Digital marketing is not easy given all the complexities involved. You will also need to track your results, which is also very difficult given all the complexities involved. Thankfully, there are digital marketing software that can handle this for you. Here’s a list of digital marketing software and other tools that can help you carry out your tasks more conveniently and efficiently.
There are a lot of software applications that are being used nowadays. These digital marketing software free download applications help businesses and individuals with the things that they need. Whether you have a personal blog or an online store, you can use these digital marketing software 2021 to learn more about your audience. There are quite a long list of digital marketing software 2021 that everyone should know of, especially if they are starting their own business.
MailerLite
Don’t let the word “Lite” in their company name confuse you, I felt confused at first though.
There are literally hundreds of email service providers out there, but after spending some time on research and on testing of different alternatives, we found the hidden gem in the email marketing world – MailerLite, a service that has become the email marketing platform for Barn Images.
MailerLite is an email marketing directed towards small businesses, giving them a robust and powerful platform that is easy to use and easily complements existing content marketing platforms and strategies. This simple and straightforward application comes with all features professional email marketers look for in an email marketing software.
Some people see it as the best MailChimp alternative.
A quick glance at MailerLite’s pricing and features will be enough to see that it is one of the best email marketing software programs out there. It has everything you need to excel when it comes to email marketing.
MailerLite Features:
- A free plan to get started – limited to 1,000 subscribers, not features
- Super-easy and powerful editor
- Beautiful email templates
- Powerful automation, autoresponders, and auto resend features
- RSS-feature to send out your posts automatically
- A/B testing
- Fully customizable web forms, popup forms, and landing pages (!)
- Number of integrations
- Customer support speed is amazing
- Pricing is ridiculously cheap
MailerLite Pricing:
MailerLite offers a flexible enterprise pricing scheme based on the number of your subscribers. You also get to enjoy unlimited emails. Price starts at $10 per month or $84 per year for 1,001 to 2,500 subscribers.
MailChimp
MailChimp is a popular email marketing service that offers generous plans for small and developing enterprises, and can also handle large volumes of emails for big businesses and organizations.
Known for their low-cost plans ideal for startups, MailChimp also offers business-enhancing analytical features and strong technology tools that allow users to effectively use email to get in touch with their clients and prospective customers, market their products and services with ease and accuracy, and turn leads into actual sales.
Easy to use and extremely affordable, MailChimp is a powerhouse in the email marketing solutions market.
With MailChimp, you can easily create, execute, and analyze ad and email campaigns.
The platform enables you to manage subscribers, generate custom reports, view click-through and success rates, track your emails, and ensure full transparency of campaigns. You can select from a range of pre-designed templates or create your own custom templates.
MailChimp Features:
- Email Beamer
- Email Designer
- Email Templates
- Integrations
- Merge Tags
- Multi-User Accounts
- Custom Forms
- Segmentation and Groups
- Subscriber Profiles
- Automation
- Spam Filter Diagnostics
- Email Delivery
- Geolocation
- Email Client Testing
- RSS-to-Email
- Delivery by Time Zone
- A/B Testing
- MailChimp Coupon Scanner
- MailChimp Editor
- MailChimp Mobile
- MailChimp Snap
- MailChimp VIPs
- Mobile Signup Forms
- SMS for Events
- Campaign Archives
- Social Profiles
- Social Sharing
- Reports
MailChimp Pricing:
Startups and companies that have a small budget can utilize the freemium plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers.
The free package includes most of the key features including the ability to create ad campaigns and access to marketing automation workflows.
Normal plans start from $10 per month for 500 subscribers and move to $2,550 for 600,000 of them. Contact company if you have contacts for special high volume plans.
AWeber
AWeber is a very popular marketing solution even for the most hardcore of email marketers.
The platform comes with superior autoresponders that make customer engagement and interaction easier than before.
The system also boasts with advanced options for integration, including leading business tools and systems such as Zendesk, Salesforce, WordPress, PayPal, LeadPages, and WordPress, to name a few.
