Explore the world of marketing automation. From advanced b2b marketing automation platforms to successful b2b marketing automation examples, we’ll give you key insights for how to effectively use marketing automation software today.
We give you real-world examples and case studies. We show you how to use marketing automation software. Lots of people offer talks about the how, but we offer the why and the when. Seeing is believing. These are customer testimonials from Marketing Automation 2021, a four-hour presentation that covers digital marketing automation and b2b marketing automation platforms such as HubSpot Marketing, including:
Eloqua
Pricing: Contact Oracle for pricing information.
Eloqua, now part of the Oracle suite of tools, sets itself apart by working with nearly every other tool in your marketing belt. Eloqua boasts more than 700 integrations, meaning it can make every step of your marketing process more personalized and streamlined. It’s also one of only a few all-in-one tools with an explicit emphasis on serving B2B marketers and companies.
HubSpot
Pricing: Ranges from $50 – $3,200+ per month, based on features and scale.
HubSpot’s Marketing Hub is fundamentally different from other marketing automation tools for a few reasons. For one, their focus on inbound marketing (including content and search marketing) is unparalleled. They also offer the added benefit of the Sales and Service Hubs, which means your team can better work together—even across departments.
Pardot
Pricing: Ranges from $1,250 – $4,000 per month, based on depth of automation and analytics.
Pardot (now part of Salesforce) is another marketing automation tool that’s tailored to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions. The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together.
ActiveCampaign
Pricing: Ranges from $9 – $400+ per month, based on features and number of contacts.
As a marketing automation tool, ActiveCampaign does perhaps the best job at working automation into the processes of real humans. The reality is, marketing software can’t handle everything—there are aspects of marketing that need a human touch. ActiveCampaign built their software around that, adding features like notification emails that empower marketers and salespeople, instead of replacing them.
Emarsys
Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com
MoEngage
MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards, and connectors to other technologies. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle. Forrester recognized MoEngage as a “Strong Performer” in the latest Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report. Read more: https://www.moengage.com/blog/strong-performer-in-forrester-wave-report-cccm-2021 MoEngage offers Marketers / Product Managers: – Enterprise-grade security and compliance with international protocols. – Customer experience personalization at scale. – Ongoing innovation when compared with the competition. – Smooth implementation, integration, and ease of use. – Seamless integration with CRM and other tools in martech stack. – To run campaigns, derive razor-sharp insights and act on them without switching tabs and dashboards – Scalability and reliability with 500 million monthly active users, 50 billion messages sent every month, and 65 billion events processed every month.
Braze
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.
VBOUT
VBOUT is an all-in-one marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way. The platform has easy drag-and-drop landing pages and forms, visual automation builder, social media management and email marketing tools. In-depth native analytics and user tracking are provided, giving marketers a full view of their leads’ engagement and campaigns’ performance. VBOUT provides agencies and partners with powerful tools to whitelabel the solution, build their own plans with their own mark-up and manage their sub-accounts and shared assets from one account.
WebEngage
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notifications In-App Messages IVR WhatsApp Facebook Product Analytics: Segmentation Funnels Cohorts Uninstall Analytics Marketing Analytics: Revenue Analytics (RFM), Campaign Performance Analytics, Tag-based Analytics WebEngage works with over 300 enterprise customers worldwide across industries like E-Commerce, Edtech, Fintech, Gaming, Financial Services, Foodtech, Travel, Transportation, and a lot more.
dotdigital Engagement Cloud
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, dotdigital is a global company with over 350 employees, serving brands of all verticals and sizes. Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotdigital integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics. Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.
Act-On
Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. Out platform is designed to deliver adaptable, scalable, and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Best of all, Act-On is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry. Take our interactive product tour: https://act-on.com/interactive-product-tour Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.
Vendasta
Vendasta provides an end-to-end ecommerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes project, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy a single integrated dashboard with prescription, context, and tracking. Using the Business App dashboard, SMBs are able to manage the information and solutions that make their businesses successful online.
Conclusion
Marketing automation software is now more affordable than ever. Now you can gain access to professional marketing automation platforms that help you automate your marketing activities, including webinars, web content, social media, lead tracking and scoring, e-mail delivery, analytics integration and more.