Lead generation is an important part of nearly every business, big and small. Whether you are trying to gain customers, more sales or build your database of customers, lead generation has a key role to fill. In this article I will be talking all about the best free lead generation tools that can help grow your business and add value to it and I will also discuss how each tool can be used.
You want to generate more leads and generate better leads, which means you’re looking for the best lead generation tools. Lead generation tools can give you insight in your prospects and increase the quality of your incoming leads. The right lead generation tools are important to understand consumers and make websites convertable. This article reviews the best tools that can be found today on the Internet to increase your lead generation capacity while having an impact on your leads and conversions.
Everyone wants more leads. Whether you’re trying to obtain new clients or trying to fill your sales pipeline, you want to know which lead generation tools are going to enable you to be more successful. There are a lot of companies offering a variety of services and tools, and those tools can come with some big price tags. If you’re wondering what tools you should use, or which ones will get you the best return on your investment, here is a list of 10 lead generation tools that are worth consideration.
Generating leads online is one of the most complicated aspects of running a business on the internet. I’ll go over some tools that you can use to generate more leads and keep your business growing – so you can continue to get new customers and make money with what you’re doing.
How to choose a lead generation tool
So how do you choose what tool to use?
Firstly, think about what channels are involved in your marketing strategy. How are you getting in front of potential customers?
For example, if you’re utilising social media marketing to get in front of prospective customers you may require a tool that can help you build effective landing pages, schedule in a social media post, or even run ads from the tool itself.
Try putting together a list of things that you want as part of your lead generation strategies.
- Do you need to create landing pages?
- Do you need the tool to integrate with any existing tools?
- Will you be running paid traffic campaigns?
- Do you wish to capture email addresses and sync this with your CRM?
Try to think of more questions like the above to help you narrow down exactly what you need the tool to support with.
Qualaroo
Best For: Survey, lead forms, on-site polls, behavioral insights
Suited For: Small to big enterprises
Integrations: Yes
Qualaroo is the best lead generation software and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.
How to Use Qualaroo as Your Lead Generation Platform:
- Create feedback surveys and add a lead form at the start or end to generate new leads.
- Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
- Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
- Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
- Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
- You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
- Choose how, when, and who to target with each survey and lead form using advanced targeting options.
- Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
- Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
- Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.
Price: Starts at $80/month billed annually
Pros
- Easy to set up and use. You can just log in and start designing the survey to get target leads.
- Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.
Cons
- Reporting UI can be improved. Needs more export options and filters.
Picreel
Best For: On-page lead generation, surveys, and lead forms
Suited For: Small to big enterprises
Integrations: Yes
Picreel is one the best lead generation tool that lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.
How to Generate Leads Using Picreel?
- Design personalized offers and rebrand them to suit your website using the visual editor.
- Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
- Combine offers with lead forms to prompt visitors to share contact information.
- Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
- Embed survey overlays to collect valuable insights from existing visitors.
- Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
- It provides a mobile-responsive design for website overlays.
- Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
- Integrate with other applications to send the leads to your CRM tools and turn them into customers.
Price: Starts at $14/month billed annually
Pros
- Flexibility to customize lead pop-ups using the HTML & CSS editor.
- We found that this pop-up lead software offers more in-depth targeting options than other similar tools.
Cons
- The UI can sometimes feel a little glitchy.
- The A/B testing dashboard needs refinement to display more data.
ProProfs Survey Maker
Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar form
Integrations: Yes
ProProfs Survey Maker is another lead generation software and a CRO tool specifically designed to maximize user engagement and prompt them to fill the survey forms. It offers a plethora of features such as scorecards, skip logic, 15+ question types, visual questions, and more to make your surveys fun, interactive, and personalized for your visitors.
How Can You Generate Leads With the Survey Maker?
- Use the drag-&-drop editor to create beautiful surveys, web forms, polls, quizzes, sidebar forms, assessments, and more in minutes.
- Use 100+ beautiful templates to create surveys and quizzes in minutes.
