Looking for free web analytics tools? Or want to know which are the best web analytics services on the market? I was in your shoes once. As a young newbie (and until today) of online marketing. From amazon affiliate to blogger, through of building blogs and websites, I always encounter with problems that requires web analytics tools.
List of web analytics tools. Or, if you’d rather not be a beginner forever, check out this list of best web analytics tools. It can be a pain in the ass to learn how to set-up and use all the web analytics tools that are available. Don’t beat yourself up. You can get started easily with just one of these free web analytics tools .
Open Web Analytics
Open Web Analytics offers a lot of the same features as other website analytics tools, with a few supplementary options. In addition to tracking live site traffic, referrals, and other expected metrics, OWA also provides page heatmaps, that allow you to see where visitors clicked on a page. A helpful feature like this can allow you to reassess your CTA (call to action) placement and adjust accordingly.
Pricing: Free
Good for: A slightly more technically savvy user looking for a free tool.
Compete (compete.com) – Prices vary
Perhaps best known for publishing the approximate number of global visitors to the web’s top one million websites, Compete is a great complimentary tool to clickstream analytics offerings. Compete gives you creative intelligence on what your competitors are doing or how your users ended up on your website in the first place (what their clicks were both before and after). There is a free offering that includes traffic volume data. But where Compete is different is in their search analytics, a paid service that lets you track what keywords are sending users both to your website and to your competitors.
“The deeper digital insights you have, the better understanding you have of your customer,” says Aaron Smolick, senior director of marketing at Compete. “By using Compete products, you will have all of the information that you need to make educated decisions to optimize your online campaign, increase market share and dominate the competition.
Clicky
Clicky is a website analysis tool that allows website owners to track the activity on their websites in real-time through a simple user interface.
Clicky is a web analytics platform that has been around for over 13 years, helping websites and business owners monitor online action at any given moment. It is often described as a user-friendly alternative to Google Analytics with many of the same features, but with a much clearer view of the data.
Clicky is a very simple tool to use, which is probably one of the main reasons why more than 1.2 million sites rely on it to monitor their traffic. To start using Clicky, users first need to register an account. After that, an admin site key will be provided, together with a tracking code that needs to be installed manually into the organization’s template, or you can use a plugin from Clicky. Once this process is completed, the tracking of website visits begins.
Clicky is there to register every visit on your site, plus the location of every visitor, where the visitors were referred from, how much time they spent on your page, what sort of actions were registered, and even heatmaps for every individual visitor. All in real-time.
Clicky relies on widgets and dashboards to provide its clients with enough customization options and a clear overview of everything that goes on at their sites.
Where Clicky does a perfect job is getting a huge amount of on-site analytics to website owners in real-time. Moreover, there are no bots and referrer spam thanks to their state-of-the-art protection systems. You can also use heatmaps by visitor, page, or segment in real-time.
Clicky has both a free version and a paid one, and the difference between the two is reflected in the number of websites you can follow, and the availability of special features. The good thing is that all new users automatically get a free 21-day trial of premium features that they can use on up to 3 websites, as well as up to 1 million visits on all sites.
Key features
- API — analytics API allows for easy extraction, analysis, and storage of website data in several formats.
- Bounce rate — Clicky’s bounce rate tells you exactly how much time a visitor spent on your site with extra accuracy.
- Content reports — visitors receive detailed reports about the most active pages on the site, the downloads from the page, as well as video and audio activities.
- Heatmaps — heatmaps show where the users are clicking while on your site.
- Twitter analytics — this analytics tool lets you monitor all mentions of your account, website, or anything else on Twitter.
Pricing and plans
Clicky has several paid programs and a single free one. Subscriptions can be paid on a monthly or yearly basis, which can bring extra savings. Remember, all new users automatically get a 21 day free trial with premium services upon registration.
Free plan
- Free of charge
With the free plan, you can track a single website with up to 3,000 daily visits. Unfortunately, there are no premium services, heatmaps, and uptime monitoring available on the free plan.
Pro plan
- $9.99 a month
- $119.99 a year
Up to 10 websites tracked with up to 30,000 total daily visits. This plan includes standard and premium features.
Pro Plus
- $14.99 a month
- $119.99 a year
Tracking allowed for up to 10 websites with up to 30,000 total daily visits. This plan includes premium features, plus heatmaps and uptime monitoring.
Pro Platinum
- $19.99 a month
- $159.99 a year
Clients can track up to 30 websites with up to 100,000 total daily visits. This plan encompasses premium features, plus heatmaps and uptime monitoring.
Custom plan
- Custom pricing according to requirements
The custom plan lets you monitor up to 1,000 websites with up to 20 million daily visits. The price for this program varies based on multiple factors, so you’ll need to contact customer service for more details.
Matomo
Matomo is a web analysis tool that gives its users complete control of all data generated on their platform.
Matomo is a website analytics tool currently present in over 190 countries and with over 1 million active users. It is a powerful tool that allows you to track the entire customer journey on your website.
One of the biggest selling points of Matomo is that not only is it a feature-rich platform but also the fact that Matomo allows the user to have 100% data control and full ownership and protection of all sensitive data. This means that no third-party will ever gain access to your sensitive data as all information will be stored on your servers with an on-premise Matomo solution. Even if you opt for the Matomo cloud, you will still be the sole owner of the data and Matomo won’t ever sell your data to any third-parties.
Matomo analytics is in compliance with the strictest privacy laws, such as GDPR, HIPAA, CCPA, and PECR, so you don’t need to worry about any legal issues. Also, Matomo is a user-friendly tool offering many customization options that allow you to adjust the functions of the platform to the needs of your business.
The complete website analytics package from Matomo provides its users with custom reporting, event tracking, and a set of other tools that lead to better conversion rates, such as heatmaps, funnel analysis, session recording, A/B testing, and much more.
Conclusion:
As a digital marketer or blogger, I need the right know-how to track my websites’ success.You see, nowadays it’s not enough to know how to build a website – you have to know how to analyze your websites traffic. And if you’ve only got a small budget for digital marketing, or don’t want to spend a penny on your website analytics, you should choose from the above list of free web analytics tools.