Social Media Marketing is a great way to market your business and brand online for free. There are many great social media sites that you can use to advertise, as well as other tools that you can use for marketing. In this Social Media Marketing Strategy Guide, you will find information about the best social media marketing tools, companies that offer services for these tools, such as Facebook and Twitter, including how social media works with another popular strategy called Search Engine Optimization.
Create a successful social media marketing strategy to grow your small business. Download a free social media tools checklist to easily evaluate the tools on social media that are right for you. Includes downloadable Social Media Marketing Strategy example ready to use in MS Word.
Edgar
Edgar is more than just a tool for the basic scheduling of content. Although sites like Hootsuite and Buffer can be great for the general purpose of arranging posts, there’s still a concern within social media marketing in how many users are getting a look at your content. You see, social users are inundated with new content and no matter how great your post update is, only a small fraction of your followers will ever see it:
So, unlike reposting content on a blog, repurposing content on social media is actually a good thing! Fans who missed your post the first time get a chance to view it the second or third time you post it. The difference between Edgar and other content scheduling tools is that you can categorize your content, customize your settings and share some categories more than others. But, what about when you finally run out of content from a certain category? Well, Edgar starts from the beginning and will automatically re-share old content! Edgar currently works with Facebook, Twitter, and LinkedIn and it saves time and increases the amount of users viewing your content.
Canva
All social media platforms are highly visual in nature and great content calls for great imagery. Now, some brands and some posts in particular do require the work of a graphic designer, but some content and images don’t need to be absolutely stunning, they just need to be aesthetically pleasing, and Canva allows the busy social media marketer to make appealing visuals quickly and easily.
The platform provides a bunch of quick options in terms of the sizing of imagery. From there users can pick a background color, upload images or a logo, Canva even provides a few free “elements” to include in your image. Registration is free and the site even saves your designs, making it even easier to make changes to old imagery.
AdParlor
What better way to prove just how great your social media strategy can look than with authentic mockups of your masterpiece? AdParlor offers a free mockup generator for Facebook, Twitter and Instagram. The platform allows you to choose from various campaign objectives for each platform and the option to view the ad in different forms such as news feed and mobile for Facebook and video and carousel for Instagram. The site is so easy to navigate, and it’s a great way to develop the perfect copy without accidentally going over character limits.
Sprout Social
Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access which makes it easy for managers to coordinate and delegate tasks to team members.
Sprout Social also comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening tool. All of this is helpful for optimizing content and understanding how different demographics interact on social media.
Sprout Social
Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access which makes it easy for managers to coordinate and delegate tasks to team members.
Sprout Social also comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening tool. All of this is helpful for optimizing content and understanding how different demographics interact on social media.
Brand24
Brand24 gives you insight into what people are saying online about your brand. With this tool, you have instant access to mentions of your brand anywhere on the web, including on social media and popular publishers. You can also identify the people with the most social influence, and segment your mentions by positive, negative, or neutral mentions.
Nuvi
Nuvi is a tool for tracking impressions on social media. It provides a detailed and easy visualization of the interactions and data generated in these channels.
Chosen among the main social media tools of giants such as Uber and Nissan, Nuvi enables a clearer insight of metrics.
It allows users to translate feelings, intentions, and levels of interactions from the public regarding the content published on social media platforms.
From the perceptions Nuvi brings, marketers can create more accurate campaigns that reach their audience more quickly.
It is also possible to propose more attractive interactions capable of engaging in highly strategic work.
Pricing: custom pricing based on needs/function.
Klear
Influencer Marketing is a powerful strategy that enables great ROIs for brands.
Therefore, the Klear platform is one of the most interesting social media tools that you can have.
With this software, you can find influencers for your brand, considering those who communicate with your niche market and can act as true ambassadors.
With advanced search filters, Klear allows you to do a refined, strategic, and accurate search. Thus, the tool finds only relevant profiles for your brand.
Klear also brings data analysis on each of these influencers. These metrics help you get a perspective of what results can be achieved in a potential strategy that includes them.
Pricing: free plans, with premium options starting at $249/mo.
Keyhole
Knowing what the public is saying about your brand and their campaigns on the web is a must. Measuring this opinion is the main possibility that Keyhole achieves.
The platform has advanced options to measure a broad view on specific topics such as campaigns, postings, and other content. It is an accurate thermometer about everything that is delivered to the public on social media channels.
Keyhole also works very well to measure Influencer Marketing campaigns. In general, it is an engagement monitoring tool, allowing you to structure more accurate actions continuously.
Pricing:
- suite with social listening and account analytics: $59/mo;
- social listening and campaign tracking: $49/mo;
- social media account analytics: $49/mo.
Feedly
Feedly is a social media tool designed to organize your feed. It is designed to bring organization and, mainly, prioritization. Highlight just what interests your strategy.
Using Feedly, it is possible to create feeds of influencers, blogs of interest, news of relevant topics, among other options. This tool helps you to track, filtering what is strategically relevant only.
Feedly is one of the most important social media tools for content creation. This because the platform helps to follow topics of interest and the volume in which they appear on the web.
Thus, it is easier to identify trends that can be explored by your brand.
Pricing:
- Pro: $6/mo: includes 100 content sources, notes, and highlights, filtering and research, integration with several tools, hide sponsored ads;
- Pro+: $8.25/mo: includes everything in Pro plus 2.500 content sources, Google News feed, follow Twitter, Reddit and newsletter feeds;
- Business: $18/mo: includes everything in Pro+ plus 5.000 content sources, team feeds and boards, notes and highlights, and Slack and Microsoft Teams.
KISSmetrics
KISSmetrics is a tool for website analysis. The purpose of this monitoring is simple: to identify what is most engaging.
The platform analyses websites and, in 10 minutes, delivers complete reports. The data available points to links, menus, banners, and other items that receive the most clicks.
To do this, KISSmetrics creates heat maps on website pages, pointing to areas that generate the most interest. Based on these metrics, it is possible to carry out A/B tests, generate reports, and optimize pages based on accurate and valuable information.
Pricing: custom pricing based on needs/function.
Social media tools are essential for a routine Digital Marketing strategy. The development of automation and monitoring technologies has allowed new advanced solutions to emerge every day. They can be highly valuable for marketers!
Buffer
The Buffer social media marketing tool is one of the most recognized tools in the industry. With it, you can schedule any type of post across any platform you want. You can even choose when to automate posts, such as “every day” or “weekdays.” Even better, you can use its follow-up tool to evaluate past posts, seeing which were most effective and why.
MeetEdgar
MeetEdgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category and schedule your content. After that, Edgar goes through your queue and uploads content from each category. Once it’s gone through all your scheduled posts, it’ll start recycling older updates.
Conclusion
Are you looking for free social media marketing tools, or a comprehensive social media marketing strategy? We have created the best social media marketing strategy template, perfect for any company looking to take advantage of Facebook, Twitter, Pinterest and more.