Do you want to boost your business? Here is a compilation of the tools designed to help you achieve just that. Whether you are a marketer or a business owner, this kit will help you grow your business. It comes with marketing checklist, power point presentation, website audit checklist and more. What are you waiting for?
Are you still using archaic methods of marketing your business? If so, you are missing out on many opportunities to enhance growth. Between digital marketing, email marketing, social media marketing, search engine optimization, blog writing and all the nuances of strategy for each of these components, there are a number of amazing tools available to help you grow.
KWFinder
SEO is a fundamental of online marketing and it’s important to get right. Not only should you make sure your site is structured properly and optimized for mobile, the content you produce must also contain relevant keywords that you have a good chance of ranking for in search results.
You need a special digital marketing tool to find those relevant keywords and start your search. You have several options available from the free Google Keyword Planner, to more complex suites of tools like SECockpit.
The more advanced digital marketing tools get quite expensive, with monthly subscription fees starting at $100 or more. However, options like KWFinder offer affordable, accurate, and useful insights at a perfect price point for small businesses.
Just put in a seed keyword and the tool will come back with hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.
Mangools, the brand behind KWFinder, offers plans for individual tools or its full suite which includes a backlink tool, website analysis, SERP watchers, and more inside each one – along with a nice browser extension.
Canva
You need visuals to keep your audience engaged.
For example, you could use quality photos to keep your readers interested, come up with motivating quote graphics, visualize complex data with colorful graphs, and create highly engaging infographics.
Now, what if I told you that there is an awesome tool that will help you create original, visually appealing content in just a few minutes? Of course, I’m talking about Canva!
Canva keeps evolving, offering more graphic design tools and templates all the time: social media, infographics, marketing posters, business cards, eBooks, and anything else you could possibly need.
And Canva’s free templates (and entire freemium version) are actually useful too!
Use photos already featured on the site, upload and polish up your own images, or even create brand new ones.
Most importantly, you don’t need to have any graphic design experience to create high-quality graphics. With its easy-to-use drag and drop features, Canva arms you with a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.
WordPress
WordPress is a blank canvass for building any kind of site you want. If you’re looking to write a search engine optimized blog, WordPress is the way to go. Fun fact: 40% of websites on the internet are built with WordPress.
Price: Varies depending on domain availability and whether or not you build your own site.
Pros:
- Better for SEO than other platforms like Squarespace.
Cons:
- Not easy for novice users.
- Shopify is better for ecommerce shops.
Note: WordPress.org and wordpress.com are two different things. For building your own site, you’ll want to go with wordpress.org.
Google Docs
A free and easy way to collaborate LIVE on written content (like the first draft that became the article you’re reading now).
Price: Free
Pros:
- Google integrations.
- Compatible with other word processing software and file formats.
Cons:
- Offline functionality is limited.
Upwork
Upwork is a freelancer platform that connects you with qualified candidates who can help your business grow, making it a must-have digital marketing tool. What I like most about Upwork is the transparency you get and the fact that you can see all types of work that the freelancers have completed.
For example, if you’re browsing for someone to build you a WordPress website, you wouldn’t hire someone without first seeing what type of work they do, right?
The platform will show you examples of their work, their job success rating, a description of their skills, their rate per hour, as well as any badges they’ve earned for continuous performance.
When you’re searching for tools for digital marketing agencies, the last thing you need is to waste time with people who can’t deliver. Upwork ensures that doesn’t happen with their escrow protection as well. None of the money you pay for a job will be released until you are happy with it.
I also find that Upwork is a great place to find long-term working relationships with freelancers that you can use on an ongoing basis versus a one-off job.
OmniFocus
Need to stay on task? This digital marketing tool can help.
OmniFocus is a task management tool that helps you manage all your operations in one place. You can keep track of everything that’s going on all from your browser or mobile device.
You can tag certain projects, assign them to the individual you want to complete them, and set due dates so you can lay out your week in the most productive way possible. As work comes in, you can assign support workers to handle the task and close it out when it’s complete.
One of my favorite things about OmniFocus is the forecast feature where you can get an overall snapshot of what you have coming up in the future including recurring tasks that might only happen once per quarter, bi-annually, or even every few years. This ensures that no one forgets anything.
The main downside is that this tool is only available for Apple users at this point. For all the Windows and Android people out there, you’ll have to go with something else like Trello or ClickUp for now.
Conclusion
The Business Owners Resource contains several business-oriented tools to help promote growth through marketing and communication. The Marketing Plan Template can be used as a guide for creating a marketing plan or as a reference document for keeping track of marketing related activities and ideas. The Idea Capture & Recall Tool will help you better organize and remember your ideas and thoughts. Finally, the Business Questionnaire helps put together communication tactics that align with your target audiences needs.