Marketing software programs for small businesses and Internet marketers. Helps with tracking, list building, opt-in email campaigns, traffic generation and web statistics.
We have two great marketing software programs that will help your business take off. With our comprehensive Guide to Marketing, you’ll have everything you need to start your online marketing program right away. Start with the basics of creating a website, selecting a domain name, writing an effective about page, and using social media. Learn how to use search engine optimization techniques so customers will find your business easily when they search on Google or Bing.
Video conferencing solution
Today, remote teams are more popular than ever, which means so are video conferencing tools that enable face-to-face meetings over the internet. Whether you use them to vet potential clients, interview freelancers, or collaborate with team members, they’re a powerful addition to any marketing stack.
Usage: Collaborating and meeting face-to-face virtually
Top marketers adoption rate vs. all others: 67% to 59%
Popular tools: Google Hangout, ClickMeeting, join.me, Skype, Adobe Connect
Marketing automation software
Providing personalization at scale isn’t easy. Your team is only so big, and it has to keep up with a continually growing customer base. Marketing automation was created to help businesses take a hands-off approach to offering relevant buyer experiences.
Tools like Autopilot allow you track the behavior of anonymous visitors to your website, then guide them all the way to purchase with automated, personalized messages across channels like SMS, email, and direct mail.
Usage: Automating marketing tasks throughout the customer journey while maintaining a personal touch
Top marketers’ adoption rate vs. all others: 58% to 50%
Popular tools: Autopilot, Marketo, Pardot, Eloqua
Analytics and data visualization solutions
At the heart of every marketing technology ecosystem should be a powerful analytics tool. Without the ability to measure the performance of your marketing efforts, you’ll have no idea if your campaigns are producing positive ROI — which, according to industry reports, is one of the biggest challenges facing businesses today.
Who’s visiting your website? How are they interacting with it? What are prospects paying attention to? These are all questions that analytics and data visualization tools can answer. It’s no coincidence that the biggest disparity in adoption between top-notch marketers and all others is in this category.
What it’s used for: Measuring the performance of marketing efforts
Top marketers’ adoption rate vs. all others: 52% to 33%
Popular tools: Crazy Egg, EyeQuant, Google Analytics, Kissmetrics Analytics, HotJar
Post-click landing page or website optimization software
Only a depressing 22% of marketers are satisfied with their conversion rates. If you’re not one of them, you’ll want an optimization tool to help you improve your website and post-click landing pages.
Software like Optimizely and VWO will help you figure out which of your pages are performing best, and others like Instapage offer an all-in-one option for creating, A/B testing, analyzing, and optimizing individual post-click landing pages.
Usage: Testing, analyzing, and optimizing (and in some cases, creating) post-click landing pages and other website content.
Top marketers’ adoption rate vs. all others: 45% to 32%
Popular tools: Instapage, Optimizely, VWO
Oktopost
Oktopost is a B2B enterprise social media marketing software. It connects seamlessly with most of the marketing tools in the first 2 sections of this list, and gives teams the ability to schedule, share, and promote social media posts across their platforms. Employee advocacy features make employees into thought leaders and brand ambassadors. Use the social listening features to track conversations across the web, and manage your whole set of accounts from your phone with the mobile app.
As an enterprise tool, Oktopost’s pricing is available upon request.
Sprout Social
Sprout Social is a social media marketing software that scales from small business solutions to enterprise capabilities. With lots of features for social media scheduling, messaging, promotion, and analytics, the tool can support agencies and single entities alike. Companies can use the social listening tools to better understand their marketing environment, and extensive analytics give teams a full view of each post’s effectiveness.
Sprout Social is available in three major plans: Standard, Professional, and Advanced. Add-on features Listening and Advocacy can be added to any plan.
Zoho Social
The Zoho Social software works for brands and agencies of all sizes, and includes publishing, curating, social listening, and collaboration features. Assign team members different roles to match their posting needs, and drill down into analytics to understand where your team and content make the biggest impact. The smart scheduler will choose the best time for each of the posts in your queue to go out, or you can schedule each of your post individually. Build your own dashboard to monitor each of your channels for brand mentions, and interact directly with customers through the messaging feature.
Zoho Social has a free version that allows publishing on all networks. Sign up for the Standard, Professional, or Agency plans to increase the number of team members or brands you manage. Add additional brands or team members to any plan for a monthly fee.
monday.com
Our score: 8.5User satisfaction: 100%
An industry-leading collaboration and communication app for on-site and remote work teams. This software offers a collaboration-first interface that allows users to build Boards with a wide variety of powerful columns and automations. With this flexibility, teams can handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.
MailerLite
Our score: 9.0User satisfaction: 89%
An automated email marketing platform with powerful features for optimizing email campaigns. Using MailerLite, marketers can create dynamic, engaging email campaigns and set up workflows for automated email delivery. Built-in reports also provide data-backed insights into campaign results and metrics such as unsubscriber count and bounce rate. All these features come in an intuitive, visual interface for hassle-free use and onboarding.
Mayple
Our score: 8.7User satisfaction: 96%
An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business’ needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.
Conclusion
We believe technology is the next frontier in marketing. We also believe there is a great deal of energy available to be harnessed with consistent, solid, world-class software that uses data-driven insights to inform marketers on what to do next. We are inspired by the opportunity to meet this challenge head on, and building marketing software programs that not only look great but are simple to use, intuitive and most importantly — effective.