Marketing content creation tools make presenting a business concept or campaign easier and put your ideas into compelling visual elements that result in a better overall marketing piece. Digital content creation tools have been utilized in graphic design, video editing, audio production and other types of multimedia. Online web content creation tools like pre-written articles, web graphics and photographs are used to look good when you run contests, build a new website or improve an older one. Developing content on any level of development can be challenging! The right digital content creation tools for your business will help you succeed with your projects by having an organized structure to follow the best practices for your product knowledge.
Marketing Content Creation Tools are list of tools that you can use in order to boost your marketing campaigns online. With the help of these tools, you will be able to create content for your website in a very fast and efficient way.
Grammarly
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
Typeform
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
Anchor
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
CapCut
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
BeFunky
BeFunky is another easy-to-use content creation tool praised by many digital marketers.
It offers features such as batch photo editing, collage creation, background removal, and more. It also offers templates for various purposes such as events, blogs, and social media marketing.
If you’d like to double-check for minor details on your image, BeFunky provides a scroll bar that you can drag and adjust the size of your design for more meticulous examination before publishing it officially.
It also lets you edit screenshots directly while using the tool.
BeFunky also offers a Chrome extension, allowing you to see a list of dropdown images on the upper left toolbar.
Once you click on the extension icon, it takes you straight to BeFunky photo editor.
In terms of pricing, it’s also very affordable if you’re running your own business and striving for visually attractive images for your content marketing.
Pic Collage
For content marketers, Pic Collage is one of the must-have content creation apps on their mobile phones.
Why?
It offers more than 60 templates suitable for all marketing platforms, including Instagram, Facebook, Twitter, Email, and more.
Additionally, both Android and iOS apps are packed with over 500 stickers, templates, backgrounds, and fonts for users to choose from.
Digital marketers can easily create unique visual content within minutes and then publish them directly on social media.
Many also use Pic Collage as a tool to send images to their friends and family. Whether it is for personal or business use, Pic Collage has made the content design more interesting and accessible than before.
Pixlr
When it comes to online photo editing tools, Pixlr would probably be one of the top three content creation tools that springs to most marketers’ minds.
Pixlr helps you quickly crop an image, apply filters and add elements to your image to make it more visually inviting for your audience.
Its basic image editing features make it convenient when you have limited time for your content creation.
What’s even better?
This content creation tool comes in three types of formats: mobile app, web-based, and desktop tool version that aims to let you edit images seamlessly wherever you go.
Fotor
Another photo editing tool that’s also easy-to-use is Fotor. Fotor focuses on three things: photo editing, design creation, and collage presentation.
Like Pixlr, it also offers an app version that lets you edit images on the go.
Many marketers tend to use both Pixlr and Fotor to compensate for missing features or filters to make their digital content stand out among other competitors.
Fotor also offers free downloads for Windows, Mac, and Webapps. In terms of pricing, Fotor costs less than Canva, which for most small businesses or individuals is a fairly reasonable investment to have if the paid version is considered.
Venngage
Far from dead, the almighty infographic lives on to help content marketers — new and old — turn complex stories into aesthetically beautiful and comprehensible experiences.
With a sea of templates based on a variety of different layouts and constantly updated categories to suit your specific needs (think statistical, geographic, timeline, and charts), Venngage takes the cake in this department, leaving your graphic designer with more time free of grey hair.
Meme Generator
Meme Generator stays.
When we created our original list of awesome digital content creation tools back in 2014, Meme Generator was poised for greatness, but little did we know it would remain a reigning champ.
It remains one ofthe simplest and most popular tools a marketer could employ. It is safe to say that sometimes the fewer frills, the better.
Word to the wise, though, the meme game has stepped up since we last wrote of it — so be prepared to do your research and hit the Reddit forums to ensure memes are properly vetted and up to snuff.
Otherwise, you might get eaten by the internet sharks!
Gamefroot
Years ago, gamification was at the peak of inflated expectations on what Gartner would consider it’s 7 Step Hype Cycle. Nearly impossible to implement unless serious developer work went into creating an experience, today, companies like Gamefroot allow common laymen to develop, test, and publish games.
A handful of templates make it easy to test the waters. A marketplace of free assets will have your audiences engaged, having fun, and even educated about important information.
PowToon
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
iMovie
iMovie is a built-in video editing software for Mac and it’s perhaps one of the most commonly known video editing tools for marketers worldwide.
The editing process in iMovie is a linear format, meaning you can insert music, image, or subtitles at any point of the timeline. You simply add another element on top of the other.
For videos that don’t require too many animation effects, iMovie is an accessible and simple software to use if you want to create video content for your online content marketing campaigns.
One thing to note is that iMovie allows only up to three layers of content accumulation.
That means if you want to add another element layer without changing any video editing software, you will need to export your current content into a video, open another project, and then add that fourth layer on top of the video you just exported – this could be a hassle for some.
Alternatively, you may consider the paid version: Final Cut Pro or other video editing software if you are looking to achieve more advanced effects in your videos.
Conclusion
Free digital content creation tools are sometimes hard to find, but they are available. So, if you’re looking for examples of digital content creation tools, these will give you plenty of ideas on how to create custom templates and brochures for your business.