For those who are new to email marketing, AWeber offers regular live webinars for added instruction and training. Access to data and reports also give you the insight you need to make better decisions, devise and implement better strategies, and achieve success.
When it comes to creating campaigns, AWeber offers a slightly different mechanism than similar marketing systems. You can use it to create follow-up series and autoresponders, and build your own, personalized messages with a handy drag-and-drop tool. Premade templates are available, but users are encouraged to design their own, more business-specific ones.
AWeber Features:
- Autoresponders
- Email Deliverability
- Sign Up Forms
- Email Newsletters
- AWeber Mobile App
- Drag and Drop Editor
- HTML Email Templates
- App Showcase
- Subscriber Management
- Subscriber Segmenting and more.
AWeber Pricing:
Plans start from $19 per month for 500 subscribers and move to $149 for 10,000 of them. Teams with more than 25,000 subscribers should contact the company to obtain a special quote.
Email Lead Signup Form (Email Marketing Tools)
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Capturing leads are one of the reasons we do email marketing.
To do this, here are some of the lead generation forms I have tried for my business and for clients as well.
MailMunch
Are you looking for a really cool yet free email list builder?
No more searching… MailMunch got you covered.
MailMunch is a free website email list builder with lots of beautiful popups and forms that will help you grow your email list. Trigger campaigns based on exit, scroll and more behaviours.
I particularly love this app because it is very easy to set up!
Used the free app for a couple of months and upgraded to the paid version. Has helped us grow our email list very quickly. Here at Digital Marketing Skill Institute, we use both an arrival, sidebar and exit pop-up!
MailMunch Features:
- Customizable, mobile-friendly forms include popups, banners, bars, and embedded forms for email collection
- Display campaigns based on exit, scroll, timer, device type, page, number of visits, and more
- Run giveaway campaigns and sales and offer your subscribers with discount coupon codes
- Connect with all major email marketing providers including MailChimp, AWeber, Constant Contact, and more
- Get analytics to find out which email popups are bringing in the most conversions
MailMunch Pricing:
MailMunch offers a free to use forms but to unlock more beautiful signup forms, their pricing starts from $6.30/mo (Silver plan) and $13.30/month for (Gold plan).
HubSpot
The best Digital Marketing tool for CRM and Email Marketing
HubSpot, the mother of inbound marketing, is my favorite digital marketing company in general. Not only that they have built an awesome digital marketing tool, but they are also the founders and the biggest educators in the world of inbound marketing.
Consequently, their tool is now known as the most complete and most robust digital marketing tool out there!
HubSpot features
I have started using HubSpot around 6 months ago. Even though it wasn’t so easy to set the thing up, once you do that, your job as a digital marketing becomes uncomparably more productive, effective and much more fun!
I often say that “there is nothing you can’t do with HubSpot”! Everything you imagine, you can make it work inside of HubSpot. Its robustness has made it the leading digital marketing tool in the world.
Some of my favorite HubSpot features include:
- Forms
- Landing pages
- Lists and segmentations
- Smart lists
- Call-to-actions
- Beautiful reports and analytics
- Workflows and flawless automation
- Collaboration with sales and customer success
- Endless integrations
- The best customer support ever!
Check all the other HubSpot features for marketing!
The problem with HubSpot is that it is VERY expensive. However, if you are a startup, you can get a very good deal.
Interested? Check out HubSpot for startup plans.
Best Digital Marketing tools for design
Design is one of the most important components of Digital Marketing. If you are like me, not so talented for design, you know how frustrating it can be to design something that actually looks appealing.
Images, captions, infographics, slideshares, videos can have a huge impact on how successful your digital marketing strategy is.
That being said, investing in design can have a significant payoff.
Thankfully, there are tools that make design easier and not so time-consuming.
Canva
The best Digital Marketing tools for design
I believe that many of you, even if you are not in marketing, have heard of Canva. Businesses from across the world, and people in different professions use it on a daily basis.
