There are many ways to market businesses, but Email Marketing is something that has been doing wonders for small business owners who want to boost their online visibility. Every business should have an email marketing strategy.
here, I will be showing ypu a list of free email marketing tools.
Mailgun
Next on our list is email automation software Mailgun, a program built specifically for developers. Unlike the previous products on this list, this platform doesn’t offer drag-and-drop navigation, so it might not be ideal for users with minimal technical know-how. However, if you are looking for the complete flexibility to configure your campaigns and have IT experts by your side, this will be a boon for you. For one, it has an API-first architecture that is engineered for reliability. It also comes with a robust sending infrastructure and advanced email validation that lets you send transactional emails in bulk without worrying about them bouncing back or ending up in spam.
Mailgun also comes with powerful tracking and analytics tools that let you access searchable logs and helps you remain up-to-date on the status of your email campaigns. You can even tag certain data so that it is easier to pull information for A/B testing later on.
Detailed Mailgun ReviewREAD MORE
Free plan:
Mailgun has a free plan that lets you send up to 10,000 emails monthly. This is inclusive of all the features that the platform has to offer.
Paid plans:
Mailgun only starts charging users once they surpass the 10,000 email/month limit. For the next 500,000 emails, they charge $0.0005 per email. After that, the following 1,000,000 emails will cost $0.00035. Lastly, for the next 5,000,000 emails, they will charge $0.00015. Once you go over the 5,000,000 email limit, they charge $0.00010 for every additional email.
GetResponse
No doubt, GetResponse is one of the most popular free email marketing tools, and there are many reasons for it. Through the email creator feature, you can use the drag-and-drop builder to develop your layouts, which were built to be mobile-friendly, adapting to different devices.
This will certainly make a difference in user experience, helping you to encourage them to follow the suggested actions in your newsletter. You can also use sections to structure the email, insert gifs, images, videos, add basic blocks, and save them to use in other emails.
With a 99% deliverability rate, Get Response provides automated features as well, to segment your email list, build email sequences and send each message at the best time with the Perfect Timing tool, considering different time zones.
You will be able to have dynamic content based on your customers’ preferences, for example, recommending products automatically. Another advantage is that you can manage all the campaigns on a centralized dashboard and follow up on your email marketing stats.
Highlighted features:
- Drag-and-drop builder
- Mobile-friendly templates
- Goal-oriented templates
- 99% deliverability rate
- Perfect timing tool
- Dynamic content
- Automatically recommend products
Free plan:
- Drag-and-drop email creator
- Free templates
- Build custom segments
- Integrate with our online store
- Run multi-channel campaigns on the same dashboard
- A/B testing
- Receive customized reports
FreshMail
Cloud-based email service FreshMail is created for small and medium-sized businesses. It provides users with an intuitive template editor that lets you create emails and newsletters using drag-and-drop navigation or via HTML, making it great for users with limited coding knowledge as well as developers. It even comes with a wide range of industry-specific templates to accelerate the email creation process. In addition, just like other platforms, it offers robust automation options to help you make campaigns more efficient as well as real-time email tracking tools to give you an idea of your email marketing performance.
What makes FreshMail different from its competitors is that it comes with clever autoresponders that let you auto-respond to customers depending on how they interact with your messages. Moreover, it has a spam test feature that helps you ensure that your email is free from content that might cause it to end up in the spam folder, ensuring deliverability.
Detailed FreshMail ReviewREAD MORE
Free plan:
FreshMail has a forever free package that is inclusive of all the features that the platform has to offer. However, it can only send up to 200 emails monthly and support a maximum of 500 subscribers.
Paid plans:
The vendor currently offers unlimited email plans that are priced depending on the number of subscribers you want to support and pay-as-you-go plans that are charged according to email credits. For the unlimited email packages, prices range from $14/month for 1000 subscribers to $405/month for 100,000 subscribers. Meanwhile, the pay-as-you-go plans cost anywhere from $30 for 5000 emails to $1300 for 1,000,000 emails.
RedCappi
Award-winning email system RedCappi provides small companies and medium-sized businesses with powerful features to streamline their email marketing process. It has a drag-and-drop email editor, custom email campaign creators, email schedule automation, and contact management tools.
Furthermore, it provides users with real-time insights on your email marketing data so that it is easier to adjust your workflow. Optimizing your email marketing efforts aside, RedCappi also helps you leverage social networks to help you generate more leads. This way, you can improve brand awareness and customer loyalty.
Detailed RedCappi ReviewREAD MORE
Free plan:
You can utilize RedCappi completely for free if you intend to support less than 100 contacts. This is inclusive of all the email marketing features including analytics and API functionalities.
