Marketing Tools for B2B Business offers a suite of integrated services including executive coaching, sales development training, sales coaching, sales enablement training, and sales training. In this group of marketing tools, you’ll also find a proven set of sales system technologies that will help your reps grasp the concepts quickly while delivering tangible results.
Learn and implement proven marketing strategies and tactics so you can begin generating leads and new referrals for your B2B business. Learn how high-value prospects find and reach out to companies like yours. Included in the course: A quick-start checklist, email templates for prospecting and follow up, battle tested sales copy templates that convert leads into opportunities, and more.
Salesforce
Salesforce is a leading B2B marketing tool for enterprises. It is perfect for large organizations that need to store high volumes of customer and lead generation data. It can help you build great relationships with your customers and prospects.
Salesforce brings a host of software solutions for all brands. Whether you want to open an ecommerce store, drive engagement, sales, or even get detailed analytics of your performance, Salesforce can do it all.
OptinMonster
OptinMonster helps you convert your web traffic and capture your leads. With this B2B marketing tool, you can grow your email marketing list, reduce cart abandonment, and increase conversions. This platform allows you to personalize your offers using behavior automation to increase your conversions.
The best part about this software solution is that it offers templates that you can customize with its drag-and-drop builder. It also lets you test your lead generation strategies in real-time so that you can modify and improve upon them to get more conversions.
Engagio
Engagio is a useful B2B marketing tool that helps with account-based marketing. You can get dynamic alerts about your accounts and take automated actions based on user actions. It gets marketers and sales teams on the same page by providing insights to sales teams and also helps with measuring ROI and engagement.
Feedly (content curation)
This news aggregator tool allows RSS feeds to be pulled from numerous publications with the option to search feeds by topics. Feedly allows you to follow multiple social media accounts, blogs and news sources in one manageable interface. This is extremely useful for keeping on top of industry trends and sourcing relevant content to post on social media to help your B2B marketing efforts. The platform also offers an extensive list of integrations including Google Docs & WordPress. Feedly’s free basic plan allows up to 100 sources and 3 feeds on mobile and desktop, that’s plenty to get you started.
Sprout Social (social media marketing)
Social media is critical for your business and platforms such as LinkedIn & Facebook are quickly becoming synonymous with the internet. However, it can be difficult managing and optimising posts across several business accounts. This is where social media management tools come in handy. For your business to gain an advantage, you need a strategy for each platform and planned posts in order to increase your online profile. Sprout Social consolidates your social media platforms in an easy to use interface and offers:
- Content planning & publishing
- Campaign & conversation management
- Measurement & optimisation tools
- Customised reporting tools
Zoom (video marketing)
Zoom is a cloud-based video conferencing service you can use to virtually meet with others – either by video or audio-only or both. Video call usage has seen an unprecedented rise during the COVID-19 pandemic, with daily Zoom users spiking to 200 million in March 2020 up from 10 million last December, and is now essential in your marketing stack.
Whether you’re giving a live product demonstration, running through your daily internal WIP or organising a video meeting with a potential prospect this software can help you out. Zoom has integrations available with many applications including Gmail, Chrome and Outlook. Also, Zoom offers a generous free plan that contains more than enough features to give your video marketing efforts a kick start.
Autopilot
- Pricing: 30-day free trial then plans start at $49/month
Autopilot, as the name implies, is all about building a lead generation and nurturing process — then automating it to run without any more effort from you. The tool makes it easy to design personalized customer experiences that capture and convert.
ActiveCampaign
- Pricing: 14-day free trial and paid plans start at $9/month
ActiveCampaign is the email marketing and marketing automation tool for the whole customer lifecycle. In their words, “turning leads into customers into repeat customers.” From subscription forms to email segmentation and split testing, ActiveCampaign has everything you need to do just that.
Constant Contact
- Pricing: 60-day free trial and paid plans start at $20/month
Constant Contact is one of the original email marketing solutions. With email templates to get you started in a hurry and automation to keep the whole thing moving, the software has everything B2B marketers need to make email count.
Moz
- Pricing: 30-day free trial and paid features start at $99/month for Moz Pro
Moz is one of the best known all-in-one tools for search engine optimization (SEO). With tools to help marketers research keywords, audit their website, track keyword rankings, and analyze backlinks, Moz has everything B2B marketers need.
BuzzSumo
- Pricing: 7-day free trial and paid plans start at $99/month
BuzzSumo promises to help marketers “find the content that performs best” — whether that’s on their own site or anywhere across the web. The tool helps you research content that works, discover new content ideas, and monitor content performance.
Clearscope
- Pricing: Starts at $350/month
Clearscope uses artificial intelligence (AI) to help content creators build content with the best possible chance of ranking for their chosen keyword. The tool includes features to help with keyword research, content planning, and optimization — they even include a Google Docs extension to make the optimization process a breeze.
Conclusion
Do you even know anyone who hates marketing? Of course not. Marketing is great stuff! It helps attract customers, shows the world what you’re about, builds customer loyalty, helps sell products & services, and so much more. The tricky thing about marketing is that it’s not always easy to find good ideas for your business. And each business is different. So rather than try to find what you need on your own, we’ve created this toolkit with over 200 tips, strategies & tactics to help you create multiple strategies that will work in your specific situation. This kit includes all sorts of goodies that can be found by