Email is still the number 1 form of communication that consumers prefer to receive. This is why it’s very important that you have the right email marketing tools at your disposal. There are many tools out there offering free services, but which are best?
In this post, we shall be looking at some useful email maerketing tools to effectively strategize our affairs.
Mailjet
Mailjet bulk email marketing services are known for designing mail layouts that would be neatly visible to the consumer, no matter what device they are using. It also supports real time collaboration and exchange of comments between team members.
With Mailjet free bulk email sender, you have the option of adding image and textual blocks and buttons for social media sharing. While working on a team account, you can assign role-based access to team members for the protection of critical data.
What Makes Mailjet a Good Free Bulk Email Sender?
- You can use its subscription forms feature to grow your contact list.
- Mailjet SMTP server can be set up in no time for sending your mail to numerous contacts.
- It also provides extensive documentation in case you need to know more about running a successful email marketing campaign.
Is Mailjet free?
Mailjet’s free bulk email sender plan can be used for sending up to 6000 emails per month or up to 200 emails per day.
Mailjet Bulk Emails Software Price
| Mailjet | Price | Details |
| Free Bulk Email Sender | – | Up to 6000 emails/month |
| Lite | ₹704.49 | Up to 30,000 emails/month |
| Premium | ₹1529.44 | Up to 30,000 emails/month |
| Enterprise | Available on request | Customised offer |
ActiveCampaign
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰
Unique feature 💡: Sophisticated workflows and CRM capabilities
Shopify App Store rating ⭐️: 4.4/5 (295 reviews)
ActiveCampaign is a popular email marketing service trusted by over 145,000 businesses around the world. Whether you’re an established brand or just starting out, ActiveCampaign’s marketing automation is like having another employee on your team.
Once you integrate ActiveCampaign with Shopify, you can access a library of 500+ pre-built automations to launch campaigns, like abandoned cart emails or a welcome series, or design a landing page in minutes. ActiveCampaign also has over 850 pre-built integrations so you can connect all your business tools.
ActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use one of ActiveCampaigns 125 email templates and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers merchants SMS marketing capabilities, as well as integrations with Google Analytics and Facebook Audiences.
You can start with ActiveCampaign today with a free 14-day trial. If you like it, you can upgrade to the Lite Plan, which starts at $9 per month.
Privy
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰
Unique feature 💡: Ecommerce focused, packed with lead generation tools
Shopify App Store rating ⭐️: 4.6/5 (24,585 reviews)
Privy is the highest rated sales and email marketing app in the Shopify App Store. It’s used by over 400,000 merchants in 180 countries and has driven over $4 billion in sales.
Privy expands the boundaries of what email marketing solutions can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
With Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
Privy also provides features including:
- Support for custom storefronts
- Automated campaigns based on exit intent, cart abandonment, cart value, and website behavior
- Automated A/B testing to understand how to impact conversion rates
- Autoresponders and reminder messages to turn sign-ups into sales
- Ability to run cross-sell emails with Add to Cart buttons
- Lets you automate your email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails
Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules, and A/B testing. Paid plans start at $15 per month for all conversion and email tools.
Mailerlite
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Easy and affordable
Shopify App Store rating ⭐️: 3.5/5 (80 reviews)
MailerLite is a user-friendly email marketing platform. It lets you send emails your customers can’t help but click. Not only is it easy to use, it offers professional-class automation and integrations for fast-growing ecommerce businesses.
MailerLite also offers award-winning 24/7 support staffed by real people. You’ll never be left waiting for an email response when trying to set up a campaign.
MailerLite provides key features for Shopify merchants, including:
- A CRM to store all customer data from Shopify
- Automatic customer segment creation based on Shopify data, including first time customers, high-spending customers, and more
- Ability to track revenue and see how emails impact sales
- Easy product detail importing from Shopify, including images lines and text integrated into MailerLite’s drag-and-drop email editor
- Free landing page builder and pop-ups to grow your contact list and feature new products in your store
The best part? MailerLite is free to use. If you have a smaller budget and are completely new to email marketing, MailerLite is a good choice for you.
Klaviyo
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Built for ecommerce
Shopify App Store rating ⭐️: 4.2/5 (1,339 reviews)
Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with over 50,000 stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.
Klaviyo provides an impressive set of features:
- Over 100 pre-built integrations with tools like Facebook, ShipStation, and Smile
- Free and flexible account options: Klaviyo is free forever until you have more than 250 contacts, then you can pay month-to-month based on the size of your contact list
- Pre-built forms, templates, and automations to get your campaigns running in minutes
- Ability to send personalized product recommendations and dynamic content based on past interactions with your brand
- Dynamic forms you can A/B test to optimize copy and improve lead form conversions
- Growth-focused reporting with email and SMS performance analytics you can see at a glance
As an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build Lookalike Audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.
Klaviyo is free for up to 250 contacts. Then the price is $20 per month, with no contracts or lock-ins.
Omnisend
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰
Unique feature 💡: Rich in ecommerce features and multichannel automation
Shopify App Store rating ⭐️: 4.7/5 (3,921 reviews)
Omnisend is a top-rated email marketing automation platform on Shopify, used by over 50,000 merchants. It features pre-built automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
Omnisend comes with beautiful, stoppable automated emails for:
- Cart abandonment
- Product abandonment
- New subscribers (welcome emails)
- Customers likely to churn (win-back and reactivation emails)
- Customer feedback and product reviews
All messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
Omnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. You also get access to push notifications and robust segmentation to send messages across SMS, and you can use the built-in audience sync for Google and Facebook ads.
Omnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands. You also can see product analytics and where customers are in your funnels.
After a 14-day free trial with Omnisend, you decide whether to keep the paid features, upgrade, or continue using the free plan (of up to 15,000 emails per month).
Conclusion
Email marketing is one of the best ways to promote your business. The only problem is that it can be quite costly, especially if you are targeting huge audiences. We all know how important email campaigns are for online businesses. It makes easier to reach their target audience and drive more sales. But many small businesses can’t afford expensive email marketing software.