Paid plans:
RedCappi provides plans that are priced according to the number of contacts you plan to enroll in the system. This can cost anywhere from $10/month to $1398/month and can handle 101 contacts to 500,000 contacts. For companies that need to accommodate over 100,000 contacts, a quote-based plan is available.
Sendinblue
Implementing email marketing strategies includes several steps, planning, having a layout that matches your brand visual identity, developing the content, segmenting your audience, setting different series of emails, testing, and analyzing the results. Sendinblue allows you to do all that in a single platform, with a free plan.
When someone opens your email, it isn’t only the written content that calls their attention to stay and read it. The choice of colors, font, images, and the way to position the texts, has a strong impact on this decision. Drag their eyes to elements on the page, intrigue them, inviting them to pay attention to what you have to say.
At the Sendinblue platform, use the drag-and-drop editor to customize everything. You will have access to an email template library where you can choose the layout that suits your needs, and use it as a base.
Creating the perfect email isn’t going to work if you don’t send it to the right people on your list. To select who is going to receive each email sequence, you can segment your audience through Sendinblue.
You are going to create smaller groups of contacts, dividing them by the categories you desire, such as location, and age. Sendinblue also enables you to follow the path of each email sent, analyzing its effectiveness and understanding what needs to be altered to improve the results.
Highlighted features:
- Drag-and-drop editor
- Create transactional emails
- Automate sending emails
- Email list segmentation
- Email campaign stats
Free plan:
- Email campaigns
- Mobile-friendly email designer
- Email template library
- SMS marketing
- Email and SMS personalization
Moosend
Moosend is a platform that aims to make the task of creating great email campaigns simpler for you. It allows you to segment your email list by different categories, such as location, age, gender, or more complex criteria like past purchases, and last seen products. That certainly will make the experience much more personalized for your subscribers.
The platform also provides features for developing your emails, with responsive pre-built templates that you can customize, and show unique content to each subscriber, according to their profile.
To enable you to build even more effective strategies, Moosend provides several data about your campaigns for example, open, click-through, bounce, and unsubscribers rates. Every activity is reported, so you can continuously improve your marketing plan.
Highlighted features:
- Drag-and-drop editor
- Advanced segmentation
- Content personalization
- Data analytics
- Real-time reporting
- A/B testing
Free plan:
- Email campaigns
- Sign-up and subscription forms
- Custom-coded templates
- AI Engine product recommendations
- Automation workflow designer
- Pre-built automation templates
- Tracking data
- Reporting and insights
E-goi
As E-goi’s website highlights, email marketing is a strategy for everyone, regardless of the size of your company, and the platform makes sure to offer the features that fit each enterprise’s needs.
Free newsletter templates, mobile-friendly design, an easy-to-use editor, and the possibility to develop dynamic content where different products are shown to each customer, based on their data, enhance the chances of success.
But, in the first place, your email needs to be delivered. To prevent it from going directly to the spam folder, E-goi complies with email good practices, respecting GDPR.
Besides, it gives you analytical features to check metrics such as bounce, open, and click-through rates. You can also have a preview of how your email is going to look at different devices and email platforms.
Highlighted features:
- Free newsletter templates
- A simple and professional editor
- Dynamic content
- A/B Testing
- List segmentation
- High deliverability rate
- Automate your email marketing
- Analytical reports
Free plan:
- Unlimited email marketing campaigns
- Up to 100 contacts
- Drag-and-drop editor
- List segmentation
MailerLite
When it comes to creating the perfect email layout and content, MailerLite gives you many resources: drag-and-drop-editor, HTML editor, and pre-built templates.
You can set a series of emails triggered by your leads and customers’ actions. For example, when they subscribe to your newsletter, a welcome email is sent automatically.
Also, by using the automation resource, it’s easier to update the customer about the status order, or sending an abandoned cart email to a potential customer. Other advantages offered by MailerLite are creating segments based on customer behavior, and track results.
With the email automation workflow, it’s possible to review and restore all the previous actions. The data you are looking for can be easily found by searching for the date, or selected action.
Highlighted features:
- Drag-and-drop editor
- HTML editor
- Rich-text editor
- Mobile-friendly templates
- Lists segmentation
- Email automation
- Track results
Free plan:
- Up 1.000 subscribers
- 12.000 emails per month
- Drag-and-drop editor
- Rich-text editor
- Built-in photo editing
- File manager
- Mobile-friendly templates
- Email automation
- Advanced segmentation
- A/B testing
- Email campaign reports
Conclusion
Free Bulk Email Marketing Software may be a new term for you. But it is a very popular tool in the world of mass emailing. Every businessman who has any kind of business knows about Email Marketing and its powers to bring them traffic & sales. With the advancement of technology, marketers have evolved mechanisms that help in getting more traffic, sales and customers on their website. These powerful tools are known as email marketing softwares. These softwares can be used by email marketers to reach a large number of targeted customers.