Marketing Software Applications are business applications that are designed to produce simple web based instances of an application for end users.
Marketing with the right tool is like having a convenient way to brew coffee in your kitchen. It’s not necessarily exciting, it doesn’t necessarily make the headlines, but with the right tool you produce better results with ease. With Marketo, you can create your own personalized coffee mug in seconds. Your sales team is always ready with an email drip sequence that has been created for them in minutes by Marketo. It’s like playing coffee shop host with your sales team, except that they leave with real leads and an unforgettable experience with your company. This is what World Class Marketing Software can do for you.
Customer Relationship Management Software (CRM)
With each phone call from a sales rep, every email from a marketer, your prospects (hopefully) inch closer to your ultimate goal: purchase. But, keeping track of them at every stage of the customer journey is no easy task.
When was the lead last contacted? Do they prefer email to phone? What’s the next step in follow-up?
Most times data like this ends up buried in a spreadsheet or lost on a company laptop. With a CRM, entire marketing and sales departments can track every interaction between customers and their business, and maintain relevant communication throughout the buyer’s journey.
What it’s used for: Monitoring and tracking customer relationships
Top marketers adoption rate vs. all others: 76% to 76%
Popular tools: Salesforce, Microsoft Dynamics, HubSpot CRM, Keap (formerly Infusionsoft), Zoho CRM
Email marketing software
After all these years and updated technologies, email is still marketers’ most valuable channel, producing $38 in ROI for every $1 spent. Service providers like MailChimp and Constant Contact allow teams to segment their leads and customers to send highly relevant messages used to nurture them to sale.
What it’s used for: Nurturing leads to conversion, transactional messaging
Top marketers adoption rate vs. all others: 64% to 61%
Popular tools: MailChimp, Constant Contact, Campaigner, Campaign Monitor, GetResponse, SendGrid, Mandrill
Print material and solutions
According to software solution Priint, more than 25% of touchpoints in the customer journey are relevant for print. Offline marketing collateral like brochures, pamphlets, direct mail — anything you can brand and use to inform and entertain your customer — are still relevant today.
In fact, according to a 2016 report from Content Marketing Institute, the most used paid advertising mediums by B2B businesses rank as follows:
With still so many marketers relying on print materials to guide prospects through the customer journey, it’s crucial for businesses to have a way to turn their digital content into print-friendly formats. Plugins from technology like Priint allow marketers to integrate creative tools from Adobe to quickly automate the transfer of online designs to offline mediums.
Usage: Converting your digital content into print-friendly formats
Top marketers’ adoption rate vs. all others: 52% to 50%
Popular tools: Sitecore Print Experience Manager, Priint: Suite
Content management software
Back in the early days of the web, you had to know your way around the “back end” of a website to publish and edit any online content. Coding know-how and programming experience were a requirement for anyone who wanted to develop web pages. Today, that’s no longer the case. Tools like WordPress and Drupal allow you to build websites and post content to the internet in minutes without any prior coding knowledge.
Usage: Publishing content to the web quickly and easily
Top marketers’ adoption rate vs. all others: 52% to 51%
Popular tools: WordPress, Drupal, Joomla, Wix, Squarespace
Hootsuite
Hootsuite’s social media marketing software allows teams to plan, schedule, approve (or disapprove), and boost content. The content curation tools let you build social posts directly from websites you browse, and a full featured content library lets individuals browse approved content to include in their posts. Hootsuite also comes with connections to over 250 applications to streamline your workflow.
Pricing is based on the number of social profiles you need to manage, and there’s a free option for up to three profiles.
Buffer
Buffer is a social media marketing software built for content teams looking to grow their social media presence. Set up user permissions in Buffer to decide who can share content immediately, and see the whole team’s social post schedule in a single calendar view. Buffer’s plans come in three flavors: Publish for posting to profiles, Reply for responding to customers, and Analyze for reporting on campaigns.
Sign up for any of Buffer’s service plans, or mix and match to get the right level of functionality for your business.
App Store Optimization Software
Companies that neglect their apps end up losing a lot of traction in their marketing efforts. The modern customer scours the web for more information about a company or business before they make the crucial decision to buy a product or service.
If you have applications on app stores like the Huawei AppGallery, Google Play Store, or Apple App Store, you need to constantly optimize them so that they rank higher when customers search under their category.
Some of the ways to position your app for better click-through and conversion rates include optimizing the name of the app, store title, icon, description, updates, accompanying screenshots, user reviews, and rating.
For this, you can use popular app optimization tools like:
- Adjust
- MightySignal
- AppFollow
- ASOdesk
- AppTweak
Marketing Project Management Software
You will need the right software to manage your marketing projects. These tools help you plan, implement, collaborate with key stakeholders like project managers, and track the progress of your marketing projects.
Marketing project management software fits marketing teams across various sectors such as marketing consultancy, freelancing, marketing agencies, internal marketing groups, advertising agencies, brand management firms, and event management companies.
The best marketing project management software you’ll find is:
- Toggl Plan
- Basecamp
- Brightpod
- Filestage
- WP Project Manager
- Trello
- Wrike
- Kanban Tool
- Podio
- Asana
Conclusion
Marketing Software Applications is the only marketing communication software that combines multi-channel marketing communication into one centralized messaging system. It quickly and easily converts email, SMS, and printed collateral into interactive video communication to help customers connect with you on a more personal level.