Marketing for nonprofits is different than other industries. Brand development, mission statements and causes are all part of the process. With these factors in mind, nonprofits need to focus on certain types of marketing strategies.
Some of the criteria nonprofits should look for in marketing software includes:
- Free plans and pricing discounts
- Ease of use
- Features
GetResponse
GetResponse offers email marketing, landing pages, and conversion funnels for all types of businesses. Some of the company’s most well-known clients include Stripe, IKEA, and Zendesk, but they also have pricing plans and features suitable for smaller organizations and startups.
The email marketing tool provides base templates and design modules for sending out emails, but the true power of GetResponse comes from its unique features for marketing webinars or building sales funnels. You can even implement and integrate web push notifications and paid ads to round out your marketing strategy.
When it comes to nonprofits, GetResponse offers several discounted pricing plans for 30-50% off the standard rates. These plans include all GetResponse features such as marketing automation, conversion funnels, and email marketing. You also gain access to 24/7 live chat support. The 50% off plan asks for you to put a GetResponse partnership logo on your site, but it gets you a much better discount and free admission to the GetResponse University and Certification program. Overall, GetResponse is the best email marketing software for nonprofits since this discount is significantly better than the competition. And they cater to nonprofits by creating newsletter templates just for charitable organizations.
You must apply on this page to be considered for the nonprofit program and discounts. The application asks you to register your organization in a program called TechSoup to verify your NGO status. It usually takes about 10 days to verify, after which you can select discounts in the TechSoup dashboard.
Adzooma
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy.
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By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/underspend to improve your quality score, conversions, and ROI.
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MailerLite
MailerLite boasts an impressive set of features with options for email campaigns, pop ups, automations, and surveys. You can also generate full websites and utilize one system for collecting emails, building landing pages, and driving conversations with the pop ups and surveys. MailerLite stands out from its competitors in that it has an extremely simple and easy-to-use platform while still offering a range of powerful features.
The company has over 1 million customers, some of which are individual creatives, while others are agencies and growing businesses. Some of the larger customers include BoredPanda, GoPro, and BMW.
A simple 30% discount applies to all nonprofits that sign up for MailerLite. You receive access to nonprofit landing pages and newsletter templates, along with options to improve your website with help from specific website and pop up designs for this particular industry. It’s also worth mentioning that MailerLite has a free plan that works well for nonprofits on a tight budget. That particular plan allows for up to 1,000 subscribers and 12,000 emails per month.
The process of signing up as a nonprofit involves going to this Sign Up page, creating an account, and specifying that you’re a nonprofit when they ask. That makes you eligible for the discount, but MailerLite has a process for verifying the legitimacy of your claim.
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales, and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
Bloomerang
Bloomerang is cloud-based fundraising solution to help nonprofit organizations reach, engage and retain donors. It is designed to help deliver top results, increase revenue and enhance donor loyalty. Bloomerang has worked with high-level thought leaders in philanthropy to associate particular practices for building strong relationships with donors.
Bloomerang has a clean, modern interface that gives users the tools they need to perform crucial fundraising activities effectively. The software’s core features include a dashboard that displays the organization’s donor retention rate along with suggestions on how to improve, as well as future incoming donations. Users can also access reports and accounts with a single click.
Another core feature is the constituent timeline that displays all interactions made with a particular donor in a clean and easy-to-follow fashion. Bloomerang also generates smart reports and creates segmented lists that help with presentations and annual planning.
Bloomerang enables website integration so organizations can easily track browsing activity and create custom donation and sign-up forms that can be embedded onto a website. The social media hub connects Twitter for social media monitoring so organizations can learn what constituents might be tweeting about them. Bloomerang has been optimized to be mobile responsive so users can experience the solution as equally on a mobile device as on a desktop computer.
Crossware Mail Signature
Looking for a powerful tool that allows you to add consistent and compliant signatures, disclaimers and branding to every email leaving your company? Our award-winning tool, Crossware Mail Signature, is the solution for you.
Features:
– Add logos, graphics, ad banners, social media icons, Active Directory fields, disclaimers and text to your email headers and footers.
– Apply your signatures when, where, and how you want with powerful rules.
– Signatures from every device and email client.
– Control every part of your signature, with separately controlled blocks.
– Visual / HTML code editor
– Preview signatures in real time, based on recipients and senders.
– View signatures in Outlook & see your signatures in Sent Items.
– Intelligent and dynamic signature application
– Choose your Microsoft Datacenter to deploy into
– Edit anywhere with our browser-based editor
AWeber
The AWeber email marketing platform features a myriad of features from prebuilt templates to landing pages, and web push notifications to advanced segmentation. They even have donation and ecommerce landing page builders with options to track the incoming flow of money and generate reports to share with other stakeholders. AWeber has a long list of enterprise clients, however, small nonprofit organizations such as churches, political organizations, and charities enjoy the platform as well.
AWeber serves as an excellent choice for nonprofits due to its fee structure and the wide variety of offerings just for nonprofits. For example, all nonprofits start their plans with three free months. Nonprofits also receive a 25% off discount once that initial free period ends after three months. Additionally, if you have less than 500 subscribers, you can take advantage of AWeber’s free plan.
In terms of resources, AWeber offers an extensive PDF guide for learning how to run your email marketing campaigns as nonprofits and charities. Other than that, the ecommerce modules and form creators come in handy for collecting donations.
To sign up for the nonprofit program from AWeber, fill out the online order form. They ask you to print out the form and fax it to this number: (+1) 215-701-8733. They also request you include all 501(c)(3) paperwork with the fax.
Moosend
Moosend has a long list of agency, retail, and publishing customers, with top names like Vogue, GQ, and Domino’s Pizza. Some nonprofits that use Moosend include WWF, TedX, and Make-A-Wish. Overall, Moosend does a wonderful job of simplifying email marketing, with an all-in-one marketing platform and a beautiful dashboard with drag-and-drop editing, A/B testing, and list segmentation. You receive email automation templates and highly advanced personalization settings to make more of an impact when reaching out for donations or collecting event lists.
Moosend is a respectable email marketing software for nonprofits, seeing as how it offers a 25% discount for all purchases made from Moosend, as long as you provide valid verification information. There’s also a free plan with unlimited emails to keep costs low for smaller nonprofits or those on a budget. The blog provides an in-depth outline of the features that help out nonprofits, such as fundraising campaigns, personalization, and segmentation for specific supporters.
To gain access to the nonprofit discount, go to the pricing page and sign up for the plan you want, just like any other customer. It’s best to sign up for the free plan to begin, since you must then contact the Moosend customer support team to ask for the price reduction. They take care of the discount for you, after which you will see it in your payment dashboard.
Nonprofit pricing discounts aside, it’s also worth mentioning that Moosend also has incredibly an affordable pay-as-you-go email marketing plan for occasional email senders.
Marketing technology has made a lot of changes in the non-profit industry. In addition to the outdated wordpress, there are a lot of great marketing software for nonprofits out there which you can use to make your fundraising campaigns more effective. A large number of nonprofits today are using social media platforms such as Facebook, Twitter, LinkedIn and many others for effective marketing.