The List of Tools for Social media marketing collects and categorizes the most useful free tools that are available for managing your social media profiles.
Have you decided to start a new online business that involves social media marketing? The first thing you need to do is to choose some tools to make the process more enjoyable and efficient. Here are seven of the most popular tools
Audiense
Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.
Tweepi
Tweepi is a Twitter tool that helps you get more followers. First, it finds relevant users interested in your topic. Then you can engage those users by mentioning them in tweets, adding them to a list, or following them.
Socedo
Socedo automatically discovers the people on social media who fit your buyer persona. They do this by looking at real-time social behavior then categorizing individuals based on that data. Once you have your audience, you can divide followers into multiple segments. That way, you can make sure only the relevant segments get your content and promotions.
Socialbakers
Socialbakers is a suite of tools for making decisions based on your followers’ data. You can measure your performance versus competitors, then use those insights to improve your content.
This information is valuable when monetizing your campaigns. You can use it to budget more effectively, while also boosting customer acquisition, retention, and growth.
Agorapulse
Like some other social media tools on this list, AgoraPulse has a robust scheduling tool, which is awesome for a social media guide.
Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.
You can create filters to tag, flag, hide, or make assignments regarding content and followers.
This can be useful to segment (by customers vs. non-customers, for example), and make it easier to find existing conversations so you can build real relationships.
The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.
Pricing:
- Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling;
- Large: $159/month: 4 users, 25 social profiles, plus other advanced features;
- X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features;
- Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.
Buffer
Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn.
It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence.
With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers many extensions through Chrome, Firefox, and Safari that make sharing what you find on the web much easier.
Buffer also includes an image editor that allows users to created perfect sizes and formats for each social platform.
Pricing:
- Pro: $15/mo: 8 social accounts, 100 scheduled posts and 1 user (free 14-day trial);
- Premium: $65/mo: 8 social accounts, 2.000 scheduled posts and 2 users (free 14-day trial);
- Business: $99/mo: 25 social accounts, 2.000 scheduled posts, and 6 users (free 14-day trial).
Tailwind
Tailwind tracks activity across Pinterest about your company, products, and competitors.
Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue.
In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.
Pricing:
- Pinterest Plus: $9,99 per account/mo: 1 Pinterest profile, unlimited scheduling, 250 free SmartLoop Posts, 5 free Tailwind Tribes, plus other features;
- Instagram Plus: $9,99 per account/mo: 1 Instagram profile, unlimited scheduling, 1-click hashtag suggestions, smart.bio custom link.
Meme Generator
Meme Generator, as its name suggested, lets you create your own memes in just a few minutes.
The tool offers over 500 images for you to choose from. Alternatively, you can also upload your own pictures.
There’s also a section called “Top Kek”, where users can check for top trending memes and get more inspiration for their next unique content.
Unlike other mobile apps for creating memes, Meme Generator is the most easy-to-use tool when trying to create memes using a mobile phone.
Giphy
According to DigitalTrends, Giphy is known to be the default search engine for GIFs (Graphics Interchange Format).
Its library offers endless GIF ideas to inspire users. What’s best is that Giphy lets you create and share your own GIF creation online simultaneously.
You can create your GIFs via mobile or desktop applications, use them in your social media, or even email marketing.
Many marketers nowadays use Giphy to boost user engagement and higher conversion.
LogoDesign.net
Logo Design is a leading graphic design and branding application.
This SaaS tool is primarily an online logo generator and helps you make perfect logo design and identity solutions for your brand.
👉🏼 It hosts a massive library of premade logo design templates that are professionally made and highly customizable.
Without knowing much about graphic design yourself, you can make significant changes to any of the templates using its agile drag-and-drop features.
From icons to colors, and fonts to layout, everything can be personalized.
Since it offers comprehensive branding, you can use its vector-based logo designs to jumpstart your marketing right after you download your logo. It includes everything from business cards to social headers, office stationery to t-shirts, and shop signage to billboard ads.
BuzzSumo
BuzzSumo is a tool that gives you social data on top-performing content and influencers based on your search queries.
By entering a topic, domain, or specific keyword, your results will be nothing short of relevant.
Filtering your search by time frame will show you the most shared content over time, which can give you an insight into trends or help with generating ideas for your own content creation!
With this tool, you can view who has shared a specific piece of content and create a list of influencers based on your interest.
The pro plans allow you to closely monitor keywords, domains, or authors by setting up alerts when new content is published.
With great data readily available, this tool is one you’ll want to use frequently to stay on top of the latest buzz in your field.
Pricing:
- Pro: $99/mo: 100 monthly searches, 1 year of data, 3 users, 2 alerts, 10 exports plus other features;
- Plus: $179/mo: 200 monthly searches, 2 year of data, 5 users, 5 alerts, 25 exports plus other features;
- Large: $299/mo: 500 monthly searches, 3 year of data, 10 users, 15 alerts, 100 exports plus other features;
- Enterprise: $499+mo: custom plans.
Oktopost
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.
Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.
Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.
One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Pricing: custom pricing based on needs/function.
How To Use These Tools In Your Content Strategy 🧐
All the above-mentioned 16 content creation tools all come in FREE versions. Some even offer chrome extensions, web apps, and plugins.
While these free content creation tools already offer plenty of resources and editing options, if you’d like to access more quality stock photos or other advanced features, paid versions are also available.
The best suggestion would be to try the free version of these tools first, evaluate each tool’s functionality, and then based on your content marketing strategy select one or a few of the tools that best suit your requirements.
Here are two extra tips to keep in mind when creating your content.
- First, always make sure the font on your images or videos are visible and distinctive, while Grammarly and Hemingway App are tools that can help you with spelling.
- Secondly, always aim to generate unique content. Plagiarism is highly undesirable and could cause a PR disaster or worse revenue loss if your business is accused of violation of copyrights.
Conclusion
Above is a list of tools that can help you with social media marketing. See these related articles for more information on how best to use these tools in your own business.