The Internet is full of social media marketing information, but it’s kind of hard to find what’s right for you. Log into linkedin Learning for the resources and advice you need for social media marketing success. Learn about the latest trends in customer outreach with employee advocacy and make your brand connection more meaningful with integrated marketing.
Want to take your LinkedIn marketing to the next level? Go from social media novice, to social media hero! Our courses will show you how to use LinkedIn to build your profile and grow your business, both online and offline. You’ll learn how to devise a strategy that works for you, create great content that people want to share, and measure the effectiveness of your efforts. Our social media marketing course comes with a Certificate of Completion.
Become a Social Media Marketer
11 courses 13 hours of content
Social media marketers are an organization’s direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
- Learn the foundational skills of social media marketing.
- Utilize social tools for business and government.
- Discover how to advertise on social platforms and measure effectiveness.
Social Media Marketing: Strategy and Optimization
Course details
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LEARNINGLinkedIn LearningCertificate of Completion
- Showcase on your LinkedIn profile under “Licenses and Certificate” section
- Download or print out as PDF to share with others
- Share as image online to demonstrate your skill
Social Media Marketing Foundations
With Brian Honigman
Course details
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing. Instructor Brian Honigman—a top marketing consultant—explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization’s goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.Show less
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LEARNINGLinkedIn LearningCertificate of Completion
- Showcase on your LinkedIn profile under “Licenses and Certificate” section
- Download or print out as PDF to share with others
- Share as image online to demonstrate your skill
Social Media Marketing Trends
With Brian Honigman
Course details
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business. This series highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes. Social media marketing expert Brian Honigman also explores augmented reality features on social media and trends on video platforms such as YouTube and TikTok. Each tip helps you understand the most recent developments in social media and get more meaningful results from your marketing efforts.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.Show less
Skills you’ll gain
Social Media Marketing for Small Business
With Martin Waxman
Course details
Small businesses can’t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media strategist Martin Waxman explains the key terms and definitions—everything from SEO to hashtags—and tells you how to start finding your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He also talks about what content to publish where and the tools you need to measure the success of your efforts.Show less
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LEARNINGLinkedIn LearningCertificate of Completion
- Showcase on your LinkedIn profile under “Licenses and Certificate” section
- Download or print out as PDF to share with others
- Share as image online to demonstrate your skill
Conclusion
With this course, you’ll understand how social media impacts careers and personal lives, why people use social networks, and how you can use it to define and expand your Personal Brand. You’re the social media marketing expert. Now prove it by earning a certificate with LinkedIn Learning to give you the edge over the competition.