Introduction
You might have already heard about some different advertising options. Which are the best advertising tools out there that you can use to promote your business online?
The best way to do this is by using effective advertising tools. Learning about these tools is quite essential, for this will enable you to come up with the best strategies when it comes to promoting your business effectively. Here are a list of advertising tools to begin with.
Zapier
Ecommerce advertising has been largely simplified today when you’re selling on platforms like BigCommerce, which go so far as to create and sync your own product catalog for you.
Unfortunately, the same can’t be said for B2B.
On the surface, it seems easy and straightforward. But once you consider that you’re only able to track leads and not finite sales, things get tricky fast.
Ideally, you should be able to see that someone spent $300 bucks with your company one week after coming through Facebook campaign XYZ.
That’s unfortunately impossible if all of your various tools don’t play nice together.
For example, to make that happen, you’d need Facebook talking to your landing pages (Gravity Forms, Unbounce, etc.), which then talks to your CRM (Pipedrive, Salesforce, etc.), which then also talks to your payment gateway (Stripe, PayPal, etc.).
See how this escalates?
Thankfully, Zapier connects all of your various tools so you can wrangle them within one streamlined workflow.
So new leads are seamlessly added to your CRM, filtered based on their answers, and then your sales reps instantly receive their ‘next steps’ to start closing each deal.
Zapier has their own built-in filtering tool as well. That way you can route messages or say that a certain lead only gets passed to your database if they pass your qualifying questions (i.e. exceeding $1 million in sales).
Stiddle
Stiddle is a tool made to help you easily create and optimize your Facebook Ads and entire funnel.
You can easily create and target your Facebook ad campaigns using Stiddle’s AI-Targeting – over 50k+ AI-Audiences, design your ad graphics with their Canva integration, and create a landing page to collect your leads, all without leaving the platform.
They also provide easy-to-understand analytics, with customizable dashboards and tons of metrics, so you know exactly how your campaigns perform.
A very sought-after feature is the auto-budget allocation, allowing you to allocate budget to ads that are performing well and automatically stop the ones that aren’t, with the quick toggle of a switch.
After running ads with Stiddle, you can see the exact CPA, ROI, and ROAS after collecting leads through their native landing page forms, e-scheduler integrations, or by using their native integration with Shopify and MailChimp.
Stiddle also has many great free resources, including marketing blogs, ebooks, and community marketing discussion groups.
SEMrush
Advertising is tricky because you often don’t know what’s going to work before you start.
And yet you don’t want to blow through a ton of your budget on the front end, either, just trying to see what works.
SEMrush can help you avoid such a costly mistake.
For example, long-tail keywords are awesome for SEO. But not so much for paid campaigns, where there’s typically not enough search volume to ever net you any clicks.
So even if the CPC is OK, there’s simply not enough demand to ever make it worth your time.
And you can’t invent or create search demand for specific keywords. It either exists, or it doesn’t. All you can do is capitalize on it once it’s already there.
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SEMrush also provides you with competitive insight.
So if you’re stumped and unable to find enough keywords to get started with, you can pull up some of your competition who may already be advertising to quickly pull down a list of their keywords and ad copy.
It’ll also provide a CPC range for each keyword, too. That way you can start estimating potential results based on a few hypothetical assumptions.
For example:
- What’s your historical conversion rate?
- Determine how much traffic you might need now to see at least one conversion (e.g. 1% = ~100 visits).
- Multiply each visit by the CPC to figure out how much that traffic might cost.
- Determine the difference from that and your average sale value to quickly see if your campaign might be profitable or not.
That’s obviously a simplistic, 30-second assumption we’re making, but it at least puts you down the path of connecting some hard data with your ad budget.
If you’re entering a new market or working with a client in a new industry, you can also use competitive intelligence on steroids with this next tool.
SendGrid
SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.
For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.
We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.
AdEspresso
Facebook advertising is powerful… if you can figure out how to use it.
For starters, it doesn’t work like AdWords. So you can’t just create a single campaign that all of a sudden results in new leads and customers.
Instead, you need multiple campaigns running simultaneously. Make sure each one is doing a very specific function that assists the others.
Then there’s Facebook’s Business Manager. It’s not the most intuitive interface ever created. So managing all of these complex campaigns can be tricky.
That’s where AdEspresso helps.
First, it drastically simplifies the campaign creation process. You’re able to build campaigns from scratch or duplicate old ones to modify, saving each as a draft before finally hitting the Publish button when ready.
Second, it adds some new features like the ability to not just split test ads but also split test multiple audience types so you can figure out which personas or segments convert best.
Third, it helps you better interpret your results. One small example is highlighting exactly when (both day of the week and time of day) your campaigns perform best.
You can use more advanced techniques like dayparting to automatically adjust your ad budget. Spending more in the good times and less in the bad result is a simple way to instantly increase your ROI.
Then there’s their free Pixel Caffeine WordPress plugin.
Properly setting up the Facebook pixel can be tricky if you’re not technical. (I’ll show you how to get around this in the next section.)
But this WordPress plugin allows you to create and manage advanced features like custom audiences or adding new tracking events, all from the backend of WordPress.
This makes your life easier and more efficient. When you’re setting up or tweaking landing pages inside WordPress, you can create new tracking events ASAP without ever navigating away.
OptiMonk
OptiMonk’s platform allows businesses to grab the attention of customers and prevent them from bouncing through personalized pop-ups.
With an emphasis on lead capture and exit intent messages, the platform’s behavior-based targeting means that your pop-ups don’t have to be disruptive.
For example, OptiMonk encourages users to segment their marketing messages and serve them only when they make sense. From returning buyers to first-time window shoppers, the platform empowers you to create campaigns that speak to all of your customers rather than treat them as one-size-fits-all.
The upside of OptiMonk is that it’s known for its ease of use. Boasting a ton of templates with established average click-through rates, brands can customize their messages based on pop-ups that are proven to be effective.
Sendible
Sendible has a reputation for supporting agencies operating multiple social media accounts. Sendible is built around collaboration and automates almost everything making the interaction between team members easier.
Additionally, the advertising tool has the “send for approval” option for content that needs verification before posting.
More interesting is the CRM features in Sendible. Customer relationship management features allow you to nurture interactions with other social media users.
With Sendible, you can stay in touch with people you have had conversations with and even send personalized messages.
Sendible also monitors your hashtags and keywords on Twitter and sends automatic retweets and replies with links or contents related to the customers’ content.
Pricing:
Sendible has the starter, traction, growth, and large plans. All the plans start with a free trial and have a price range of between $29 to $299 per month.
Conclusion
With advertising tools, a business can improve its online visibility. It can also enhance its position on search engine results pages (SERPs).
We’ve also divided the tools into ten different sections. This will help you make informed decisions on what’s best for your advertising strategies and what step next to take.
Running a successful ad campaign isn’t easy. You can’t be expected to do it all yourself or have all the answers. Thankfully, that’s where good tools come into the mix.
They can help you shortcut the time it takes to get a campaign off the ground.