- Send the survey and polls via mail, embed them on your website, and share them via social media to maximize the response rate.
- Design polls to know the consensus of your visitors regarding new updates and changes.
- Prompt the users to leave contact information with fun and immersive scored surveys and quizzes.
- Use the sidebar form to add a non-intrusive feedback form, lead form, or contact form on your website.
- Use the comprehensive reporting section for quick data analysis. You can see the survey responses, user details, survey scores, and more under the same screen.
- Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.
Pros
- Massive library of 100+ ready-to-use templates and 100k questions.
- Create scored surveys & quizzes to engage users and farm more leads for you.
Cons
- Needs more flexibility to customize the templates
Price: Free Basic Plan. Paid plan starts at $0.05/response/month billed annually
OptinMonster
OptinMonster is the best lead generation tool that makes it easy to convert your visitors into leads and customers.
It doesn’t matter what kind of website you run and what kind of leads you’re looking for. OptinMonster comes with the right solution for building campaigns to collect quality leads for your unique needs.
OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Even better? You can do it with a beginner-friendly and easy-to-use builder.
Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time.
In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week.
Key Features:
- Reduce cart abandonment: Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology.
- Increase conversions and sales: Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV).
- Show targeted promotions: Show free shipping bars, share discount codes, promote flash sales, and more based on referral source, geo-location, previous on-site behavior, user’s device, etc.
- Targeted offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions.
- Grow your email list: Integrate with your favorite email marketing, content management, and CRM platforms to automate your business.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
TrustPulse
TrustPulse is the market’s best social proof notification plugin.
Wait, social proof? Weren’t we talking about lead generation? Yes. But without trust, you will never collect leads. Social proof builds that trust.
In fact, adding social proof notifications is one of the most effective lead generation marketing tactics requiring the least amount of effort. TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more.
By displaying actual activity from real people, you will build trust with visitors.
Key Features:
- Real-time event tracking
- Smart targeting to boost conversions using advanced targeting rules and timing control
- Flexible design options to match your site’s branding
- Actionable analytics to get the stats you need to boost conversions
- Easy setup on any website with no coding needed
Pricing: The pricing plans start at $5/month for up to 2,500 sessions!
SeedProd
SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes.
With a beginner-friendly drag and drop builder, you can create various pages for your site. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back. But, with 150+ landing page templates, you don’t even need to worry about designing responsive and mobile-ready pages. All the hard work is already done for you.
SeedProd strong arms the conversion game by integrating with many email service providers and protecting your pages from spam, bots, and other fraudulent entries.
Key Features:
- Edit content in real-time and preview your website exactly as your visitors would with its live preview
- Put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready, all with one click
- Compatible with any WordPress theme and helps you ensure your website matches your branding
Pricing: SeedProd’s yearly pricing starts at $39.50 for their Basic package, $89.55 for their Plus package, and $159.60 for their Pro package.
Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes.
Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
What is lead generation software?
Before you start building your sales funnel it is crucial to recognize the kinds of marketing software solutions that target various stages of the funnel in order to increase conversions. 80% of marketers witness more leads and 77% notice higher conversion rates after automating their marketing workflows.
Lead generation software is a similar marketing automation tool that helps businesses gain leads online. It targets the top of the funnel, gaining contact information from prospects that enables you to market to them. As a company’s prospects move down the funnel, some will eventually convert and generate revenue for the business. So by bringing you more leads, lead generation software increases your conversions and ultimately, your revenue.
Conclusion
Lead generation is an important aspect for every business. No matter if you use content marketing, SEO or pay per click ads, leads are the fuel your business needs. Using lead generation tools will boost your leads and help you shoot up your conversion rate.
Generating higher quality leads for your business is one of the most important things you can do. Though many salespeople see leads as merely an opportunity to increase their quota, the truth is that when it comes to generating high-value leads, potential customers are only converted to actual ones at a rate of less than 20%. The rest are either never contacted again or don’t purchase anything. This means that it’s more important now than ever before to take charge of your lead generation efforts.