Small Business owners and marketing directors of small businesses can’t afford to pay thousands on traditional marketing automation software. See how you can level the marketing playing field with marketing automation tools for small business and still be able to invest in growing your company online. We’ll cover topics such as: why choose a marketing automation platform, the process of choosing the right platform, how to connect platforms together, and much more.
Email marketing automation is more affordable than ever before. Achieve marketing success without breaking the bank with our marketing automation tools for small business. These easy to use tools help small businesses achieve marketing time and money savings, provide better lead generation and streamline processes from start to finish.
OptinMonster
OptinMonster is the best lead generation and conversion optimization software for all kinds of websites. It offers powerful Exit-Intent® technology to turn your abandoning website visitors into subscribers and customers.
What Does OptinMonster Do?
OptinMonster is the most flexible and user-friendly software to build powerful optin campaigns. It allows you to test and adjust your marketing strategy in real-time.
You may already have traffic, but OptinMonster makes sure that the users won’t abandon your website without taking action. It’s the perfect tool to convert your abandoning visitors into subscribers and customers.
You may want to check out how Cosmetic Capital increased their leads by 300% using OptinMonster.
OptinMonster has a drag and drop builder and multiple campaign types to launch your marketing automation campaign in a few clicks. You can use one of the pre-built campaign types to attract users, or design your own from scratch.
Why You Need It
OptinMonster is a MUST-HAVE tool for your business website. It helps you run laser-targeted marketing campaigns that can grow your business exponentially.
Here are a few reasons why you need OptinMonster:
- Complete control of your marketing campaigns
- Canvas to design your own campaign types
- Automated messages to users
- Seamless integrations with hundreds of your favorite tools
- Actionable insights to improve your campaigns
- Real-time behavior automation
- A/B testing to generate more leads
- And more…
Pricing:
It offers multiple pricing plans starting from $9 – $49 per month (billed annually). OptinMonster Pro plan is recommended for SMBs websites. It comes with powerful features and integrations to grow your business.
Constant Contact
Constant Contact is a fantastic automation software vendor because it’s beginner-friendly but still has super powerful tools to automate your email marketing.
For example, you can send a single welcome email, targeted messages to specific people, or an automated email series that helps with lead nurturing.
And you’ll also get lots of support with this lead generation tool because it’s known for having incredible customer support, online training, and helpful webinars.
Cost: Starts at around $45 for the Email Plus plan (which includes automated marketing) and they offer a free 60-day trial.
Sendinblue
Sendinblue offers several digital marketing tools to automate your marketing strategy. It has a powerful toolbox to engage your audience, generate leads, and plan marketing campaigns easily.
What Does Sendinblue Do?
Sendinblue has a great set of tools to communicate with your users. It includes email, SMS, landing page templates, ads, and more services. Everything is automated so you can focus on the growth of your business.
It sends targeted messages to your audience automatically. You can deliver transactional emails to the inbox of your subscribers without spending a minute.
SendinBlue is one of the best email marketing automation tools. Not only that, but they also offer SMS and live chat marketing automation software.
Why You Need It
SendinBlue is a great all-in-one solution to stay in touch with your target audience via email, live chat, and text.
Take a look at the important aspects to know why you need SendinBlue:
- Landing page templates dedicated to each campaign
- CRM integration to track customer details in one place
- Enhanced automation functionality
- Integrate custom sign up forms to grow your email list
- Allows Facebook retargeting to boost traffic
- Email heatmap to improve campaign designs
- Time algorithm to send emails at the perfect time
- Integrations with tools, products, and plugins
Pricing:
Sendinblue offers multiple plans including a FREE plan. The paid plans cost $25 – $66 per month. You can also ask for a customized enterprise offer with premium features.
HubSpot Marketing
Hubspot is a very popular and highly reviewed CRM that has a standalone marketing automation service. It’s got a visual board where you can make your own drip campaigns based on specific conditions.
Plus, you can automate many other tasks beyond just email marketing. You can score leads, rotate leads to sales, use workflows to set up webhooks, trigger internal notifications when contacts take important actions, and more.
This tool can be a little tricky for beginners but luckily they have HubSpot Academy to help you get the hang of it.
Cost: Plans start at $50 per month and they offer a free version of the basic Hubspot CRM.
Drip
Drip is a marketing automation tool for eCommerce websites. It allows you to automate personalized marketing campaigns for every step of the customer journey.
What Does Drip Do?
Drip is a customer relationship management (CRM) software for online shops and businesses. It collects customer data and lets you create an automated marketing strategy that actually works.
You can track every action of your subscribers on your website, and customize your email marketing depending on the actions they take. Drip also connects with other eCommerce marketing tools so you can get even more insights into your customers.
Why You Need It
If you’re running an eCommerce store, then Drip can improve your sales and grow your business beyond imagination.
These are some of the key reasons you need Drip:
- Relevant personalization for each subscriber
- Reach out to your audience from inbox to Instagram
- Revenue optimization and analytics
- Integrates with popular services
- Split testing to improve your campaigns
Pricing:
It’s a premium marketing automation platform starting from $49 – $122 per month. You can schedule a demo and start with a 14-days free trial to test the software. It also includes an enterprise plan with custom features.
Conclusion
Small business owners love our easy to use marketing automation tools that help scale their businesses.