers ready-to-use templates for various business needs, such as booking appointments, lead generation, customer support, and so on. You can connect your self-help articles with your chatbot and enable 24×7 support for customers. Design the chat flow based on your needs using the drag and drop interface and have your own chatbot up and running in minutes. Save your customers from filling those boring lead forms with a lead-gen chatbot, which remains in service of your visitors 24×7 and helps you keep them delighted.
What makes ProProfs Chatbot so effective in generating new leads?
- Build conversational flows for the chatbots using the drag and drop editor.
- Add interactions and questions using branching and skip logic to design completely automated chat flows for the customers.
- Design your chatbot from scratch or use the pre-built templates to make your work easier.
- Integrates with ProProfs Knowledge Base to show relevant information to the customers.
- Assist customers 24×7 and collect leads at the same time using automated chatbots.
- If connected with ProProfs HelpDesk, you can configure automatic support ticket creation for the users after they interact with the chatbot.
Pros
- Provides both offline and online support for chatbots.
- Improved routing with branching and prebuilt conversational flows.
Cons
- Needs more chatbot templates.
Price: Paid plan starts at $10/operator/month (billed annually)
Drift
Drift helps you deliver helpful and personal service to customers by conversing with them.
This tool runs off the cornerstones of “Conversational Marketing” and “Conversational Sales.”
Drift allows you to talk with your website visitors instead of just asking them to fill out forms and wait for follow-ups.
Key Features:
- Integration with other sales and marketing platforms that personalize each person’s experience based on their history with your business
- Chatbot to qualify and guide your leads
- Eliminate back and forth communication with leads and connect with them in real-time on your website
Pricing: Drift has a free version to get started. To get pricing, you will need to speak with a sales agent.
Intercom
Need a modern messaging service to fully engage site visitors? Intercom could be the answer.
A messenger app connects you with your customers to give them higher satisfaction and loyalty to your business.
Bots, live chat, and other communication-based apps within Intercom are available to help your leads and customers whenever they need.
Key Features:
- Self-service chat and help features to free up your time without sacrificing customer service
- Connects with 300+ other tools so you can talk with confidence
- Collects information from customers so you can follow up later
Pricing: Intercom starts at $67/month for their Starter plan for small businesses. Otherwise, pricing is based on the number of employees on your plan and the number of site visitors.
CallPage
CallPage generates more phone call-based leads for your business.
Using a button on your website, potential leads will enter their phone number. Then, within 28 seconds, they will receive an automatic callback, no matter where they’re located. Of course, you can set business hours, so you’ll only receive calls then.
With lead qualification and sales, speed is key with communication. CallPage helps you bridge that gap.
Key Features:
- Targeting rules, so the callback button only appears when leads are the hottest
- Fully customizable popups
- Call analytics dashboard to give you insight into your calls
Pricing: CallPage’s Basic plan is free, covering 15 leads a month. From there, it’s $159/month for their Professional plan and $379/month for their Premium package.
Google Ads
Google Ads puts ads in front of people when they search for related terms.
That way, your ads are relevant and will increase people’s chances to visit your website or call your business.
One great feature is that setting up campaigns is free. You only pay for advertising when people click your ad.
Key Features:
- Customizable copy based on your advertising and marketing goals
- Reach a broad audience of relevant potential leads
- Select where your ad appears, so you only reach your target audience
Pricing: Google Ads lets you set up your own budget and remains a flexible option in terms of pricing.
Constant Contact
Pricing: Tiered pricing starting at $20 per month for email marketing (other tools priced separately)
Rating: 4.3 out of 5 stars based on 1799 reviews on Capterra
Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data.
Constant Contact is best for small businesses, so make sure it fits your needs before diving in.
IFTTT
Pricing: Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40
Rating: 4.5/5 stars on GetApp (Based on 27 reviews)
IFTTT stands for “If This Then That.” The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.
Zapier
Pricing: Free, paid plans start at $20/month
Rating: 4.5/5 stars on GetApp (Based on 158 reviews)
Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.
What are the features of Lead Generation Software?
Generating a lead and carefully managing them is one of the essential points of the lead generation software. Apart from this, the software is also used for transforming the way companies, and businesses acquire their leads. It is achieved by providing them with new potential customers, partners, and stakeholders. But one question may arise that how does a single software can be able to manage so many things? Let’s have a look at the same.
Leads Discovering Tools
The lead generation software efficiently manages the art of searching through massive lists of customers and organizing them based on their behaviour. Based on the specific set of keywords, the software automatically filters the most desirable candidates without less or no user interference. After screening, the contacts or leads are tagged separately for easy retrieval when needed.
Import/Export Tools
Be it importing the extensive contacts list or exporting the details to the sales or another department, the lead generation tools handle everything. One has to set the preference along with the speed of import/export of the location, and bingo, the work is done. It tackles the need for going through every contact information in a detail and then sending/receiving them manually.
Collaborative Tools
Nowadays many lead generation tools also come with collaborative tools which help employees to stay updated with the progress of lead capturing, nurturing, and their scoring details. Using the feature, the approved members can comment, edit, or reject the points when desired without any worries.
Tagging Leads
Considered as the latest trend in the lead generation tools, tagging leads according to their behaviour helps in streamlining them into their respective niches. During the lead generating process, a potential customer’s details go through multiple phases of development, thus, not maintaining tags on them can be very confusing later. Hence, tagging them under the respective niches is highly advisable to enhance efficiency in the lead generation process.
Reporting Tools
The analytics and reporting tools come in handy as they provide a complete and profound layover of the customer’s interest while catering to keep them hooked to your service. By understanding the customer’s orientation, one can merely divest to create more tailor-made products to keep them surprised.
Customizable Platform
Most lead gen software comes with a highly customizable platform which enables the users to design it as they want. The simple drag and drop functionality, along with customizable themes, fonts, and more help the users to sketch their dreams into reality without much headache. Rather than investing in professional already-used design, this will surely help entice the audience more fabulously.
Conclusion
Lead generation tools have been proven to be the most effective and efficient tool to generate leads for business. There are hundreds of lead generation tools online you can use and all are easy to set up and run.
There was a time when companies needed to spend on advertisement and marketing campaigns in order to target new customers. But that is not so today; there are various lead generation tools online which help prospective customers find you easily.