Are you confused about what marketing tools are available to a business? The list is endless. This article will hopefully make your decision easier if you aren’t sure about whether or not it is worthwhile to use a specific marketing tool. The purpose of this article is to show many different types of marketing tools that businesses can use. It will be broken up into different variations, including retail business, direct marketing, and advertising.
A simple and easy to read table of marketing tools available to a company. Everything from planning, pricing, advertising, message development, and even personal selling is listed in this graphic. With short descriptions of marketing tools written in a bulleted list below the image, it becomes very easy for anyone to read and understand quickly.
Ahrefs
While old-school SEO was all about building backlinks, modern SEO practices are focused on understanding the search intent of keywords you can actually rank for, and building relevant and organic backlinks from authority sites.
With quality links leading to your content, search engines will know how authoritative and trustworthy your website is. That’s why off-page backlink analysis is the backbone of your digital marketing strategy.
Now, even with a plethora of amazing tools, Ahrefs is the one and only for many digital marketers.
With Ahrefs, you can do competitive analysis and see the keywords your competitors rank for in organic search results, find the best keywords ideas, access your backlink data instantly, find content relevant to your niche, keep track of your desktop and mobile keyword rankings, and get alerted whenever one of your competitors gets or loses a backlink.
Ahrefs has improved much over the years, now offering comprehensive tools for:
- Website analysis and backlink profiles
- Keyword research
- Website auditing for keyword gaps and performance issues
- Rank tracking to follow your performance over time
- Content explorer to stay on top of your niche
Yoast
What use are all the hours you spend researching keywords and topics worth if you don’t properly optimize your content? Even the best of us forget things once in a while.
Yoast is one of the best digital marketing tools for optimizing content for SEO because they offer an awesome free version. Yoast will tell you where to place your keyword, how to improve readability, and perhaps most importantly, let you know what you’re doing wrong so you can improve.
With the paid versions, you can add related keywords, search for semantic keywords within the plugin, get instant internal link suggestions, insights, and more.
Try the free version of Yoast for a while to familiarize yourself with the features and audit your site’s content. When you’re comfortable, upgrade to the paid version to boost your content even further.
KeywordsEverywhere
A keyword research tool which gives you search volume, competition and other stats for any keyword you search on Google and shares suggested keywords for you to consider.
Price: Free. Does require $10 one time purchase to get started.
Pros:
- Simple to use – it’s a browser extension and takes 10 seconds to install
- Very easy to see suggested keywords and their competition and search volume
Cons:
- Takes some time to setup the one time buying of the credits when you first setup the account.l
SEMRush
An SEO tool recommended for small business and medium businesses.
Price: $99.95/month
Pros:
- Ideal for small-medium businesses.
Cons:
- UX quirks, like list management, take some getting used to.
Ubersuggest
Not only is keyword research a challenging task, but it can also get expensive with the price of premium keyword research tools. Your typical free software won’t offer you much but Ubersuggest isn’t your typical free software.
As a whole, this digital marketing tool is easy for beginners because the dashboard is simple to navigate so you can quickly find the data you want. You’ll start by entering a root keyword or domain that you want to research. You get up to three free searches per day on the free version and you can upgrade to a paid software as well.
Ubersuggest provides useful keyword information such as total search volume, difficulty, and paid difficulty if you’re thinking of running an ad campaign around that keyword.
As you work your way down you’ll see historical data that will show you how that keyword has trended over time. This is helpful for determining seasonal keywords or ones that are popular now but may die off over time.
You also get keyword ideas and suggestions that are relevant to the one you’re searching for so you can update older content or develop a content marketing plan.
Overall, Ubersuggest is an amazing free keyword research tool that is a great choice for beginners and has enough value as a paid tool for those who are scaling as well.
Adobe Sign
When it comes to must-have digital marketing tools, Adobe Sign more than makes the cut. It’s a cloud-based e-signature service that helps you use less paper, save time, and get signatures using an automated signature system. You can send documents, sign, and manage the whole process via desktop or mobile device.
There are also integrations to keep records of all the signatures you’ve received so you can reference back if you lose something important.
This simple but useful tool solves a major problem that a lot of businesses have. More and more people are working remotely and may not have access to printers and scanners. This creates delays in your workflow and can frustrate customers if you’re unable to get them what they want because you’re waiting on signatures and approvals.
Adobe Sign is also usable from anywhere on any device. Someone can be on their way to a meeting in the car and sign on their mobile device using their fingertip. No need to print anything, scan, fax, anything. It’s completely digital, safe, and secure.
Conclusion
This marketing tool is very helpful for the business. It helps to promote the business, advertise the business, provides name, logo, description of business type of your business, etc.