This tool is extremely easy to use. With all the templates ready to use, it can take seconds to create a beautiful blog cover, Social Media post, eBook cover, brochure or a poster.
Canva comes is a free version that is enough for many people (especially when used for private purposes). However, if you want more features, templates and team members, try Canva for business. The monthly cost is $12.95.
Canva features
In Canva, you can design anything that you think of…and it’s fast and easy!
Some of the main features I like about Canva include:
- Custom image resizing
- Pre-defined Social Media image sizes
- Saved brand colors
- Free templates, images, infographics, ebook covers, icons and many more
- Folders
- Sharing with team members
Best Digital Marketing tools for Customer Acquisition and Support
Customer acquisition…who doesn’t want that?
If you are a Digital Marketer and work with your sales team, I believe that acquiring new customers is your biggest common goal.
There are many Digital Marketing tools made to acquire new customers. In fact, most of them claim to do that.
However, there is one famous one that does that through its chatbot.
Salesforce Pardot – Best B2B marketing automation
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution supporting the needs of B2B organizations with features like streamlined lead management, email marketing, robust ROI reporting, AI tools, and more. It’s a great tool for automating a lot of your inbound marketing efforts with automated workflows, autoresponders, etc.
Integration with Salesforce can be hugely helpful. If you are already in the Salesforce universe, Pardot will be an intuitive and welcome addition to your strategy.
Salesforce has a ton of partners and integration options, like Mailchimp, LinkedIn Sales Navigator, Adobe Sign, Amazon Connect CTI, Zoom, Quickbooks, task-based specialty apps, and many more.
Though they’ve promised to fix this by Winter 2020, there is no drag-and-drop editor available. Therefore, code must be used in most cases, detracting from their Usability marks per the evaluation criteria.
Salesforce Pardot starts at $1,250/month and has a free demo.
Pros
- Competitively priced
- Great integration with CRMs
- Forms are very easy to create and manage
Cons
- B2B Analytics sold separately
- Large groups of contacts can be hard to manage
- Reporting layouts aren’t customizable
Marketo – Best for integration with Adobe Experience Manager assets
Marketo Engage, a program by Adobe, promises to carry you from “acquisition to advocacy” in your marketing funnel strategy by employing features like attracting top-of-funnel traffic through inbound and outbound programs and convert leads with landing pages and progressive forms.
Marketo is relatively easy to use for an Adobe program and it has a lot of documentation to help you get started. Once set up, there is a huge range of tools and features for a fairly mid-range price.
Other than the obvious integration with the Adobe suite of programs, Marketo Engage connects with apps like SalesLogix, ACT!, Pipedrive, MailChimp, Zoho CRM, Teamgate, WordPress, Magento, TextPattern, and many more.
The user interface looks a bit dull and dated, which makes it an outlier in most Adobe software. Thus, they lost a few points in the UX category of the evaluation criteria.
Marketo starts at $895/month and has a free demo.
Pros
- Great multichannel integration
- Professional-looking emails, landing pages, forms, and campaigns
- Valuable smart campaigns and smart lists
Cons
- Does not sync with Salesforce
- Minimal report customization
Constant Contact
Best Email Marketing Service for Small Business ($20/month)
Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004. In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.
As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.
They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.
One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:
Email deliverability is above average and one of the highest among email service providers at over 90%.
Pricing:
Constant Contact pricing is tiered based on the number of email contacts in your list. Their paid plans start at $20/month for up to 500 contacts.
Their drip campaigns are easy to use and intuitive. You can create simple sequences, but can’t combine conditions or use advanced filtering.
Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you. They are my #2 choice for email service providers this year.
Conclusion:
It is an endlessly seductive chase to find new digital marketing software. With more and more digital marketing tools available, it is almost impossible to track them all down. But if you want to be on top of your game in the digital space, it is vital that you familiarize yourself with the various digital marketing software at your disposal.