We’ve done the market research work for you. We list out points of information needed about market analysis tools and techniques. You can use these points to conduct your own market research, market analysis, or choose the best marketing research tools for your needs.
Want to learn about best market research tools? Want to know the top market research tools for marketers and business owners? In addition to qualitative and quantitative research, there are a number of excellent audience segmentation tools available.
Think with Google Marketer’s Almanac
Price: Free
If you need information on how people browse and buy according to seasonality, then Think With Google’s Marketer’s Almanac is the ideal resource for you. Offering clever insights into changes in consumer behaviour, it looks at trends and events informing innovative digital campaigns.
Attest
Send your first market research survey for free to a built-in audience. No credit card required.
Attest helps marketers access brand and market insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz.
Attest’s platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time.
Using the built-in audience makes it quick & easy to find the information you need from your target market. What they think, which brands they know & trust, and their buying habits.
We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes. No credit card required.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Some of its main features are:
- Measuring marketing insights
- Econsultancy report
- The enterprise marketer’s playbook
SurveyMonkey
Price: Free for Basic, then from £25/month to £85/month/user
One of the most popular online survey tools, SurveyMonkey allows you to create in-depth survey questionnaires and polls so that you can analyze and understand your customers and market. Featuring a library of sample survey questions and templates as well as an ‘Analyze Tool’ that converts your data into professional reports, SurveyMonkey is definitely worth a try.
Google Trends
In the same realm as Answer the Public is Google Trends, which surfaces trends data from all over the internet. You can refine by the location you’re most interested in, or go worldwide.
When you enter a term into Google Trends, it shows you how that term has been trending over time, and assigns it a score out of 100. You can also compare different terms to see how they hold up against each other.
As an example, let’s say we enter ‘Christmas’ as the search term. We’re presented with a graph that clearly shows that it hits peak trendiness in December, for obvious reasons, and then trends very low for the rest of the year. And now, as I write this in October 2020, it’s beginning the upward trend again – a sign that perhaps people are willing Christmas to come early.
Klout
Klout helps people who want to be great at social media. Create content that strikes a chord with your friends, fans, and followers.
Some of its main features are:
- Klout suggests shareable content that your audience hasn’t seen yet.
- Track how retweets, likes, and shares change your Klout Score.
Temper
Price: From $12/month to $199/month
Ever wondered how your customers feel about your business? Or if they’ve had a positive or negative experience? With thanks to Temper, now you can find the answer. By inserting a snippet of code onto your website, Temper allows you to ask a question, asking the user to choose one of 3 faces; happy, sad or somewhere in-between. It’s short, sweet and very insightful.
Social Mention
Social Mention is a really simple tool that surfaces real-time data from social media platforms. Whether that’s blogs, videos, or Reddit posts, this handy social media scanner works like a search engine, pulling up examples of whatever you search from across the social web.
Social Mention also features sentiment analysis and estimates of mentions per minute. For example, when I searched for ‘bubblewrap’, sentiment analysis revealed that people felt pretty neutral about it, but when I searched for ‘tired’, the sentiment was resoundingly negative.
This market research tool is a quick and simple way to check in on what’s going on in the realms of social media.
BuzzSumo
BuzzSumo allows you to quickly identify what content is working well in an industry and who the major influencers are.
Some of its main features are:
- Delivering Content Insights
- Instant Search of Last 12 Months
- View All Social Networks
- Advanced Filtering
- Social Backlinks
- Content Curation
- Competitor Comparisons
Google Keyword Planner
Price: Free
Google’s Keyword Planner Tool allows you to research traffic volumes and competition levels for specific keywords by location and language. The tool allows results to be broken down by device and it also shows comparisons to competitor and market leader domains.
Remesh
Imagine a focus group of 1,000 people. Sounds pretty chaotic, right? Not when you add AI into the equation.
Remesh is a tool that makes it easy to gather qualitative insights that shape your marketing strategy. Using Remesh, you can have a live conversation with up to 1,000 people at once, and its nifty platform sorts all of that incoming qualitative data for you into simple, easy to understand insights.
Check out our handy article if you’re unsure about the difference between qualitative and quantitative research.
CoolTool
CoolTool gives you a comprehensive solution to automate consumer research. Choose methodology or create your own one, upload materials to test, collect responses via the NeuroLab app and enjoy reports created automatically.
- Eye Tracking
- Mouse Tracking
- Surveys
- Emotion Measurement
- Implicit Priming Test
HubSpot Research
Price: Free
If you need to get your hands on industry specific data, such as web traffic broken down by by industry or how average social following differs by industry, HubSpot Research has it all. In addition to their free research reports, HubSpot also allows you to build your own presentation using their presentation-builder tool, which easily pulls together the stats and charts you choose into a customized slide deck.
Heartbeat Ai
The world of market research is constantly evolving, and thanks to digital innovation, market research tools are advancing all the time. Heartbeat Ai is no exception to this – its a ‘Human Experience’ software that uses machine learning to suss out the emotions underpinning written content.
Heartbeat Ai believe that human emotion is a key facet of market research that often gets left out. As it says on their website: “At Heartbeat Ai, we’ve seen the power of unveiling the rich emotional world that word choice analysis conveys. We’re not talking binary indicators of approval. Instead, we generate far more nuanced, concrete insights about how people are triggered by what they experience.”
FlexMR Research Platform
FlexMR is a powerful online market research platform. It combines 16 of the best qual & quant research tools in one place.
Some of its main features are:
- Build the perfect research solution
- Community panel
- Survey panel
- Bulletin board
- Short-term community
Google Trends
Price: Free
Google Trends is an online search tool that allows you to see how often certain keywords or subjects have been searched over a certain time period.
It allows you to input multiple keywords and refine results by location, category and search history. It also shows web interest on each keyword, such as the cause of the interest (e.g. press) and the traffic source.
Answer the Public
“There are 3 billion Google searches every day,” the Answer the Public homepage reads, “and 20% of those have never been seen before.”
That’s a whole lot of insight into exactly what your consumers are thinking, if you know how to access it.
With Answer the Public, you input a search query – let’s say ‘market research’ for example – and get back every useful phrase and question that people have asked around that topic, all neatly organised so you can quickly make sense of the data. The simple term ‘market research’ becomes everything from ‘how can market research inform product development’ to ‘when market research goes wrong’.
What’s the point of this? All this data helps you get a sense of exactly what consumers are asking for so that you can answer them.
Conclusion:
It doesn’t matter what market research tools you need… check out our site to get started. There at least a dozen Free Market Research Tools Uk on the web. But only a few actually have insightful discussions on how to get the most from their features. We have gathered the best of the best free-market research tools UK and present them neatly on this one page.